Min Zhang
Analyst · CICC. Your line is now open
Good morning, everyone. Thank you for joining us today. We concluded 2015 with very strong results. We made remarkable progress in hotel network expansion, brand building and profitability. Before we go into the results review for 2015, I would like to briefly share with you our vision. As shown on Page 2, our vision is to build a world-class, great enterprise. We envision that Huazhu will grow into a sizeable hotel group with more than 10,000 hotels in our network. We pursue quality with guaranteed functionality, absolute cleanliness and extreme convenience. We also aim to achieve industry leading profitability through innovation and high efficiency. Our results in 2015 are strong proof that we are achieving good progress toward this vision. Page 3 provides us a snapshot of where we are today. Founded in 2005, Huazhu has become the leader in China hotel industry. Starting from only one hotel brand, HanTing, now we have a total of 12 brands, covering the full spectrum, from Economy, Midscale to Upscale segments. We built one of the most profitable and valuable hotel network with 2,763 hotels, 278,843 rooms in operations, covering 352 cities as of the end of 2016. And for business, Huazhu is critically attractive in five aspects. As shown on Page 4, we are a market consolidator in a huge and fragmented market. We have a superior performance track record. We have adopted mainly of manachised and franchised model. We have proven capability in building new brands. Last, but not least, we have a visionary and experienced leadership team. Please allow me to use the following 12 slides to illustrate those points. Next stop by taking a look at the domestic travel market on Page 5, from 2007 to 2014 the domestic travel expenditures grows to annual growth of 21%. And I would like to highlight of the underlying growth drivers we see going forward. First of all, consumption upgrade stimulates more demand for travel in general. Second, the increasing adoption of annual leave system in China is another driver. We see good progress of adoption in the past six years after regulatory support of annual leave system. Nevertheless, a recent survey shows us only 41% of the respondents took all of their entitled annual leave. Increased adoption is expected. Thirdly, short distance leisure trip improved as the life style change along with the increased income. And finally, Shanghai Disney and the other theme parks under construction will create sizeable new travel demand. We are confident China’s domestic travel market will remain robust. Chinese hotel industry is not only riding our growing demand, but also significant room for consolidation. As shown on Page 6, up more than a decade of consolidation, today, still only 20% of total economy hotels in China are branded, compared with 70% of economical hotels in U.S. are branded. We foresee the consolidation in China to continue. Huazhou is a main consolidator in the market. As shown on Page 7, from 2009 to 2014, our company saw an explosive 8 times growth of our market share in the economy segment, from 0.3% to 2.4%. We expect our market share continue to increase drastically. We call ourselves consolidator because majority of our hotels are conversions from existing lodging facility, instead of new capacity added to the market. In 2015, about 63% of our newly opened hotels were converted from other hotels as shown on Page 8. We believe this trend will continue as independent hotels need brand and other systematic support to better tackle today’s economic and competitive situations. The pickup data on Page 9 shows the significant progress we have achieved since our IPO. Our hotel network expansion has achieved 44% annual growth by hotel count. What’s more important, the growth of EBITDA and net income offset the growth of net revenue, meaning we are enjoying the official leverage as a hotel group, as our site fills up and in the ways of manachised and franchised hotel further increases. In particular, I’m very pleased with our financial results in 2015. As shown on Page 10, for the full year our total revenues grew by 16%, of which revenue from manachised and franchised hotels increased by 51%. Net profits increased by 42% and net margin improved by 1.4 percentage points. We also saw a strong free cash flow totaling up RMB1.1 billion, a significant increase of 108% from the prior year. Teo will provide more detailed financial analysis later. In the following 2 pages conclude that we outperformed our peers in both growth and the profitability in 2015. I want to highlight the number of hotels newly added which demonstrates our strong growth momentum. As we can see, every quarter we have significantly exceeded our competitor in terms of expansion. And if you compare the pipeline, we know we remain in a very strong position. Not only did we achieve significant growth in terms of network expansion, we also have achieved higher RevPAR quarter over quarter and also much more meaningful year on year revenue growth in the past few quarters. The EBITDA margin we also had outperformed our competitor. Let’s move to the business model. Today manachised and franchised are our dominant model. On Page 13, we added a total of 768 hotels in 2015. About nearly all of them are under manachised and franchised models from the net increase perspective. At the end of 2015 about 78% of our hotels in operation are under this asset-light model. To further illustrate the path we have taken, we have shown you the comparison of what we have done in our short history of 11 years with Marriott has achieved over the past 60 years. On Page 14, Marriott have continuously extended their portfolio and network through launch of new brands and acquisition. Similarly starting from HanTing, an economy hotel brand in 2005, we launched Hi Inn brands in 2009, JI Hotel in 2010, Joya and Manxin in 2012 and 2013 respectively. On the front of acquisition, we bought Starway, Elan. And in 2016 through a strategic alliance with AccorHotels, we became the master franchisee for Ibis, Ibis Styles, Mercure and the co-developer for Grand Mercure and Novotel in Greater China. We aspire to become a world-class hotel group. On Page 15, we see more details for each brand growth in 2005 and the pipeline for next year. In 2005, we added 768 new hotels in total, about 46% contributed by our core brand HanTing Hotel. The other relative younger brands saw very rapid development in 2015. By now we have five brands exceeding the total hotel count of 100. Page 16 highlighted the key executives of Huazhu, as you are probably all familiar with Qi Ji and myself. Now, Qi Ji has founded the company and have served the company for more than eight years. What I would like to highlight are the team are very experienced and coming from multinationals, hotel industries and we have attracted talents along the way in the 11 years of our history. This is the core [Technical Difficulty] oftheteam qualitywith other players in the market. So those are the five highlights of the company. Let me also spend a few minutes with you to share with you our strategic focus in 2013. We are going to focus on three things. Number one is to strengthen and differentiate HanTing, our flagship brand. And secondly, we will continue our fast expansion. And thirdly, we will further boost our direct sales capability. Page 19 shows a snapshot comparison between our HanTing version 1 versus version 2. As I mentioned earlier, consumption upgrade is a clear chance. Our customers seek for higher quality for their accommodation. Our focus is to deliver products that generate value for money they experience and maintain our status as one of the China’s most innovative hotel groups. This new version of HanTing includes an all-in-one bathroom module and a new high-quality bedding. The new bathroom module is designed for smart use of space and improvements on operational efficiency. The new bedding is to guarantee our guests are sound at sleep that makes the big difference for frequent travelers. Secondly, we will maintain our fast expansion. In 2016, we plan to open 750 to 800 new hotels with 80% as economy hotels and 20% midscale and upscale hotels. We expect some closures because of the lease expiration and the quality issues with our franchisees. And after the deduction of the expected closure, we expect a net loss of about [Technical Difficulty] hotels in 2016. The significant majority of the new hotels added in 2016 we will continue to be with manachised and franchised hotels. Thirdly, we will further boost our direct sales channels by adding more favorable programs to our members. In 2015, more than 90% of room nights were sold to our own channel. More than 80% of room nights were contributed by our loyalty members. Being close to our customers through direct sales channel provides the best economics to both our customers and our franchisees. With that, I will pass the call over to Teo, our Deputy CFO, who will walk you through our operational and financial results for Q4 and the full year of 2015. Teo, please.