Jenny Zhang
Analyst · CICC. Please ask your question
Thanks. Good morning, everyone. Thank you for joining us. Before starting to the details of quarterly results, which are very strong, I'd like to walk you through the strategic focus we set at the beginning of 2017 and how we have been progressing along those focused area. Looking forward into 2017, we are continuing the upgrade for economy hotel, accelerating the expansion of miscale hotels through a multiple brand strategy and driving further growth in same-hotel RevPAR. Let's take a look at the economy hotel segment first. On page 3, we are thrilled to see the continued HanTing same-hotel RevPAR growth. The same hotel RevPAR growth accelerated to 5.2% in Q1, after the encouraging turnaround of 1.1% growth in Q4 2016. We think the RevPAR growth were mainly driven by strategic product upgrades of HanTing 2.0, 2.5, as well as the successful branding and the sales efforts on top of the improving market conditions. By the end of Q1 2017, 32% of our HanTing root inventory are under 2.0 model or above, up from 17% in 2016. The improvement was a bit slow in Q1 mainly due to last new hotel opening during the Chinese New Year and the upgrade in progress hasn't finished due to the vacation. We are determined to further upgrade HanTing in the upcoming years. Another encouraging news coming from the ranking of Brand D [ph]. Every year, Brand D ranked top rank in China and across the world. HanTing has been on the top 100 list for China brands continuously for four years now. As shown on Page 5, HanTing's rank has moved up to number #78 across all brands in China and HanTing's brand value increased 25% to U.S. dollar RMB448 million in 2017; ranked 11 in terms of the growth of [indiscernible]. We aim to build HanTing into a hotel-for-everyone-everywhere. We are pleased to see our progress in this [indiscernible]. Let's move to the growth of midscale hotels. In the past month, we launched three new midscale hotel products. Including the first one, City Girl, which is an affordable luxury brand designed for young people in the city center. And we also launched the urban version of Manxin. We use this resource brand to enter into urban locations offering a lively and a colorful lifestyle choice. The third one, HanTing Class is an entry-level midscale brand derived from our flagship HanTing which offers a technology-enabled convenience and a high level of comfort. All three brands and products immediately excited and attracted many franchisees. We expect this new brand will [indiscernible] our extension in the midscale segment. In addition to the above-mentioned strong performance of HanTing, our mid and upscale hotels are also increasing the contribution to revenue. The revenue contribution from mid and upscale hotels now account for 31% of total net revenue, an increase of 4 percentage points a year ago. We are also proud of the progress we've made in terms of building our market share in this booming mid and upscale market. As shown on Page 8, during the past three years, we have increased our room inventories in midscale and upscale segment from 11% in 2014 to 19% in Q1 2017. Approximately, 50% of our room in pipeline are in the mid and upscale segments. With that, let me jump a little bit ahead to Page 14 to talk a bit about our progress on same hotel RevPAR growth. Our midscale hotels contributed more than 9%, same-hotel RevPAR growth in Q1 this year. Together with the performance of our economy hotels, we contributed approximately 5% in hotel RevPAR growth. The blended same-hotel RevPAR growth accelerated to 5.8% this quarter. This is our highest growth in number in the four years since Q3 2012. It's really a record-high and that we see the momentum partly supported by the market condition, consumption upgrade as well as the economy's stronger performance in the past quarter. And we also attribute this to our continuous effort in our direct sales including recruiting new members and they're upgrading their usage to midscale hotels. If you dive deeper, you will find the growth of same-hotel RevPAR is attributed to both ADR increase, as well as occupancy increase. The growth in the midscale segment are mainly due to the ADR growth and the economy segment, the growth mainly come from the increase in occupancy. We are very encouraged by the trend and we believe the strong RevPAR growth will continue into the rest of the year. With that, let me turn this to Teo who will walk you through in more details.