Yunhang Xie
Analyst · Morgan Stanley
[Interpreted] Thank you, Xi Qi. Good morning everyone. Thanks to our product innovation and continuous efforts to enhance guest experience, our loyalty program continues to grow robustly. At end of 2013, we had more than 15 million members, with young generation as our main targeted customer. About two-thirds of our customers are under 34 years old. They are the generation born in '80s and '90s, who are the major force in the consumer sectors. Now let me walk you through our operational highlights for Q4 and full year 2013. In Q4, as shown on Page 9, we opened 27 net new leased hotels and 58 net new manachised hotels. At the end of 2013, we had 1,425 hotels in operation, among which 40% were leased hotels, 59% were manachised hotels, and the remaining 1% were franchised Starway Hotels. At the same time, we are pleased to see that we still have a very strong pipeline that can further fuel our growth in 2014, with 63 leased hotels and 350 manachised hotels contracted for development. As shown on Page 10, in Q4 2013 branded occupancy was 90%, a decrease of 2 percentage points year over year, mainly due to soft and still recovering economy. ADR was RMB178, an increase of 1% year over year, mainly attributable to an increase in same-hotel ADR of 3%. With our hotel network expansion, the weight of our hotels in tier 1 cities are decreasing. And thus, the growth in blended ADR was lower than the growth in same-hotel ADR. As a result, in Q4, RevPAR was RMB160, a decrease of 1% year over year. As shown on Page 11, in 2013, blended occupancy was 91%, a decrease of 12 percentage points year over year, mainly due to soft and still recovering macro economy and the temporary decline in demand caused by ebb and flow in the second quarter of 2013. ADR was RMB180, an increase of 1% year over year, mainly attributable to an increase in same-hotel ADR of 3%. With our hotel network expansion, the weight of our hotels in tier 1 cities are decreasing and thus the growth in blended ADR was slower than the growth in same-hotel ADR. As a result, in 2013, RevPAR was RMB163, a decrease of 3% year over year. Page 12 provides a detailed view of the growth trend of our same-hotel RevPAR for the hotels in operation for at least 18 months. In Q4 2013, our same-hotel RevPAR increased by 1%, with 3% increase in ADR and a 2 percentage point decrease in occupancy, from 96% to 94%. For full year 2013, our same-hotel RevPAR increased by 1%, with 3% increase in ADR and 2 percentage points decrease in occupancy, from 98% to 96%. The increase in same-hotel ADR was driven by price increase to in-house yield. The decrease in same-hotel occupancy rate was mainly due to soft macro economy. In 2013 our midscale hotels recorded a 3.5% increase in same-hotel RevPAR. Driven by the upgrade consumption trend, our midscale hotels are well-accepted by an increasing number of consumers. With that, I will turn the call over to Jenny, our CFO and CSO, who will walk you through our Q4 and full year financial results. Jenny, please.