Michael W. Delgatti
Analyst · quarters. Are the orders pacing at that same level
Thank you, Paul, and good morning. Our upholstery companies are also building on the accomplishments of last year and steadily advancing in our journey towards sustainable profitability. We were gratified to have achieved, as of April 2013, the ninth consecutive month of operating profitability at Bradington-Young's domestic operations and to have enjoyed the best furniture market for written business at Bradington-Young since 2006 as Paul mentioned. While last quarter, we had a small operating loss at Sam Moore, this quarter, we can report profitability at Sam Moore, along with a 14% sales increase. I'll begin with Bradington-Young, as we look at our 3 upholstery units, Bradington-Young domestic leather upholstery, Seven Seas imported leather upholstery and Sam Moore custom upholstery one at a time. We're gratified with the good increase in shipments and orders at Bradington-Young, which was driven by improving business conditions at retail and the continued success of Comfort@Home leather retail display program. The approximately 135 dealers participating in that program had a growth pace of 25% last year, significantly outperforming the balance of our dealer base. Our concern for Bradington-Young is the rising cost of raw materials, particularly leather, and the potential this has to impact sales. We plan to implement a price increase effective this month. The rising costs are even more of a challenge for Seven Seas seating since it is positioned as a more affordable, moderately priced leather line in a much more price-sensitive niche. To some extent, these price increases have eroded our value proposition at Seven Seas. In one respect, that has helped our domestic leather business because the more narrow the gap in price between the 2 lines, the more likely retailers are to buy domestic because of these special order capabilities. Our orders were down 2.5% this quarter for Seven Seas and sales were up modestly. We attribute part of that order decrease to a lower appetite among retailers for our large container direct orders, rather they are leaning more at our inventory investments. At Sam Moore, we continue our brisk pace of growth with shipments up 14% and orders up nearly 20% for the quarter. The sustained growth at Sam Moore has really been consumer-driven. We have experienced a high level of consumer acceptance at retail as we have freshened the product line and expanded from a chair-only resource to a full-line upholstery resource offering sectionals, reclining chairs and sofas in addition to chairs. We have picked up additional floor space on current retail floors and expanded our distribution as we have opened up numerous new accounts in the last few years. Our challenge at Sam Moore continues to be the ramp-up of production capacity and improving manufacturing productivity. We are making some progress in improving service levels and fulfillment times to our customers, but it will be several months before we show significant improvement. Last quarter, we mentioned the fact that we were on the process of training 22 new manufacturing employees. We are still hiring. In fact, we have just hired 7 new upholsterers. Under the direction of our new Vice President of Manufacturing for Hooker Upholstery, Michael White, we are making some changes in our manufacturing processes to increase productivity and reduce manufacturing cycle time and, in turn, improve service and fulfillment times to our customers. Our order rate continues to outpace our manufacturing ramp-up even though we have increased capacity. We do expect that our capacity and order rates will be better aligned in the coming months and that we will be well positioned to service our demand this fall when we hit this historically strongest furniture selling season of the year. Our goal is to achieve a standard of 4 to 5 weeks of fulfillment time for shipments. Overall, across all 3 upholstery units, we believe we are well positioned for the fall selling season in terms of retail placements and are optimistic that this will be a better fall than we have experienced in some time due to the strength of the turnaround at retail driven by consumer confidence. At this time, I want to call on Alan Cole, our President, to give us an update on our 2 new business initiatives, H Contract and Homeware.