Hui Jin
Analyst · Ronald Leung from Bank of America. Please go ahead
Thank you. Hello, everyone. Thank you for joining H World Group's fourth quarter and full-year of 2024 earnings conference call. Although there were some still macro uncertainties and challenges in 2024, the overall domestic travel demand continued achieving steady growth as suggested by some industry data and our operational results. For example, the number of passengers transported by railway increased 11.9% year-over-year in 2024, and the domestic air passenger traffic rose by 8.8% during the same period. Leisure travel continued its strong growth momentum and outperformance of business travel. According to the data from the Ministry of Culture and Tourism, number of domestic tourists reached 5.6 billion, up 14.8% year-over-year, with the total domestic tourism spending up 17.1% year-over-year, hitting RMB5.8 trillion. This reflects the people's strong willingness on traveling as well as strong support from local governments to promote tourism activities. Looking to the hotel industry in China specifically, steady growth in demand, particularly the fast growth in leisure demand has led to supply increase in some regions and areas, which resulted a temporary supply-demand imbalance, and hence brought some pressures on the ADR. However, in the long run, we believe that the hotel industry is a highly market-oriented and fully competitive industry, and the supply and demand dynamic will gradually return to a more balanced and reasonable level after a certain period of time. As the market leader, we will continue pursuing our high-quality development strategy, leveraging better products and services, stronger brand positioning and efficient operations as our core competitive edges to attract more customers and build a stronger capability to navigate through cycles. Now let me walk you through our 2024 key achievements and operational highlights. First of all, in May 2024, Legacy-Huazhu achieved a key milestone of 10,000 hotels in 1,000 cities and counties after HanTing Hotel opened in [Mao County] in Tibet, where it is the last county to gain highway access in China. Secondly, the group opened a record high of 2,442 new hotels during 2024, of which 2,430 new openings was contributed from Legacy-Huazhu, and was supported by our acceleration of lower-tier cities penetration to better capture more growth and development opportunity in the China market. Thirdly, we are happy to see our upper-mid segment continued gaining momentum with hotel network grew by 35% year-over-year in 2024, outpacing last year, thanks to the strong development of Intercity and Crystal Orange brand. Lastly, we continued pursuing our asset-light model strategy. In 2024, the asset-light revenue contribution exceeded 50% for [indiscernible] business. At the same time, the asset-light transformation also achieved some breakthroughs, which we will elaborate later. We believe that the asset-light model will help us to achieve more stable and sustainable development in the long run and generating stronger and healthier cash flow. Please turn to the next page. Over the past decade, Legacy-Huazhu's network expansion achieved a CAGR of 18.6%, growing from less than 2,000 hotels in 2014 to our current level. And our expansion was getting even faster in the past two years with over 2,000 new hotels opened in 2024. It helped us further solidify our leading position in the industry. 2025 marks the 20th anniversary of H World Group. Over the past 20 years, we have involved a step-by-step from a single HanTing branded hotel to the current multi-brand hotel management group with over 11,000 hotels in operations. Moreover, we are also transforming from an asset-heavy business model to an asset-light expansion model, which focuses more on product and service quality as well as brand positioning and management capability. Going forward, we will stick to our high-quality expansion strategy and aim to reach our next goal of 2,000 cities with 20,000 hotels in the near future. Now let's review our Legacy-Huazhu's operational performance in 2024. Please turn to Page 5. In 2024, Legacy-Huazhu's blended RevPAR decreased slightly by 3% to RMB235. In 2024, our occupancy rate improved by 0.2 percentage points year-over-year to 81.2%. Despite that, our room count grew by 20% year-over-year in 2024, and a lot of newly opened hotels were still in their ramp-up period. This further demonstrated our strong capability to attract and serve more customers and grab more market shares. However, ADR was down 3.2% to RMB289 mainly due to a high base last year as well as supply increase. Please turn to Page 6. In 2024, we achieved a record high hotel expansion of 2,430 new openings. At the same time, the number of motel closures in 2024 was 668, lower than that in 2023. This was mainly due to fewer closures of Elan and HanTing 1.0. Moving forward, we will still prioritize quality over quantity in terms of expansion and continuously phase out unqualified hotels from our portfolio and pipeline to ensure a constant product and service quality improvement. By the end of 2024, we have a total of 2,988 hotels in the pipeline, increased by 89 hotels sequentially. We continue focusing on the economy and mid-scale segment for mass market penetration and development. Please turn to Page 7. By the end of 2024, Legacy-Huazhu's economy and mid-scale hotels accounted 91%, 79% and 89% of the hotels in operation, the hotels in pipeline and the new openings, respectively. We believe the mass market remains the largest and the most promising market in China, and it is also the foundation of our business. Going forward, we will constantly roll out high quality and good value for money limited service hotels, expand our coverage nationwide and solidify our leading position in this limited service segment. Continuous product upgrades is one of the key factors to maintain market-leading position and enhance competitive edge for achieving long-term sustainable growth. In 2024, we launched new versions under three brands, which included Ni Hao 2.0, Hi Inn 6.0 and Crystal Orange 2.5. Ni Hao and Hi Inn serves as HanTing's supplementary brands to fulfill the accommodation demand for younger generation and to support lower-tier cities penetration and to help strengthening our presence and leading position in the mass market. While Crystal Orange 2.5 was designed for the business travelers in higher-tier cities and together with Intercity to be our key brands to further breakthrough and catch up in the upper-mid segment in China. We continue to improve product quality through upgrades for our Golden Triangle brand in service segment over the last several years. Please turn to Page 8. HanTing 3.5 and above version has been increasing every year. By the end of 2024, the proportion of HanTing 3.5 and above expanded 15 percentage points year-over-year and accounted for over 36% of HanTing hotels in operation. Please turn to Page 9. Among all Ji hotels in operation, the proportion of Ji 4.0 version and above up from 30% in 2020 to 76% in 2024. Then please turn to Page 10, the proportion of Orange 2.0 and above expanded from 14% in 2021 to 66% in 2024 through consistent product upgrades. The brand and brand power for our Golden Triangle brands will see continuous enhancement and solidification. In terms of regional expansion, our penetration in the lower-tier cities continued progressing. Please turn to Page 12. At the end of 2024, around 42% of the company's hotels in operation were located in Tier 3 and below cities, reflecting a 2 percentage point year-over-year increase. The proportion of pipeline hotels in this market reached 54%, a 12 percentage points higher than operating hotel ratio. Additionally, by the end of 2024, our cities and counties coverage expanded to 1,380, added 123 new cities and counties compared to a year ago. Our upper-mid segment continued gaining strong growth momentum. Please turn to Page 13. At the end of 2024, the number of hotels in operation and hotels in pipeline in the upper-mid segment, both increased by 35% year-over-year, reaching 873 and 521 hotels, respectively. After a few years of development, our core brands in this segment have gained better recognition among customers and franchisees, which helped us to expand network faster than before. We will continuously put more efforts on developing in this segment and strive to become one of the top brands in the near future. Please turn to Page 14. In 2024, the rapid development of our corporate business effectively offset some impact from the shortage of individual business traveling demand and helped us to achieve a stable occupancy rate. For the full-year, direct corporate bookings exceeded 27.6 million room nights sold, reflecting a 39% year-over-year increase, with active corporate accounts surpassed by 5,300, up by 49% year-over-year. We always emphasize that the membership program and direct sales capability are the most critical aspects for our business to achieve long-term sustainable development and growth. Please turn to Page 15. At the end of 2024, our member base further increased to nearly 270 million. During the fourth quarter of 2024, room nights generated through the central reservation system accounted for 66.4% of the total bookings, representing an increase by 4.1 percentage points year-over-year and 2.2 percentage points sequentially. After reviewing our performance in the year of 2024, let's now look into our key focus in 2025. Please turn to Page 16. In 2025, we will continue focusing on high-quality growth. We are further penetrating into lower-tier cities as well as those white spaces for our limited service segment. In addition, we will continuously enhance our development and presence for the upper-mid brand in the selected service segment. At the same time, we will focus more on brand building and brand positioning as well as continue implementing our service excellence strategy with a customer-centric principle. On the product front, we will further improve product quality and launch new products to strengthen our brand and product consistency to improve customer satisfaction. Meanwhile, we will motivate and authorize our staff and employees to encourage them to proactively provide the proper services to the customers. By doing so, we can ultimately achieve a low-cost, high-efficiency and outstanding service level with strong [indiscernible] characteristics. Thirdly, we will continue to pursue our asset-light strategy to achieve a more stable and sustainable longer-term development. Lastly, in terms of sales and marketing, our H Reward membership program is undoubtedly the core focus. We are aiming to improve member engagement level and improve user retention and repurchase. Additionally, we will also further optimize our sales capabilities to better serve and attract more diverse customer base and various consumption scenarios. All above concludes the 2024 operational updates for Legacy-Huazhu. Now I will hand over the call to our CSO, Ms. He Jihong, to give an update on Legacy-DH. Thank you.