W. Edward Walter
Management
Well, first of all, that certainly is a very good question. And I know that I hope that it does. It's hard to tell right now whether it will. And certainly, this has been a topic throughout the industry over the course of the last couple of years. And I would say broadly speaking, we're probably all a little bit disappointed with the pace of the group recovery. I've probably, in terms of assessing this, the broader perspective that we have is in some areas, it does seem as if the sort of overall level of demand, and in this context, I'm thinking of association business, may have reset itself at a slightly different trajectory than where it was pre-downturn. And by that, I mean that in the course of the downturn, we have the sense that a number of the association shrunk their events by a day or so in an effort to reduce costs and continue to attract attendees. And it seems that those events were successful enough in the shorter form that we may have seen a reset in association demand. I'm not certain that, that necessarily applies as much to corporate level demand. As I commented earlier, corporate demand is still in our portfolio, and I'm going to assume for the industry, well behind where it was in the prior peak. But as I mentioned last year, or last quarter rather, we have often found a relatively close correlation between employment growth or employment and corporate demand. And I think that when you're still in the -- I think the stats today came out of, what was it, 7.4% unemployment. We're still at an area where companies are being very thoughtful about costs. And I'm not convinced that they're necessarily as focused on having events that are designed to retain employees. If we get back to 5%, 5.5% unemployment, and the employment markets become a bit more competitive, it seems logical to me that companies will have a different perspective about that. And so I'm probably more optimistic about the ability to recover this shortfall that we're seeing on the corporate side than I am necessarily the shortfall that we're seeing on the association side. So at the end of the day, I think it will take a while to get back to where we were before. In our case, we may have a better shot at getting to those levels in part because of the investments we've made in incremental meeting space. But clearly, it's been a slow recovery from what was an incredible downturn in '08 and '09.