Hui Jin
Analyst · Morgan Stanley
[Interpreted] Dear investors and analysts, good day. Thank you for joining H1's Fourth Quarter and Full-Year of 2025 Earnings Call. First, I'd like to share some observations on the overall travel market. Demand for travel is gradually shifting from discretionary demand to necessity for Chinese consumers. Data from railway, aviation and tourism all indicate a steadily growing travel demand in China. The number of trips as well as consumer spending continues rising as people increasingly pursue a better life. As China's transportation network improves, accommodation needs quickly expanded from major cities to county-level markets, making the lower-tier city a new growth engine for tourism consumption. Strong demand for [ self-pleasure ] and experiential consumption, together with booming tourism events, exhibitions and sports competitions are driving the diversification and quality upgrades of accommodation needs. However, China's hotel industry still faces oversupply of low-quality and homogeneous products, while high-quality value for money supply remains insufficient. Therefore, supply-side reform will remain the main theme of future industry development, and this will undoubtedly bring tremendous growth opportunities for the leading domestic branded hotel groups like H World. While focusing on our core business and driving high-quality growth, we also actively fulfill our social responsibilities to achieve a coordinated development of corporate value and social value. We focus on economy and mid-scale segments, which serve the mass market. We developed good value for money products to provide consumers with safe, cozy and affordable accommodation. Leveraging our brand value and supply chain capability, we revitalized idle assets, enhance urban supporting services and boost asset-operation efficiency. In addition, we keep expanding into the lower-tier cities and rural areas, filling the gap in quality accommodation in those markets. We create stable employment opportunities, drive the development of the surrounding industries and boost local night economy. Looking ahead, we will continue deepening our roots in the China market, pursuing high-quality growth and delivering service excellence with a brand-led approach to redo China's hotel industry. In 2025, H World remain committed to brand-led high-quality development, and we delivered solid business results across network expansion, profitability, brand building and membership ecosystem development. We are pleased to see that supported by refined revenue management, enhanced sales and marketing capabilities and ongoing upgrades of our products and services, we kept occupancy rate stable while driving ADR recovery quarter-by-quarter. For the fourth quarter, we achieved positive year-over-year RevPAR growth for the first time since the second quarter 2024. Our full year 2025 ADR remained largely flat year-over-year. By breaking through in new cities and regions and further penetrating in the lower-tier cities, we achieved another year of high-quality network expansion. Driven by a 16.2% year-over-year increase in the number of rooms in operation, our Group hotel GMV grew 16.4% year-over-year to RMB 108.1 billion. Meanwhile, along with our network expansion and the continuous enhancement of H-Reward membership program, room nights sold to members rose 21.5% year-over-year, exceeding 245 million in 2025. More importantly, our asset-light monetized and franchise business delivered solid growth in its hotel network, revenue as well as profit. Our full-year 2025 Group M&F revenue rose 23.1% year-over-year to RMB 11.7 billion. The Group M&F Gross Operating Profit increased by 20.8% year-over-year to RMB 7.6 billion. In terms of hotel network expansion, we remain steadfast in focusing on the economy and midscale hotel segments to serve the mass market and strengthening our core brand competitiveness. By continuously upgrading our core products and enhancing our service excellence with a customer-centric principle, we improved the operational quality of our hotel portfolio and strengthened our brand value, which helped the group to achieve long-term sustainable growth. By the end of 2025, the proportion of new versions of the 3 core limited-service brands, namely HanTing, JI and Orange has raised further. To further expand our footprint in the lower-tier markets, advance HanTing brand purification and meet the diversified travel needs of consumers, we have launched the HanTing brand. HanTing strikes a perfect balance between cost effectiveness and quality. We have rolled out innovative room types such as multi-bedrooms and family rooms, catering the growing scenarios such as family trips and group travel and filling in the missing piece in the economy hotel market. In addition, we have integrated smart services such as self-check-in and self-service laundry facility, balancing guest experience and operational efficiency. Also, HanTing plays a vital role in HanTing brand purification, helping accelerate brand and product upgrades to deliver a better lodging experience for our guests. Supported by our light, fast, economical, profitable renovation model, HanTing offers franchisees who operate older HanTing hotels another great option, which has light refurbishment, quick construction, low cost and certain profitability. Meanwhile, for our upper midscale segment, we stick to our multi-brand approach. Backed by clear brand positioning and value propositions, we are steadily pushing forward the development of 4 key brands in the segment, which are Intercity, Grand Ji, Crystal and Mercure. As of end 2025, the number of our upper-midscale hotels in operation and in pipeline exceeded 1,639, up 17.6% year-over-year. Among them, our core brand, Intercity, hit the milestone of over 100 operating hotels. With its clear brand positioning, exceptional product quality and strong operational performance, Intercity has become one of the core growth drivers for our upper-midscale segment. We always focus on strengthening our direct sales capabilities through H-Reward membership program, which are vital to our sustainable long-term business growth. As we expand our hotel network to cover more cities, our membership base and the room night booked by members both achieved robust growth. Meanwhile, we are also proactively exploring cooperation with new sales and marketing channels such as [indiscernible] self-media to boost our presence in the inbound travel market to further broaden customer acquisition scenarios and to enhance membership-conversion efficiency. Lastly, looking ahead into 2026, H World will continue to pursue brand-led, high-quality growth, keep strengthening our sales and marketing capabilities and embrace tech innovation with a more open and proactive mindset to leverage technology to power our underground hotel operations. At the same time, we will continue to enhance customer experience and to improve operational efficiency and investment returns for franchisees, steadily working our way to our strategic goal of 2,000 cities, 20,000 hotels. All above concludes the 2025 operational update for Legacy-Huazhu. Now, I will hand over the call to our CSO, Ms. Jihong, to give an update on Legacy-DH.