Thank you for standing by and welcome to the Harley-Davidson 2024 Second Quarter Investor and Analyst Conference Call. Please be advised that today's conference is being recorded. I would now like to hand the conference over to Shawn Collins. Thank you. Please go ahead.

Thank you. Good morning. This is Shawn Collins, the Director of Investor Relations at Harley-Davidson. You can access the slides supporting today's call on the Internet at the Harley-Davidson Investor Relations website. As you might expect, our comments will include forward-looking statements that are subject to risks that could cause actual results to be materially different. Those risks include among others, matters we have noted in today's earnings release and in our latest filings with the SEC. Joining me for this morning's call are, Harley-Davidson Chief Executive Officer, Jochen Zeitz; also Chief Financial Officer, Jonathan Root; and we have LiveWire's Chief Executive Officer, Karim Donnez. With that, let me turn it over to our CEO, Jochen Zeitz. Jochen?

Thank you, Shawn and good morning everyone. Thank you for joining us for our Q2 2024 results. In Q2, consolidated revenue was up 12% driven by revenue growth of 13% at HDMC and 10% at HDFS. Additionally, we saw a strong improvement in earnings per share to $1.63 for the quarter. Consolidated operating income in the second quarter was $241 million, up 9% from the prior year, driven largely by an increase of 21% of HDFS. In addition, HDMC operating income was up 2% and the operating loss of LiveWire was $4 million less than a year ago. Through the quarter we saw the continued impact of the high interest rate environment affecting our industry, and in particular big ticket consumer discretionary sectors. That said, retail sales of new motorcycles in the U.S were still slightly positive versus prior year, with a varying degree of performance from state to state. Turning to our global performance, it's important to note that we see mixed picture also across our international markets. In EMEA, retail sales declined by 1%, with certain markets in Central Europe underperforming while others overperformed. And in Asia Pacific, Q2 retail sales declined by 16% driven by weakness primarily in China. North America, including Canada was down 1% and Latin America was flat. Looking ahead, we're narrowing our retail and wholesale expectations to reflect the current environment. We continue to expect that retail units sold and wholesale unit shipments will be balanced by the end of '24. Dealer inventory should be at similar levels as at the end of last year. This implies a reduction in dealer inventory of approximately 30% versus current levels. This should allow our network to take advantage of opportunities in the market. Being mindful and supporting dealer health following the record levels of profitability…

Thank you, Jochen. Good morning, everyone. We're happy to report that LiveWire continued to attract new riders with a triple-digit increase in LiveWire branded unit sales compared to the second quarter of 2023. Retail sales outpaced wholesale again in the second quarter, making LiveWire the number one on-road electric motorcycle retailer in the U.S for the first half of 2024. Our market presence continued to grow steadily, especially in Europe, with two models, LiveWire One and Del Mar, now in market. In late June, we also launched STACYC Electric Balance Bike in the EMEA market to broaden our product offerings and reach new customer segments. Additionally, LiveWire's operating loss improved by 12% compared to the second quarter of 2023, underscoring the company's approach in reducing costs while expanding its product line and market presence. Our cost-cutting measures are not just about reducing expenses. The [indiscernible] about driving efficiency and ensuring that we allocate our resources to the areas that matter the most as we continue to work on offering the best value proposition to all our stakeholders, considering the current market environment. In the second half of 2024, LiveWire remains committed to continuous improvement and innovation from our product development to our manufacturing processes. We are focused on finding smart and effective ways to operate while reinforcing growth, profitability, and category leadership as priorities. And as mentioned by Jochen, we are also planning for a significant reduction in cash flow next year with stronger business fundamentals in place and expenses aligned with market reality, while continuing to drive awareness and demand. Thank you. And now I'll hand it over to Jonathan.

Thank you, Karim, and good morning to all. I plan to start on Page 5 of the presentation where I will briefly summarize the consolidated financial results for the second quarter of 2024, and subsequently I will go into further detail on each business segment. As Jochen already commented, consolidated revenue in the second quarter was up 12%, driven by HDMC revenue growth of 13% and HDFS revenue growth of 10%. Consolidated operating income in the second quarter was $241 million, up 9% from the prior year period, driven largely by an increase of 21% at HDFS. In addition, HDMC operating income was up 2%, and the operating loss at the LiveWire segment was an improvement of $4 million compared to a year ago. The consolidated margin in the second quarter was 14.9%, which compares to 15.3% in the prior year period, where HDMC operating income margin was down 155 basis points year-over-year, and HDFS operating margin was improved by 254 basis points. I plan to go into further detail on each business segment's profit and loss drivers in the next section. Second quarter earnings per share was $1.63, up 34%, and compares to $1.22 last year. As we flip the page to first half results, total consolidated HDI revenue of $3.3 billion was up 4% compared to last year. The components of this were at HDMC, revenue increased by 3%, at HDFS, revenue increased by 11% and at LiveWire, revenue declined by 25%. Total consolidated HDI operating income was $504 million, which was $87 million lower than the prior year. The components of this were, at HDMC, operating income of $436 million was 18% lower than prior year, reflecting an operating margin of 15.4% in the first half of the year. At HDFS, operating income of $125 million increased…

[Operator Instructions] Our first question comes from Craig Kennison from Baird. Please go ahead. Your line is open.

Hey, good morning. Thanks for taking my question. I guess it's a two-parter. First, what does guidance assume for retail in 2024? And then secondly, bigger picture here. This was a big year for innovation for Harley-Davidson, and all the product reviews have been really exceptional, but just not seeing the volume flow through like you might have hoped. What's your bigger picture assessment of, of where your consumers given, you've really offered a very good product and it hasn't moved the needle as much as maybe you would like?

Yes, Craig, Jochen. I'll take the two questions. In terms of retail guidance, we expect 0% to 3% full year guidance. In terms of innovation, I think it has very much moved the needle. If you look at how the market has developed, the overall industry has developed in the second half with most industry players being down high-single to mid-single-digit declines with us in the U.S being slightly positive, it certainly has moved the dial significantly. So the innovation is working. Just like with any new motorcycle, it takes time for customers to know about it. We think that about 30% of our engaged Harley-Davidson owners are now very aware of our new product, but that leaves about two-thirds of the owners that are not quite well aware of the new bikes yet. And so there's -- this product will help our business in years to come, which we're very pleased with. And as you said, the reception has been extraordinarily positive and the product differentiates significantly from our previous touring bikes. And we also have a strong product portfolio, innovation platform for the coming years as well. So, as I think I've said many times before, these bikes that we introduced were initiated with the start of our Hardwire Stage II strategy, and they're the beginning of more products to come over the coming years. But, overall, exceptional reception, which I think is showing up, already considering the industry and how it's fared in the second quarter.

Thank you.

Our next question comes from Alex Perry from Bank of America. Please go ahead. Your line is open.

Hi, thanks for taking my question here. The HDMC op margin came in nicely despite the gross margin pressure in the quarter. Can you just talk about sort of the second half gross margin assumption? Should we continue to expect pressure from pricing and sales incentives? And then it looks like you managed the SG&A expense line quite well. Just maybe talk about sort of what you're doing in the back half there and what we should expect there. Thank you.

Hi, Alex. So I'm happy to take that. So I think from an op margin perspective overall, we are certainly pleased in terms of where the company is performing, particularly in light of where we are from a production volume perspective. I think we've talked with you a little bit about that previously. As we think about some of the actions that we've taken as a company, we certainly are making sure that we’re kind of moving through the P&L, looking at places that we can make sure that we are intelligent in taking costs out of the business in a way that doesn't do anything to harm the long-term nature of the business and really allows us to maximize current results. We certainly have kind of instituted a little bit of belt tightening for 2024. You saw that through the employee-related costs that we talked about. As we move through the back half of the year, you obviously see some of that benefits begin to unlock from an OpEx perspective. And then in addition, we have a number of investments that we've made in the manufacturing and cost of sales side in order to make sure that we are working collaboratively with suppliers to reduce and remove costs from motorcycles in a way that obviously is transparent from a consumer perspective. And so as we look at all of that, that's where we updated our overall guide from an OI perspective. And so you see that flow into the decision that we made and what we updated.

Perfect. That's really helpful. Best of luck going forward.

Thank you.

Our next question comes from James Hardiman from Citi. Please go ahead. Your line is open.

Hey, good morning. So a couple of retail questions. How did that trend over the course of the quarter? I think we've seen across Powersports some sort of tipping point where consumers seem to be pushing back even more so than they were earlier in the year. And I guess in the context of your guidance, I think year-to-date your retail is down about 2%. And yet the full year guidance, I think you just said, Jochen is, is flat to up 3. So that seems to apply retail growth in the second half. Help us understand why you feel comfortable with that assumption, particularly as we get further away from the, the model year '24 launch?

Yes, good morning, James. I'll take the first question. The trend over the quarter was extraordinarily consistent, if I look at the U.S market. We did not trend throughout the quarter in any month negative. So, very consistent if you look at the 3 months of Q2.

Sure. James, I can talk a little bit about kind of our back half view. So as we go through and we take a look at how 2023 developed and then kind of how that flows into 2024 from a year-over-year comp perspective, our toughest comp, as we’ve kind of look back on last year was really around the way that we performed at retail in Q2. As we move into Q3 and Q4, we feel pretty confident in light of just refreshing our guidance and putting that out there. We're pretty pleased that the reaction that we've had from a CVO perspective, certainly pleased with kind of consumer and dealer reaction to Road Glide. We have good availability of inventory with Trikes and things of that nature. So overall, we actually feel like we're pretty well-positioned. If you recall about 12 months ago, we were talking through some challenge that we had from a production disruption standpoint. We're really pleased with the work that's being done within our manufacturing and supply chain team. We have a lot of consistency from a manufacturing perspective. That certainly wasn't the case a year ago. So the level of confidence that we’ve as we look at the comps, and then as we look at the way that we're kind of running internally, you put all of that together and with the dealer network, we have a lot of confidence in the numbers that we put forward and what we think the back half of the year will produce.

Got it. Thanks, guys.

Our next question comes from Robin Farley from UBS. Please go ahead. Your line is open.

Great. Two questions related to retail. One is it looks like your Touring market share maybe was down sequentially in Q2 versus Q1. If you could give us a little color on what's going on competitively there that may have caused that shift. And then just a follow-up on your comments about retail in Q2, if it was sort of consistent, given how much disruption there was for sort of the last 2 months of June -- like the June of last year and June of the prior year? It seems like June should have had a much better performance year-over-year than maybe the other 2 months. So does that concern you that you didn't see that in June and what would have been probably one of the easiest comps of any month that Harley's had? Thanks.

Yes, Robin, thank you. Welcome. In terms of market share, our Touring market share was very strong in the second quarter. We had a significant increase, as I had mentioned in our press statement and in my speech. So significant growth in the overall Touring segment in Q2. I'm talking U.S right now. Talking globally, we have to consider that the Touring -- the new Touring motorcycles only started flowing into the international markets in May, so they had less time to settle in and the Touring segment internationally is only 25% of the total while in the U.S it's significantly higher than that. In terms of the -- as Jonathan mentioned, our comps in Q2 were much tougher than in the back half because we had positive retail in the second quarter of last year. So we're comping a strong quarter. And the production disruption that we've seen pretty much materialized mostly in July of last year. So the effect of the closure of the manufacturing facility didn't really impact our shipments significantly in the second quarter or in June of last year. So we wouldn't have expected that to have materially impacted our comps versus the previous year. So overall, if you look at the entire quarter, you always hope for more, but considering where the industry is, we are very pleased and we've taken significant market share in the Touring segment. And I think that's a real positive.

Yes, Robin, the only piece that I would add to is that we are pretty pleased with what we're seeing in terms of total Touring and total CVO volume. So from our perspective, we feel pretty confident in where we are for all of the elements that Jochen talked about, all the reasons that he talked about, and the share gains that we're seeing.

I think one interesting statistic that I'd be happy to throw out here, we talked about average age, right, the 45 with the slide that we provided in our deck. If you look at the HDFS data and the average income, we've actually seen a continuous growth in average income per Harley user. So that's a positive sign. And if you just look at new -- not just new and used, the new customer sort of average income is actually 15% higher than 5 years ago with over $100,000. So we are seeing trending up in the overall average income of our customers which we consider to be positive.

Great. Thank you.

Our next question comes from Joe Altobello from Raymond James. Please go ahead. Your line is open.

Thanks. Hey, guys. Good morning. So earlier, you mentioned that you expect dealer inventory to come down, I think you said 30% in the second half and about flat with last year. When you talk to your dealers, would they like that number to come down even further? Because I'm sure that the dollar value of their inventory is higher than it was pre-COVID, particularly on a per [ph] dealer basis, and interest rates are obviously much higher. So I'm curious what you're hearing from dealers if they want that number to come down even further in '25.

Well, most of our dealers are only starting to see the back -- the shipments that are starting to flow into the dealerships in the third quarter. But I'd say overall, we've had minimal pushback. And if there was a pushback, we would reallocate that product elsewhere. The 30% is a global average. We actually expect the inventory in the U.S. to come down by approximately 35% versus year-to-date towards the end of the year. So the U.S. dealers will actually see a further reduction. From our perspective, this is pretty significant. And I think the dealers will feel that also starting now that the shipments are actually going down significantly. That said, we wanted to be well prepared for our peak season in the coming couple of months and we are well prepared. We had no production issues, significant production issues at all. And so the dealer is well stocked. Obviously, floor plan is a consideration given the higher interest rates and the higher dollar values, which thankfully HDFS is also able to finance. But overall, we think that the reductions that we have implemented already that are going to be visible to our dealers going forward is -- are pretty significant with a 35% decline versus current state.

Got it. Very helpful. Maybe just to follow-up on that, the outlook for retail growth in the second half, maybe give us an idea of what you're seeing in July?

Yes, I mean, look, I don't want to really comment on current trading. We're 3 weeks in and months, although in the second quarter, everything was pretty consistent. We also were lapping the production close down in July of last year. Everything that we are seeing now has been factored into the -- into our full year guidance and -- but I prefer from here going forward not to really talk about current trading because it is overall always quite volatile. But rest assured that current trading has been incorporated in our full year guidance.

Okay, thank you.

Our next question comes from Brandon Rolle from DA Davidson. Please go ahead. Your line is open.

Good morning. Thank you for taking my questions. First, just on your dealer network, we picked up on some more dealership closures throughout the quarter. Can you talk about where you feel like your dealer network is right now, and how these closures will impact overall future profitability for HDMC? Thank you.

Sure. Thank you, Brandon. So I'll start. And I think from a dealer closure perspective, we certainly look to make sure that we are working to refine the dealer network, get locations set up in a right way, and do that in a manner that really allows the surrounding dealers, all of our entrepreneurial partners to be profitable and really generate a business return that makes sense for them. So as we look, I think a couple of things. One, from a Harley-Davidson Motor Company, Harley shareholder standpoint, we certainly are thoughtful in making sure that we have the right locations in place, that we're reaching the consumers that we need to, and that we have a path toward ensuring that we're fulfilling the needs of our customers and our riders. Then we also look from a dealer lens and really think through from a dealer partner perspective. Are we building a network that's profitable, sustainable, and there from a long-term standpoint. And we feel pretty good about the way that we're partnering with the dealer network and the way that we're allowing them to generate returns over time. So overall I think yes, you'll continue to see us be opportunistic in finding the right path from an overall dealer network design standpoint. And we will make sure that we do that in a way that doesn't negatively harm Harley-Davidson shareholders. So we are ensuring that we are really developing the optimal distribution footprint. And then we do that with our dealer partners in mind too, to ensure that they are generating a return that makes sense for their investment.

Great. And just one more question. We receive a lot of incoming questions about maybe your ability to keep innovating. Obviously, this was a big refresh this year within the Touring lineup, but what gives you confidence or what can you leverage from what you've learned this year to continue innovating and providing new lineups that resonate with your core consumer. Thank you.

Yes, I mean, we have a product portfolio plan that spans over many years, which we've initiated in 2021 with a Hardwire strategy, and that is going to flow into the market in the coming years. So we feel very good about it. Most importantly, this touring launch is significant. That the previous platform had not been updated for well over 10 years and this product is distinctively different to anything out there. So it makes everything out there that is not our new Touring bikes look dated and we believe that that will help us in years to come. But that said, there's more innovation coming over the next few years, so we feel quite good about the pipeline that we have in place.

Great. Thank you.

Our next question comes from Noah Zatzkin from KeyBanc Capital Markets. Please go ahead. Your line is open.

Hi. Thanks for taking my questions. Maybe just first on HDFS, how are you guys feeling about the health of the book? And then our annualized retail credit loss is kind of where you expected them to be right now. Then second, if you could just kind of touch on maybe any market dynamics that you're seeing that differ overseas. I know APAC was a bit softer. I think some of the other regions were pretty similar in North America. So any color there would be helpful. Thanks.

Yes, go ahead -- go ahead Jochen, sorry.

No, that's fine. Sorry, I'm starting from the back. So market dynamics, I mentioned Asia, obviously, the one outlier there in terms of retail decline significantly impacted by China. Asia was growing six quarters in a row, now it's the fourth quarter down. Obviously, not pleased with that, but that I can with certainty attribute to the overall difficult market environment, in particular in China and in some Southeast Asian markets. So I think that's the -- if you look at the retail data, that's the one region overall that has had a much tougher time, but also had seen significant growth well before that decline happened.

Okay. All right, Noah. And then on to the HDFS side of things. So from an overall HDFS health perspective, you've seen where we are from an overall allowance standpoint. You can compare that back to where we were at time of CECL, and you can see that we're pretty -- we think that we're pretty thoughtful and in a good position from an overall reserve standpoint and well-positioned on that front. As we think about what we're seeing on the delinquency and loss side of the equation, overall consumer delinquency is a little bit higher than where we would optimally like it to be, but we feel that the HDFS team is doing a great job of really controlling delinquency and then working with customers. And from an -- and then as you kind of look at how that translates through to a overall loss perspective, losses are broadly in line with sort of a seasonality curve that we would often see, particularly in sort of this credit environment. When we go off and compare to auto lenders and do some benchmarking there, we actually feel pretty good about the way that the HDFS team is performing, the way that the portfolio is performing. The other piece that we always make sure that we take a look at from an HDFS standpoint is how are things like losses and reserve moving relative to revenue. And so overall, again, we remain pleased with how the HDFS business in total is performing. And you see that from our guidance where we've affirmed or confirmed our guidance that we started the year with. So broadly in line with where we thought the year would unfold.

And I think, Noah, just to add on to what I said earlier, to answer your question about what are we seeing in various markets, I mentioned in my speech that there is no consistency across markets we have. If you take EMEA as a region, you have some markets that are particularly strong, such as Spain, Italy, Portugal, and you have some markets that are not doing so great, such as Germany and France. And so there's not -- and then in the U.S., there's also varying degrees. Some markets are up significantly, other markets are down. So there's no consistency overall where every market sort of performs equally, which is quite interesting to see that. And much of that, we believe, also has its roots [ph] in the economic development in some of those markets and states as well.

Very helpful. Thank you.

Our next question comes from Tristan Thomas-Martin from BMO Capital Markets. Please go ahead. Your line is open.

Good morning. I was wondering, can you provide a breakdown of how much of your channel inventory is model year '24s versus '23s? And then I was also kind of wondering what promotional leverage you have kind of for the rest of the year if you do need to provide a little juice to hit your inventory decline targets? Thanks.

So, as you have probably seen, we are not promoting our '23 model year with the exception of our 399 promotion, which is basically something we've had in market for quite some time. And so there are no more promotions and the reason for that is because there's minimal levels of inventories of '23s in the market that some dealers actually want to have, bringing customers into their dealership. But we stopped promoting the model '23 for that reason. We are pretty much the only company out there that does not promote '24s. I'm sure you've noticed that as well. We're not going to comment on what's going to happen in the second half. We're obviously watching things carefully, but at this point, there's no promotions active for model year '24.

Okay. And then if I could just kind of sneak one in there. The average age chart you posted, is that in line with where you want it to be? And kind of, if we look at a couple of years, how do you think that's going to trend? Thanks.

I think -- yes, as an average, I think that's quite healthy considering that, as we've always said, or I've always said, you kind of age into the brand, right? I mean, when I started riding at 16 or 18, I was dreaming of owning a Harley-Davidson, but I couldn't afford it. So it comes later in life, even if the profile in the U.S might be a little bit different and you come in a little bit earlier in the U.S. market. But the consistency, I think is fine. We're happy with that. Based on the data we have, that makes us even younger than some other brands in the market, established brands in the market. And the fact that the average income has gone up is also positive. That said, 35 and younger, that's 30% of our loan origination volume, that's considerable, 35 and younger. And 75% of our customers are under 54. So we -- that is not the issue from our perspective. You always want to trend younger, but you also have to recognize we're a premium motorcycle manufacturer with the highest MSRP in the market. And obviously, that has also an effect in terms of the phase affordability and what someone can afford at what life stage. And that's what automatically leads you to a higher average age, also considering that our bikes are big bikes, 601+CC, so this is not something you necessarily ride when you're 18, if you can afford it. So I think the consistency in itself and if I expanded that data beyond 10 years, it would actually, that curve would stay pretty flat even well beyond the 10-year horizon. I think it's an important information for the market that we thought we would share with you.

Got it. Thank you.

Our last question today will come from Fred Wightman from Wolfe Research. Please go ahead. Your line is open.

Hey, guys. Good morning. I'm wondering if the updated operating margin guidance, if that is really just reflecting the deleverage from a production and a fixed cost absorption perspective, or if you're actually earmarking or planning for some incremental dealer support costs. I know you've given some specific numbers earlier in the year for dealer support for non-currents, but I'm wondering if the plan is that the updated margins could include some incremental promo from here too.

Yes. Okay. So Fred, I'll take that one. And I think, it's a great question. Thank you for the question. As you go through and you look at the impact from an OI margin perspective, it is primarily due to the impacts of leverage. So as we think about where we are from an overall production perspective, as we talked about, we did make sure that we adjusted guidance for where we're going. We are also being extremely thoughtful in overall inventory levels that we are running. And so we're working hard to make sure that we're actually kind of moving through company inventory in a way that makes sense, thinking about where dealer inventory sits, ensuring that our dealers are well-positioned to take advantage of retail, but we want to make sure that we are very thoughtful in the levels of inventory they have in light of Fed base rates. And so as you kind of take that all the way back to sort of the direct answer to your question, it really is production volume, the impact from leverage that really drives our OI performance. Again, as you heard us touch on too, we actually feel very, very confident in our long-term OI margin and where we are going. And you saw our commitment to that from a long-term standpoint too.

Perfect. Thank you.

You’re welcome. Thank you.

There are no further questions at this time. This concludes today’s conference call. Thank you all for joining. You may now disconnect.