John P. Bilbrey
Analyst · Bank of America
Thanks, Mark and good morning to everyone on the phone and webcast. As expected, net sales, retail takeaway and market share sequentially improved versus our first half of the year trends. Our U.S. CMG, or candy, mint and gum, retail takeaway in the xAOC plus convenience store channels increased 3.3% and was about double the category growth rate. We gained market share in nearly every 4-week quad during the quarter and across every segment. That's chocolate, non-chocolate, gum and mint. Where we focused our investments, results were good. Last quarter, we stated that there would be increased levels of in-store activity in the convenience store channel. I'll provide more detail in a moment, but C-store merchandising and programming generated 4% retail takeaway in this important channel. I was also pleased with our marketplace performance in large mass and value channels. However, store traffic in the food channel was irregular in the third quarter. Our market share in the food channel increased 0.3 points in the third quarter, but category and Hershey growth was less than the historical growth rate of the category. While preliminary Halloween sell-through in all channels, including food, is tracking with expectations, Halloween orders, merchandising and programming were executed in the marketplace, and we believe it's the right mix of seasonal-specific support that sets the stage for another winning season. However, food channel nonseasonal candy during the third quarter and into October was soft. As a result, unfavorable product sales mix pressured profitability. Similar to what we did in the C-stores, we have food channel-specific activity in the fourth quarter that we believe will improve upon these trends. As was the case last quarter, broader snack category growth and in-store activity was present across many channels, although it tempered in Q3 versus the first half of the year increase. Given this backdrop, I was pleased with the Hershey-specific programs by pack type and channel that was executed in the third quarter, enabling us to compete effectively and generate retail takeaway of 3.3%. As it relates to the pricing action we announced in July, in the fourth quarter, we expect consumers will see higher nonseasonal everyday price points. As such, we expect an initial price elasticity impact to result in lower volume in both the fourth quarter and 2015. We will work with our retail customers to ensure that the implementation of the price increase is supported with greater levels of advertising and the right mix of customer trade promotions and merchandising to reduce the impact of volume elasticity. As it relates to the buy-in, we estimate that about 0.75 points of net sales growth in the third quarter was attributable to volume, which normally would've shipped in the fourth quarter. And I'm excited that we completed the initial closing of Shanghai Golden Monkey. The strength of their portfolio, manufacturing expertise and overall distribution capabilities, especially within the traditional trade, is an opportunity for us to leverage scale to make the iconic brands of both our companies even more powerful. This acquisition will make China Hershey's second largest market by the year-end 2015 with anticipated net sales of around $500 million. Now for some marketplace performance. In the third quarter, Hershey's CMG growth in the xAOC+C channels was 2x the category growth rate. Specifically, the CMG category increased plus 1.6%. Gum continues to be a drag on total CMG performance, and excluding it, candy and mints was up a combined 2.3%. Total Hershey CMG retail takeaway for the third quarter in channels that account for about 90% of our U.S. retail business increased plus 3.3% with market share up 0.5 points. As a reminder, this represents xAOC+C store data consisting of the food, drug, MassX and C-store channels, plus the inclusion of Walmart and Partial Dollar Club and Military channels. Third quarter xAOC+C chocolate category growth was plus 2.3%. Given the upcoming Halloween and holiday season, we expect markedly greater chocolate category growth over the remainder of the year. Hershey's xAOC+C chocolate retail takeaway was 3%, an acceleration from the 2% June year-to-date amount, resulting in a Q3 chocolate market share gain of 0.3 points. We expect to build on our chocolate marketplace performance momentum over the remainder of the year given our strong seasonal plans to launch Brookside Crunchy Clusters and the new look and packaging of Hershey's Miniatures take-home packaged chocolate. While early, the new advertising support on Hershey's Miniatures is showing positive results. Third quarter non-chocolate candy, or NCC, category growth was plus 1.8%. Hershey's NCC retail sales increased to 2.7% with market share up 0.1 point. We're pleased with our Lancaster brand performance. However, we're lapping some Jolly Rancher innovation and the successful year-ago summer Twizzler promotion. Lancaster continues to show very positive results, and after 8 months in the market, is the leader within the soft caramels category. Trial and repeat is in line with expectations, and it's revitalizing the roughly $250 million caramel category that's up about 20% this year. Lancaster sales were solid in the summer, but lower versus Q1 due to seasonality. We expect sales to be strong in the fall and winter as merchandising support is executed in the marketplace. The aforementioned nonseasonal chocolate and non-chocolate activity should benefit the food channels where, as I mentioned, overall store traffic continues to be mixed. And we continue to do well within the gum and mint categories. Specifically, our Q3 gum and mint retail takeaway within the xAOC+C universe was up 16% and 6%, respectively. As a result, our gum market share increased by 0.8 points, and we now have a 5.1% share of the market. Our mint market share increased by 0.1 points, expanding our segment-leading position to 39.5%. In the C-store channel, Q3 CMG category growth was up 3.4%. Hershey's Q3 C-store retail takeaway increased 4%, driven by solid candy and mint performance, resulting in a 0.2 market share gain in this channel. I was pleased with our C-store chocolate retail takeaway of 3.5%. The programs I mentioned last quarter such as the King of Summer program, the Coca-Cola and Reese's promotion and the 7-Eleven Big Gulp and King Size promotion drove our solid performance. In the fourth quarter and into 2015, we have C-store merchandising and programming as well as innovations such as seasonal-shaped Reese's products and the 2015 launches of Kit Kat White Minis, Reese's Crunchy Cup and Ice Breakers Cool Blasts Chews that should enable us to win in the C-store channel. I'd also like to provide you with an update on our category segment whose marketplace performance is excluded from the CMG Nielsen database. The Hershey's Spreads launch is relatively in line with expectations. Trial is progressing, and in the third quarter, one of our larger retailers, the Hershey's Spreads' instant consumable pack type was the company's fifth-largest SKU at the front end. Reese's Spread in a jar ships in Q4 and the instant consumable will launch in 2015. Our entry into chocolate spreads is driving category growth of almost 20% this year. As a result, we're getting good collaboration from our retail partners. Now moving to international. As expected, similar to last year's profile, third quarter international net sales increased in the teens, up 18.4%. China continues to do well and is the driver of our overall international net sales growth. China chocolate category growth increased 11% in Q3. The category is developing as anticipated with instant consumable and take-home growth both up double digits. Hershey third quarter retail takeaway was about 4x the category growth rate. For Nielsen, our year-to-date market share is around 10%, driven by the Hershey's and Kisses brands, which have gained 0.9 and 0.7 market share points this year. We've carried our momentum into the fourth quarter and have begun shipping Reese's. It's been a milestone year for us in China and we're on track to achieve about $200 million in China chocolate net sales in 2014. Third quarter net sales growth in Mexico and Brazil were slightly below our estimates. In the modern trade, chocolate category growth in Mexico was up about 4%. Hershey Mexico chocolate retail takeaway was up 6%, resulting in a modern trade chocolate market share gain of 0.4 points. Volume has been gradually improving throughout the year as consumers get used to the higher prices. Trends in Brazil have improved versus the soft start to the year with third quarter net sales in both U.S. dollars and local currency up mid-single digits on a percentage basis versus last year. Year-to-date, the Brazil chocolate category, as well as Hershey retail takeaway, is up 1%. Looking at the subsegment of chocolate wafer candy, Hershey's Mais retail takeaway is up 16% year-to-date. We'll look to build on our momentum here as it's a unique form in this competitive market. Over the years, we've also had success in growing our international export business. Our products can be found in over 70 countries in both developed and emerging markets. We have a profitable export business model and targeted balanced growth with an objective of maintaining the right level of distributor inventory so consumers experience fresh product. Given macroeconomic challenges in some of these markets, demand has tempered. Our go-to-market philosophy of shipping to consumption applies to these markets as well. As a result, we now expect full year international net sales growth, excluding the contribution from Golden Monkey, to increase low double digits. We're focused on the long term and believe the aforementioned challenges facing international export consumers is a short-term issue. Dave will provide you with additional financial details of our Q3 results and our full year outlook, so let me now provide you with some of my closing thoughts. Macroeconomic challenges persist, putting pressure on consumers and retailers. Over the remainder of the year and into 2015, we have targeted innovation, advertising, merchandising and programming to address the needs of consumers by channel and pack type. In the fourth quarter, holiday is tracking as expected, and we're excited about the launch of Brookside Crunchy Clusters, Reese's Crunchy Cup and Reese's Spreads. Along with the carryover benefit of our fourth quarter innovation, in 2015, we're bringing a lot of variety, news and excitement to the category with the new product launches of Kit Kat White Minis, Hershey's Caramels, Ice Breakers Cool Blasts Chews, Reese's Spreads instant consumable as well as some other yet-to-be-announced new products. These initiatives will be supported with greater level of advertising and related consumer marketing that's expected to increase in 2015 at a rate greater than sales growth. These initiatives should position us and to deliver against our objectives. I remain optimistic about our future. Globally, the investments we're making in our scale chocolate brands and go-to-market capabilities are having the desired effect. Kisses and Hershey's are gaining momentum and are true global brands with around 45% and 25% of total brand sales now achieved outside the U.S. Reese's is rolling out in a measured and well-supported pace in China, Mexico and Brazil and initial consumer response is in line with expectations. And Brookside continues to post strong double-digit sales growth and tests well in our international markets. So there's a lot to be excited about. We have plans in place that positions us to win wherever we compete. Our brand-building model is evolving and we expect to grow market share across all of our key markets. We remain focused and know what we need to do to succeed and increase shareholder value. I'll now turn it over to Dave, who will provide you with the financial details. Dave?