Min Zhang
Analyst · Bank of America Merrill Lynch. Your line is open
Good morning, everyone. I am pleased to report that Huazhu continues to deliver a very strong second quarter results both operationally and financially. As shown on Page 2 of our presentation, our blended RevPAR continue to grow with a double-digit at 13%. As a result, our net revenues increased by 26%. With a better RevPAR and increasing scale, our operating income margin extended by 4 percentage points from 21.9% a year-ago to 26.6%. Accordingly, our adjusted EBITDA margin also reached 38.3% up from 35.7% a year-ago. Later, Teo will provide more financial data. Let me walk you through our strategic focuses this year. The three focuses that shown on Page 3 are the fast expansion of midscale hotels and the focus on continuous growth in the same-hotel RevPAR and the innovation in upscale hotel segment. Let's take a look at the progress in mid and upscale hotel growth first. Page 4 shows the fast expansion in our hotel counts and the room counts. At the end of Q2 this year, our mid and upscale rooms inventory increased by 39% from a year-ago, accounting for 34% in total rooms in operation. As shown on the right hand side of the page, our pipeline for mid and upscale rooms accounts for approximately 80% of the total number of rooms in the pipeline up from 57% a year-ago. Our diversified mid and upscale hotel brand portfolio with very profitable hotel operating models continues to attract franchisees into our hotel network. Today, I’d like to highlight two brands, Mercure and Crystal Orange. Let’s take a look at Mercure set. We're not only – have extending three hotels as our release scale of flagship. We also successfully relaunched Mercure, since we acquired master franchisee rights of this brand early 2016. At the time, the brand only had seven franchised and manachised hotels in operation and two in pipeline. As shown on Page 5, at the end of Q2, we have 28 Mercure hotels in operation and a 44 in pipeline. We opened five Mercure hotels in August and then we'll open one more before the end of August, giving our total hotel opening of six within this month alone. In the first half of 2018, the same-hotel RevPAR for Mercure brand grew by 10.2%. In addition to a remarkable RevPAR performance, this rent has also been fully integrated into the Huazhu operating platform with the application of all the technologies and the procedures, which allow it [run with Quanjude] level of efficiency. For example, the staff-to-room ratio is currently at 0.2% representing a 40% savings in headcount and personnel costs compare with these regional model. And on Page 6, we also demonstrated a very successful integration of Crystal Orange. As you may recall, we consolidated Crystal Orange, back offices, operation within 100 days after the acquisition. Since the beginning of 2018, more efforts have been made to drive higher revenue growth and improve the efficiency at the hotel level. At the same time, we've accelerated the expansion of this brand. The same-hotel RevPAR grew by 8.7% in the first half of 2018, faster than 7.7% in the comparable period last year. The hotel development also accelerated at the end of Q2 2018, we had 182 Crystal Orange hotels in operation, an increase of 44 hotels from a year-ago. Meanwhile, the number of hotels in the pipeline also grew from 65 a year-ago to 113 by the end of Q2 this year. Cost wise, staff-to-room ratio is reduced from 0.26 to 0.22. Our sizable loyalty member base and a strong centralized booking boost Crystal Orange’s direct sales by 10 percentage points from 62% to 72%. Clearly, we still have further room of improvements going forward, but we are very excited about the first year results and are confident that we will achieve more with a Crystal Orange in the next few years. In summary, on Page 7, we have a good progress in the Midscale and Upscale segment. As a result, the revenue contributions from our mid and upscale hotels have continued to increase. In Q2 2018, the revenue from mid and upscale hotels increased by 62% to RMB1.2 billion, accounting for 49% of our total net revenues, up from 39% a year-ago. With that note, let's shift to the second strategic focus area of growing the same-hotel RevPAR. The result in this front is attributable to three factors. The first one is of course Company level efforts, and the second is the macro economy and the demand in this market, and the third one would be the industry-wide supply situation. Recently, we have received a lot of questions over the slowing down in consumer retail sales. And investors also would like to understand, how will that impact the lodging industry? I would try to share our view and observation while reporting our Q2 RevPAR performance as they are related. First of all, I will take a few minutes to look at a consumer retail sales growth and domestic travel expenditure growth from 2012 to 2017 as shown on Page 8. As you can see, the domestic travel expenditure growth has consistently a much faster than consumer retail sales in China. And in recent years 2016 and 2017, the domestic travel expenditure growth significantly outperformed the consumer retail sales growth. Therefore, we are confident that the travel demand has driven by general economy, increased affluence in the society and the lifestyle change in this country will continue to grow robustly and exceed the growth rate in retail sales. Therefore, we are not significantly concerned about some of the recent trend in the consumer retail sales growth fluctuation. Turning to Page 9, Huazhu’s same-hotel RevPAR performance has been growing in line with China domestic travel expenditure growth. Although, the last year comparable RevPAR base was very high at 8.3%, we continue to record a 7.9% same-hotel RevPAR growth in Q2 this year. If we take a deep dive of the same-hotel RevPAR growth number, we should take a look at Page 10. The main attributor is the ADR growth as we continue to attract customers who are willing to pay a little bit more and looking for better quality products. And then for the first time, we have put our own occupancy performance should at – through should at with the China industry average. As you can see, our occupancy has been consistently high with some seasonal fluctuation from 86% to 96% during the past few years. And the China hotel as an industry, the occupancy has been fluctuating between 63% to 72%. So Huazhu as a Group has also formed industry by 17 percentage points to 24 percentage points among the different quarters. I would like to reiterate that this result has been achieved with the background that Huazhu has been growing fast with gross hotel openings of 737 and 665 in 2016 to 2017 respectively. We are confident that we will be able to maintain a very strong occupancy trend as well as growing our ADR going forward. Recently, we received some further questions on the RevPAR growth outlook and how will that impact Huazhu’s financial performances. I want to share with you a little bit more of history to how to predict the future. Please turn to Page 11. The top part of this chart shows the same-hotel RevPAR growth history for Huazhu from 2011 to 2017. As I mentioned earlier, there are three factors impacting the same-hotel RevPAR growth. Number one, the Company level efforts. Number two, the macro economy and the demand situation. And number three, the industry level supply situation. As you can see, before 2015 the general demand has actually been strong. However, Huazhu was really focusing on expanding our network and was not really particularly making efforts, in terms of improving the same-hotel RevPAR growth. And the industry supply has been growing very fast, but economy hotels which was the only segment we played a few years ago. So with that, you can see our RevPAR growth was not that great before 2015. However, since 2016, our effort has been shifted to better quality as well as our more brand building efforts. And that has significantly changed the trend of our same-hotel RevPAR growth. Therefore, there might be some fluctuation at a macro level, but as far as our strategy is steady and we continue to invest in the quality and brand building, we believe we will outperform our competitors in terms of same-hotel RevPAR growth. And at the second level, if you look at the second part of this page, we also showed our EBITDA margin from 2011 to 2017. Despite the fluctuation of our same-hotel RevPAR, the EBITDA margin actually has been quite consistently growing year-after-year mainly because we have been adopting an asset-light model and that help us to sell-through different economic environment as well as fluctuation in supply demand. So going forward, we will continue our asset-light model with a continuous focus on product innovation that meets evolving needs of our consumers and the franchise owners. Let's move to the third area, which is our innovation and exploration in the upscale segment. I am happy to report our progress in this segment on Page 12. Just a week ago, we announced a strategic acquisition of Blossom Hill Hotels & Resorts. [Indiscernible] and positioned as an upscale resort brand. Blossom Hill provides luxury, boutique hotels and resorts with aesthetic decor and cultural touch. We see this acquisition as a win-win combination for both Huazhu and Blossom Hill. With the addition of Blossom Hill to our hotel portfolio, we are able to offer more diversified choices to over 100 million HUAZHU Rewards members. At the same time, this acquisition will improve Blossom Hill's occupancy levels, cost efficiency, and will also accelerate their expansion. By integrating Blossom Hill with our existing hotel portfolio and providing more choices for our customers, we aim to further strengthen Huazhu's presence in the Upscale Hotel and Resort segment. With that, I will hand the call over to Teo, who will walk you through our Q2 operational and financial results in more detail.