Qi Ji
Analyst · Lin He of Morgan Stanley
[Interpreted]. Good morning everyone. Thank you for joining our earnings conference call today. During the first quarter we maintained our robust growth with high quality. Net revenues for Q1 increased by 33% year over year, exceeding the high end of our quarterly guidance by 1%. We made a profit in a seasonally low quarter. At the end of first quarter 2013 we had more than 120,000 rooms in operation, an increase of 59% from a year ago. Our same-hotel RevPAR increased 1% in the first quarter. Behind our consistent strong performance is our committed and dedicated team who implements our strategies to build multiple brands to expand fast, to be customers' favorite, and to achieve leading profitability. We have been communicating our multi-brand strategy several times for the past six months. Today I would like to share with you our focus on fast expansion. In retrospect, on page four of presentation, illustrated our rapid expansion from the year of 2008 to 2012. The [take-up] for the number of our hotels in operation reached 58%, with 34% for leased hotels and as high as 120% for manachised hotels. Since 2010 the significant growth of manachised hotels accelerated our network expansion. Looking forward, on page five, at the end of 2012, compared with our peers we had the strongest pipeline for both leased and manachised hotels, with 80 and 330 hotels contracted, respectively. Our strong pipeline is well-supported by our multi-brand portfolio and industry-leading profitability which underpins a sustainable rapid expansion in the coming years. Leveraging on franchisees' local network, Hua Zhu is better-positioned to an accelerated high-margin and light asset expansions, as shown on page six. First, manachised model allows for very quick expansion and through our direct management to ensure quality. Secondly, asset-light manachised business requires no upfront capital investment from us and thus can immediately enhance ROA and ROE. Thirdly, manachised business provides us with franchise fee and a stable revenue stream. Last but not least, we can utilize franchisees' access to inexpensive leased or owned properties, as well as to local connections. It is obvious that accelerated expansion of the asset-light high-margin manachised business will increase our profits and shareholder value. At the same time, our strict control over manachised hotels is a key to ensure quality consistently for each brand and sustain our long-term growth. At preopening stage, franchisees have to sufficiently comply with Hua Zhu standards for product design and construction quality. Owned hotels have to meet the performance for opening. Pricing and yield management are controlled centrally by our sales department at the headquarters. We appoint hotel general managers who oversee onsite operations and conduct frequent regional supervisions. Last but not least, Hua Zhu provides staff training for manachised hotels. With strict control over these key points, we ensure that manachised hotels are operated in the same way as our leased hotels, both providing customers with extraordinary experience. We create a win-win relationship with franchisees. On page eight details our core values to the franchisees. Our strong brand and operational capability ensures profitability of manachised hotels. Thus we are consistently leading in RevPAR performance. Our asset-light brand positioning and strong marketing capabilities have laid a foundation for manachised hotels being profitable. Our multiple brands provide multiple choices for franchisees which help franchisees to make best use of property. Our strong direct sales capability is supported by a high-quality membership program which ensures fast ramping-up of hotels and maintains high occupancy rate and ADR. Secondly, we are committed to providing extraordinary customer experience. Our taste for room design and other initiatives aim to enhance customer experience. In the meantime, our systematic and standardized management has established customer trust in Hua Zhu brand. Customer loyalty is fundamental to the success of manachised business. Thirdly, effective cost control. We have the lowest staff to room ratio, low-cost centralized sourcing and a highly-efficient IT, finance and HR support. These advantages make Hua Zhu [unmatchable] from standalone hotels and other hotel chains. We believe our good reputation among franchisees will bring us more growth opportunities in the future. With that, I will turn the call over to Yunhang, our COO, who will walk you through our Q1 operating results in more detail.