John Olin
Analyst · William Blair
Thank you, Keith, and good morning, everyone. I'll review the financial results starting on Slide 9. We'll start with the fourth quarter results. During the quarter, Harley-Davidson Motorcycles and Related Products revenue was up 20%, behind a 23.8% increase in shipment of Harley-Davidson motorcycles. Our financial performance included significantly improved gross margin as we lap last year's fourth quarter, which included Buell exit costs. In addition, restructuring spending was over $100 million lower in the fourth quarter of this year compared to last year. Despite the improved performance in the fourth quarter from the Motorcycles and Related Products segment and another very strong quarter from HDFS [Harley-Davidson Financial Services], we recorded a loss of $42.1 million for the quarter. The results were impacted by a onetime charge of $85 million and a repurchase of $297 million of high-interest debt that we issued in February of 2009. As compared to prior year, our fourth quarter income from continuing operations improved by $105.1 million. Moving on to retail sales on Slide 10. Worldwide retail sales of new Harley-Davidson motorcycles were down modestly in the fourth quarter. We were encouraged by the fact that the quarterly retail sales decline moderated from prior quarters. However, we remain cautious as we move into 2011, given the fragile global economic recovery, which is characterized by high unemployment, low consumer confidence and depressed home values. In the U.S., retail sales in the quarter were stronger than expected, down only 0.2%. For the full year, U.S. retail sales were down 11.7%, however, our full year market share strengthened by 1.6 percentage points to 54.9%. In the international markets, retail sales for the quarter were down 2.1%, which was in line with the full year decline of 1.9%. Fourth quarter retail sales in the Europe region were down 8.9% compared to last year. The year-over-year decline was partially driven by earlier availability of new model year motorcycles in Europe, which, in effect, pulled sales up into the third quarter and drove a retail sales increase of 11.4% in the third quarter. Through November, our market share in Europe increased 0.6 percentage points to 12.7%, which moved up into the second place in market share for the Europe region. Asia-Pacific region was up 3.4%, driven by incremental sales in our expansion markets including India. All other international region results are noted on the slide. For the full year, worldwide retail sales were down 8.5% compared to 2009. On Slide 11, you will see wholesale shipments of Harley-Davidson motorcycles in the quarter were within the expected range of 41,000 to 46,000 units. Shipments for the quarter were up significantly compared to last year when we slowed production during the fourth quarter. Sportster, as a percent of total shipments, was 18.3% in the quarter, 5.4 percentage points higher than last year's fourth quarter when we shut down Sportster production to right-size Sportster inventory in the dealer network. In 2010, international shipments were up as we continue to focus on growth in international markets. As a result of reduced full year shipments and stronger-than-expected fourth quarter retail sales, U.S. dealer networks' year-end inventory was down 11,800 units compared to last year, which you'll see on Slide 12. This is the lowest level of dealer inventory in many years. During the fourth quarter, retail inventory dipped below what we believe is an appropriate level, and we expect that a portion of dealer inventory will be replenished as we continue to aggressively manage supply in line with demand. The dealer network has also been collectively managing the businesses through the downturn. For example, many dealers have enhanced their revenue by increasing used bike sales. Used bike sales in the dealer network were up double digits through November. Despite dealer efforts to improve revenue and manage cost, the profitability has been impacted in the downturn. Still, we believe the U.S. dealer network in aggregate remains profitable. In the U.S., 36 dealer points closed in 2010. This contraction was expected and in line with our desire to modestly consolidate our U.S. dealer network in response to lower overall volume since the economic downturn took hold. On Slide 13, you will see revenue for the Motorcycles and Related Products segment was up significantly for the fourth quarter and down slightly for the full year compared to last year. During the quarter, average revenue for Harley-Davidson units sold increased $326 from the prior year as a result of favorable product mix, lower year-over-year sales incentives and foreign currency exchange. Turning to restructuring on Slide 14. For the last two years, we have been intensely focused on improving our cost structure and transforming the business to be stronger and more profitable in the future. During the fourth quarter, we incurred $18 million in restructuring expenses and $164 million for the full year, which was lower than anticipated. We have adjusted our projected restructuring cost to reflect the lead time [ph], defined timing in 2011 and reduced our total expected program cost due to favorability to date. We now expect cost in 2011 to be between $85 million and $95 million. But total expected costs associated with our restructuring had been reduced $10 million to $25 million, and we now expect to be at $495 million to $510 million. As of the end of the year, we realized $172 million in annual ongoing savings, which is more than anticipated for the year. We are very proud of the organization's focus on and execution of the highly critical restructuring initiatives. We continue to expect total ongoing annual savings of between $290 million and $310 million upon completion of restructuring activities. On Slide 15, you will see gross margin in the quarter was 29.6%, 9.3 percentage points above the same quarter last year. This was primarily driven by four things. First, the absence of Buell exit costs that were incurred in the fourth quarter of 2009. Second, a richer mix of products. Despite a higher percentage of Sportsters, the product mix overall was rich, driven by strong Touring and CVO sales and a high rate for the power pack and ABS options. Third, foreign currency exchange was favorable. And fourth, manufacturing was favorably impacted by strong productivity, incremental margin on higher volumes partially offset by temporary inefficiencies associated with the transition of non-core operations out of York. For the full year, gross margin was 34.2%, which was up nearly two percentage points compared to the prior year and exceeded our full year guidance range of 32.5% to 34%. We are pleased with the gross margin strength of the core business in 2010 despite motorcycle shipment declines of 5.6% from 2009. On Slide 16, operating margin as percent of revenue for the fourth quarter was negative 0.7% versus negative 29% in 2009. Operating margin was favorably impacted by increased gross margin and lower year-over-year restructuring costs. SG&A in the quarter was largely flat to 2009 and was adversely impacted by charges associated with the efforts to expand our presence and network of dealers in Brazil; the accruals for employee short-term incentive pay or STIP, which did not occur last year; and the continued execution of our growth strategy. Largely offsetting these costs was the fact that last year's fourth quarter was negatively impacted by approximately $19 million of warranty and recall charges that did not repeat in 2010. For the full year, SG&A increased $34 million from 2009, largely a result of the charges associated with Brazil, STIP and future investment and growth. Higher SG&A on a full year basis coupled with lower revenues resulted in an increase of SG&A as a percent of revenue from 19.9% to 21.2%. As we look forward, we will aggressively manage our expenses while continuing to prudently invest in our growth opportunities. And as we have previously stated, we expect the SG&A to decline as a percent of revenue between 2009 and 2014. Now moving on to our Financial Services segment on Slide 17. In the fourth quarter, HDFS posted a $43.5 million operating profit, an improvement of $51 million compared to last year. The key drivers of the fourth quarter 2010 results were net interest income, which was favorable by $48.7 million compared to last year as a result of the increase in on-balance sheet receivables and an improvement in the net interest spread as the costs to fund the HDFS increased, which included the impact of transferring higher interest rate debt from HDFS to H-D Inc. in 2009. Next, the provision for retail credit losses, which is associated with all on-balance sheet retail receivables, decreased by $12.7 million, primarily due to improved credit loss rates as the result of favorable retail receivable performance. Next, the impact of the provision for wholesale receivables was unfavorable by $5.5 million during the quarter compared to last year as we worked out of certain dealer credit situations. For the full year, however, the provision for wholesale credit losses were favorable by $7.9 million. And finally, operating expenses were up in the quarter and full year by approximately $7 million. On a full year basis, the operating expense increase was driven by the restoration of HDFS and short-term incentive compensation as there was none earned in 2009. On a full year basis, HDFS posted an operating profit of $182 million, an increase of $300 million compared to last year. And we're very pleased with the improvements in HDFS's business, which have benefited from lower cost of funds, significantly reduced credit loss rates and the fact that HDFS recorded $101 million of onetime items last year. Now, Larry will provide more detail on HDFS's operations. Larry?