Jeffrey Jones
Analyst · Morgan Stanley. Your line is open
Thank you, Colby. Good morning, everyone, and thanks for joining us. With the first half of the season behind us, we are pleased with our performance and continue to be excited about the strategic changes we are making. Feedback from our clients regarding the improvements to our services and products, including our new upfront transparent pricing has been fantastic. We're continuing to lead the industry in the virtual space with new offerings and an improved client experience. And while the season has gotten off to a slow start for the entire industry, we are seeing volumes pick up and are focused on executing for the second half. Before I jump into the details, let me outline the areas we will cover on today's call. first, I'll provide our perspectives on what we have seen in the industry, then I will talk about our performance and expectations for the second half of the season, finally tell you where we view our third quarter financial results and thoughts on our fiscal year outlook. Starting with what we've seen in the overall industry, the latest results from the IRS show a decline in returns of 3.5% on a day-to-day basis in February 22. While it is typical to see declines at this point in the season, this year the industry has been impacted by slower than normal start due to uncertainty surrounding both the government shutdown and the tax law changes. Consistent with recent years, industry results through February show a change in mix from assisted to DIY. Early-season filers are more likely to change tax preparation methods, so the change in their early season is typically greater and then moderates in the second half, and at this point the industry mix shift is in line with the average of the last five years and is not accelerating due to tax reform. Over the past several weeks the industry has been catching up to the slow start and the industry mix has been normalizing as expected. For these reasons we continue to expect overall industry returns to increase approximately 1% with assisted category volume flat to slightly up and the remainder of the industry growth coming in DIY. In other words the shift from assisted to DIY will remain moderate at levels similar to the last several years. Turning to our performance, we've made significant improvement this season in how we serve our clients. As a reminder, we announced this strategy in June and provided more detail on our Q1 and Q2 calls including our key objectives by channel. To recap, in our assisted business we focused on improving the value we deliver while developing a clear brand promise to differentiate H&R Block. In DIY we made investments to improve the product and grow awareness while pricing competitively to deliver tremendous value. And in virtual we continue to innovate leading the industry as consumer expectations evolve. We have made progress toward each of these objectives this season which are not just about producing results this year. They represent important steps to set us up for success over time. In assisted, we've made significant improvements across every aspect of the business from field operations to pricing. Starting with price, as we detailed last quarter we made meaningful changes to improve our value proposition by addressing what was a significant pain point for our clients. We did this in two ways; by investing in price decreases for certain segments of our clients, and by making our prices up front and transparent. This new pricing structure enables consumers to know the price before they begin as well as throughout the entire process. No mystery, no surprises, and no hidden fees. The feedback from our clients and our tax pros has exceeded our expectations. Tax pros have indicated that upfront transparent pricing helps them serve clients and alleviates the often uncomfortable price discussion at the end of the process. And the response from our clients has been even better as we've seen a 7 point improvement in our client satisfaction scores when asked about price for value. Many of you may be wondering about the overall level of price decrease given the increase in our net average charged through the first half of the tax season. This increase was expected and is attributable to the elimination of the Free Federal 1040EZ promotion. In addition, many of the targeted price decreases will occur in the second half. So we continue to expect an overall decline in net average charged by the end of the season which Tony will discuss later in the call. Of course we've done much more than change our pricing models. We've focused on enhancing the experience for new clients and have put significant effort behind tax pro training and system enhancements to better showcase our expertise. Nearly one third of our tax pros have increase their certification levels and all of our pros through specialized training to help clients understand the impacts of tax law change and plan for the future. And it's shown as the feedback clients have provided around our expertise has improved significantly. Our focus on operational execution is also having a positive impact. By driving improvements in the quality and consistency of service delivery in our offices we're doing a better job of scheduling the right tax pros at the right time and are converting clients at a greater rate. Moving on to our Tax Plus products, we're pleased with our early-season results. Refund Advance, our no fee, interest free loan continues to provide compelling value as nearly 1 million clients took advantage of this offer. And overall attach rates have increased for our other Tax Plus products as they continue to be an important aspect of the benefits we provide to our clients. The changes we have made have resulted in great feedback from our clients. In fact, our assisted NPS has increased 8 full points making it clear that we're executing on our plans. And when excluding the impact of Free EZ we estimate that our assisted return volume was comparable to the industry. Moving to DIY, we've made a number of significant improvements to our product this year which are translating to very strong performance. We have improved the experience for mobile users giving more visibility to where they are in the process. We continue to leverage data to make our products smarter and more personalized. This has allowed us to reduce the number of screens the client sees and in some cases reduced the number of questions they need to answer by more than half. We have redesigned our Help Center leveraging machine learning to deliver highly targeted responses and resolving over half of supported inquiries within the tool. We've also taken price transparency to another level for the DIY consumer by launching price preview, so clients know in real time when their price changes and why starting a new expectation in the industry. Collectively these efforts have translated into strong results. Conversion is up over 2 full points from the prior year. Growth in mobile has been outstanding and we continue to see increased adoption. Our product continues to receive accolades including the Editor's Choice Award from PC Magazine. And as the sign that we're delighting our clients we've increased our NPS a full 8 points compared to last year. Given these results it is no surprise the DIY client volumes has increased over 6% through February 28 and we're on our way to taking share for the third straight year. Finally, we are innovating by creating a new third platform in the industry we call virtual tax. As a reminder, we now have three distinct products that fit between the physical assisted and DIY online businesses making H&R Block the only company to be able to serve consumers no matter how little or how much help they want. Our first virtual product, Tax Pro Go, is the easiest way for consumers to have someone prepare their taxes for them. After uploading documents to a secure portal and being matched to a tax pro based on their needs the consumer simply waits for the work to be done for them. H&R Block is the only major brand offering this type of mobile first assisted experience for consumers. This year was the national introduction of Tax Pro Go and it is attracting new younger clients to the brand. Additionally, our client satisfaction scores and feedback indicate that we have a winning proposition. We will continue to improve the experience and ensure consumers are aware of this breakthrough offering in the industry. Our next virtual product, Tax Pro Review is for the DIY consumer who wants an expert review before submitting their return. The consumer completes their tax return using our DIY online product and then one of our tax pros reviews their work and source documents and then signs and e-files for them. We've done a much better job of helping our clients understand the benefits of this product and the results have been strong. In fact the growth rate for Tax Pro Review has outpaced our overall growth in DIY. Finally, this year we launched our third virtual product called Ask a Tax Pro. This is designed for the DIY consumer that wants instant access to their questions. With the push of a button the consumer is connected to a tax pro within one minute. Using voice or chat as well as screen sharing the consumer has unlimited access to their tax pros for help while preparing their own taxes. Based on the accessibility of our tax pros, our expertise, and our price, we believe Ask a Tax Pro is the best live product for those DIY filers who want help along the way. It has been encouraging to see the one third of the clients using this service are new to H&R Block and the feedback we've received has been positive. In the second half of the season we will enhance the user experience and ensure more DIY consumers are aware of this outstanding offering. Not only do these three virtual products offer consumers modern solutions in tax preparation, they begin to enable H&R Block to optimize our labor, attract new consumer store brand, and provide trade up opportunities for those consumers who are DIY filers due to price, but are fully comfortable doing taxes themselves. Finally, our marketing efforts have been quite effective so far this year. We're engaging with consumers in new ways and driving those who are more likely to become clients to our website. By using real-time targeted messaging we're seen better linkage between our brand and our core qualities of expertise and care which is leading to stronger brand consideration. To wrap up, we are pleased with our progress this season. The changes we are making are having a positive impact and will position us for success in the years ahead. We're leading the industry by offering upfront transparent pricing and by taking our virtual offerings to a new level. And while we're pleased with the progress, we aren’t satisfied. We know there is much more we can accomplish as we focus on finishing the season strong and looking to the future. With that, I'll hand the call over to Tony to discuss our quarterly financial results and outlook for fiscal '19.