Jin Hui
Analyst · Bank of America
Hello, everyone. Before presenting our second quarter operating performance, please allow me to share a good news with you all. In May, we opened our 10,000th hotel in China. As you can see, this HanTing Hotel is located in Motuo County, Linzhi, Tibet which is the last county in China to have access to highways. After more than 4 years of hard work, since we proposed the goal of 10,000 hotels in 1,000 cities in the end of 2019, we have finally achieved this milestone. More importantly, as our lower-tier cities' penetration strategy continuously progresses, we not only recognize that there are still huge opportunities and growth potentials in the Chinese market but also accumulated a large amount of practical expertise and organizational capabilities. Therefore, we will continue to focus on our service excellence-centric, sustainable quality growth strategy and move towards the next goal of 20,000 hotels in 2,000 cities. Next, let's go through our second quarter operating performance. Please turn to Page 4. Legacy-Huazhu's RevPAR in the second quarter was RMB244, down 2% year-over-year. ADR was RMB296, down 2.9% year-over-year, while occupancy rate was 82.6%, up 0.7 percentage points year-over-year. Despite the relatively weak macro and consumption, the overall travel demand in China remained resilient in the first half of 2024. Data released from airlines, high-speed railways and the Ministry of Culture and Tourism all confirmed this trend. For example, the domestic airline transported 320 million passengers in the first half of this year, up 16.4% year-over-year and 12.4% compared to the same period in 2019. The high-speed railways transported 2.1 billion passengers in the first half which was a record high and represented 18.4% year-over-year increase. In addition, based on the data from the Ministry of Cultural and Tourism, the number of domestic tourists was 2.7 billion in the first half, up 14.3% year-over-year, showing a relatively strong leisure traveling demand. As for our own operating results in the quarter, the total number of room nights sold in China increased by approximately 21% year-over-year during the quarter. While our hotel network expanded rapidly, our occupancy rate still increased by 0.7 percentage points year-over-year. This was in line with the occupancy rate improvement targets set by the company at the beginning of the year and it also reflected the stability of the overall traveling demand. In terms of the ADR, the pent-up demand and the temporary supply shortage right after the reopening last year definitely led to a very high base of ADR, especially in the second and third quarter. We believe that both occupancy rate and ADR should gradually return to a relatively healthy and sustainable growth trend this year and onwards. Of course, we're also proactively taking various measures to improve our ADR and to ensure that we can continuously outperform the industry as well as bringing long-term RevPAR growth potential. Please turn to Page 5. We focus on 3 key areas to achieve RevPAR. Firstly, product upgrades, continuously upgrade our main brand with introduction of new versions to meet customers' changing demand, at the same time, upgrading and renovating old hotels and old products to improve hotel quality. Secondly, the service excellence with the principle of customer-centric, we intend to provide best accommodation experiences for our guests and create value and return for our franchisees which could lead to a win-win ecosystem. And lastly, our membership program. We continuously focus on improvement of our member stickiness and repurchase through constant updating of our H Rewards App. At the same time, we further strengthened our capabilities on direct B2B booking and corporate client customers to capture more business traveling demand. We believe that these 3 aspects could continuously strengthen our core competitive advantages and it drives our long-term sustainable growth. Please turn to Page 6. In the second quarter, we continued to expand our network. During the quarter, we maintained the strong hotel opening momentum since last quarter and opened 567 new hotels. The number of hotel closures in the second quarter was 101. If excluding low-quality economic soft brand and HanTing 1.0 version, we closed only 58 hotels, 28 fewer than the same period last year. Going forward, we will stick to our high-quality growth strategy and continuously remove low-quality hotels from our network to ensure a better quality of our entire hotel portfolio. While we maintain a high speed of new hotel openings, the number of hotels in the pipeline at the end of second quarter reached a record high of 3,266, continuously demonstrating our strong brand power and attractiveness to our franchisees. Our strategic focus on economy and middle-scale hotels for serving the mass market continuously to be the key driver of our hotel network expansion. Please turn to Page 7. As of the second quarter 2024, economy and the middle-scale hotels accounted for 92%, 82% and 89% of our hotels in operation, hotels in pipeline and hotel openings, respectively. As we mentioned earlier, consistent product upgrades is one of the important drivers of our continued RevPAR outperformance compared to the industry. And it is also the key factors for us to achieve industry-leading, high-quality growth. Taking our core brand in Limited Service segment as an example. Please turn to Page 8. The proportion of HanTing 3.5 and above version in operation continued increasing, reached 36.3% in the second quarter of 2024, representing an increase of 6.5 percentage points compared to the end of last year. Please turn to Page 9. For our JI Hotels in operation, the proportion of JI Hotel 4.0 and above increased from 30% in 2020 to 65.7% in the end of 2023 and further increased to 71.2% in the second quarter of this year. Please turn to Page 10. The proportion of our latest LOHAS version rapidly increased from 58.4% of the Orange Hotel in pipeline in 2023 to more than 90% in the second quarter of this year. In conclusion, the products and brand power of each of our key brands have been further strengthening through continuously product upgrade. In terms of our regional expansion, we keep penetrating into lower-tier cities. Please turn to Page 11. At the end of second quarter 2024, 41% of the hotel in operation were located in Tier 3 and below cities, up 2 percentage points year-over-year. The proportion of pipeline hotels in third tier and below cities reached 54%. Although the proportion was slightly lower than the same period in 2023, the absolute number still recorded double-digit growth year-over-year. The increase in the proportion of pipeline in first-tier cities is mainly due to acceleration of new signings of our upper-middle segment as well as faster penetration in Southern China. The number of cities coverage reached to 1,328 cities at the end of this quarter, about 132 cities added compared to the same period last year. With company's continuous penetration into the lower-tier cities and the consumption trend of the customers continuously seeking for more value-for-money products, we further explored and developed the economy and budget hotel markets. Please turn to Page 12. In the second quarter, we repositioned our HI Inn brand and redesigned its product. The new HI Inn 6.0 version is positioned as ultimate value for money, with brand core value of sleep well and spend less that focus on customers' core accommodation needs of good sleeping and showering. It offers customers a global standard of accommodation experiences by providing standardized hotel rooms and convenient and high-efficient self-service with automatically good value for money pricing. In order to achieve high operational efficiency in a hotel and achieve its brand positioning of ultimate value for money, HI Inn innovatively created a 3-in-1 digital operational system which combines guest self-service, digital front desk and a mobile stuff. All-in-all, HI Inn will become a strong supplement to our HanTing and Ni Hao brand to further help our lower-tier cities' penetration strategy and strengthen and solidify our leading position in the economy and budget hotel market. Additionally, our upper-mid segment development continued progressing in the second quarter. Please turn to Page 13. At the end of second quarter 2024, the number of upper-mid hotels in operation reached 738 hotels, up 31% year-over-year and 8% quarter-over-quarter. And the number of hotels in pipeline reached 509 hotels, up 61% year-over-year and 18% quarter-over-quarter. In the second quarter, the sequential growth rate of both the number of hotels in operation and hotels in pipeline accelerated compared to the previous quarter, demonstrating that our upper-mid brands are increasingly gaining recognition among customers and franchisees. Affected by the macro economy, the overall business travel market is still recovering relatively slowly. Nevertheless, we managed to offset some shortages from the individual business traveling demand by rapidly growing our direct B2B business. This is also the key factors for us to achieve resilient occupancy rate. Please turn to Page 14. In the second quarter of 2024, the number of room nights booked directly via our B2B platform exceeded 6 million, up 31% year-over-year and 26% quarter-over-quarter. The number of active corporate clients exceeded 3,600, up 47% year-over-year and 36% quarter-over-quarter. Now we are moving to our overseas business. Please turn to Page 15. DH RevPAR in the second quarter was EUR 82, up 4.5% year-over-year, driven by 2.7% increase in ADR to EUR 120 and 1.2 percentage point increase in occupancy rate to 68.3%. In June, our DH's hotel in Germany performed well benefited from the Euro Cup. Please turn to Page 16 for our globalization strategy. As of the second quarter 2024, about 53% of the hotels in operation were located in Germany. In terms of the hotels in pipeline, only 39% of the hotels are in Germany and the remaining are in other European countries, Asia and Africa, each accounted for 36%, 18% and 7%, respectively. Among them, the proportion of pipeline hotels in Asia has increased meaningfully compared to the proportion of hotels in operation, achieved some periodic results and was in line with our strategy that was set at the year beginning. All above concludes our second quarter 2024 business update. Now I will hand over the call to our CFO, Mr. Zou Jun, to discuss our regional and financial performance during the quarter.