Michael Delgatti
Analyst · BB&T Capital Markets
Thank you, Paul, and I'd be happy to give a furniture market overview. We feel very good about retailer response at market, both to our new product introductions and new marketing programs. Most retailers are optimistic about the year ahead. In fact, we heard no negatives about the current state of retail. We believe that our placements of new product and acceptance of new marketing programs have positioned us well for the important fall selling season later this year.
We also accomplished a key objective we had for this market, and that was to strengthen our offerings and competitiveness in good and better price point casegoods. Seeking to expand upon our success in the last few years in the premium or best price points with collections such as Sanctuary, Mélange and Rhapsody, we entered the market with several introductions in the good, better price range. We also introduced a Vietnam warehouse program to enable retailers to order mixed containers of good- and better-priced products that will allow us to offer more competitive prices in this segment of the marketplace. The warehouse program was well received, and we have 2 major collections in the upper-medium price points that were very well placed: a 50-piece Tynecastle collection and the 35-piece Sunset Point collection.
Even as we were strengthening this area of our business, we, again, hit a very strong market in the best price point category with the introduction of the 60-piece Chatelet collection.
Now I'd like to discuss the performance of our upholstery companies. Collectively, our upholstery segment nearly doubled operating profitability in fiscal 2014 and posted 1.4% and 7.4% net sales increases for the fiscal fourth quarter and the fiscal year, respectively, compared to the prior year periods. To arrive at the overall positive results, Bradington-Young and Sam Moore are excelling on opposite ends of the spectrum. Sam Moore accounted for most of the sales increase, outpacing industry growth with 18% higher sales for this year on top of a solid 9% increase last year. However, Sam Moore was not profitable during the fiscal year. Bradington-Young's domestic and import divisions collectively were fairly flat in sales growth but reported operating income for 16 consecutive months, demonstrating sustainable profitability after several unprofitable years. We were pleased to grow upholstery and improve profitability in total for the year.
At Sam Moore, we are making great strides in reducing our lead times for shipments to our retail customers and in bolstering our capacity through hiring and training of people, investments in technology and implementation of lean manufacturing. All these efforts are starting to come together, and we are finally at the point that our capacity is exceeding our order rate, which is what we have been aiming for. As a result, we were able to reduce our shipment lead times from 10 to 8 weeks in mid February, and should improve from 8 to 6 weeks by mid May. By early summer, we expect to reduce lead times further to 4 to 5 weeks, which has been our goal and is what our customers expect from us. As we have increased our capacity and trained our employees, they're becoming more productive, requiring less overtime. As capacity ramps up and we become more productive, our manufacturing costs are going down. It remains our goal to return Sam Moore to operating profitability fiscal year 2015 as we appear to be well on our way.
At Bradington-Young's domestic operations, sales were up slightly more than 3% for the year. Because the overall leather furniture industry did not perform as well, we believe this indicates we're gaining market share. We continue successful expansion of Bradington-Young's comfort at home in-store retail display program and at furniture market last fall, successfully launched a new initiative called "so you," which is highly customizable special order program. The challenge of Bradington-Young remains leather raw material cost increases. Because these increases are purely a function of demand for leather outpacing supply worldwide, there's no end in sight. The rising costs present cost challenges for us, and we are forced to pass along the increases to our retailers. But the good news in all of this is that leather furniture is being positioned firmly as a luxury product and the promotional players are moving away to less-expensive alternate products and materials.
Regarding our Seven Seas imported leather division, we announced to our sales representatives at market that we are rebranding that division as Hooker Upholstery. We believe this name has more relevance and want to leverage the respect the Hooker brand enjoys in the furniture industry. Hooker is an established brand with the consumer with 90 years of history. Over the next few months, we will move to change our overall marketing materials and websites to the Hooker Upholstery name. While the first half of the year, Hooker Upholstery was challenging with weaker orders, we came on strong in the second half to finish the year with orders up 6.8% for the year. With shipments lagging orders, we ended up flat in sales for the year. The positive momentum in orders has continued during the current year, and we also had a strong market for Hooker Upholstery. Our strategy continues to be to differentiate ourselves through design, quality, leather selection and seating comfort.
On the operations side of our business, this was an important year of progress for the upholstery divisions in implementing Phase 2 of our company-wide Microsoft Dynamics AX Enterprise Resource Planning software. During this phase, we are adding manufacturing management and product configurations capabilities for our domestic upholstery operations. Associates at Bradington-Young and Sam Moore, in collaboration with casegoods employees, worked intently over the last 15 months so that we can implement the core systems in the upholstery divisions later this year.
Now I'd like to call on Paul Huckfeldt to discuss factors that drove our sales and earnings performance for the year.