Chris Nassetta
Analyst · Goldman Sachs
Yes. Well, I mean, I talked about it, I think, in our last call, Stephen. Thank you for the question. I mean, what, it all starts for us to make the model work and if we're to continue to be organic growth and capital-light and infinite yields and 100% margin, all those fun things that we like, it all starts with doing a great job for customers but also doing a great job for owners and driving returns for owners. What owners are looking at is share. And so I think what's been happening over the last, honestly, over the last 12 years but increasingly over the last 2 or 3, and I talked about it on the last couple of calls, is we have been building the network effect that we've had for quite some time in the United States and the other mega regions around the world. And even as we are not nearly as distributed there, we've been investing in our commercial infrastructure and our loyalty and other things sort out ahead of the curve, and it's really starting to hit pay dirt. So last year was the first time in history we grew market share everywhere in the world, including the U.S. But for the first time, the other regions actually were eager to frankly eclipse our market share, which is hard to do. But it is, I think, testimonial to the fact that the network effect is starting to work there. And so I think that is in the first quarter was a carry on to that. And I suspect if we do our job, you'll see the same thing this year, which is all of the regions will be, so the international regions will be equal to or greater in market share, and all of them will show growth. That's a fabulous leading indicator to what should happen with the network effect because that attracts more capital. Owners know that. It's a small network of folks. And in the end, when they're signing up in 2030, in many cases, longer deals, it's really about having the confidence that you're going to be around. We've been around 100 years. We'll be around another 100 years. So you're not going to disappear, and that you're going to be able to drive premium performance because they're investing billions of dollars in the bricks and mortar. And so I think as we think about our obsession with market share, which we have for good reason and the trajectory on that, I think it makes us feel really good. I think it's why you see the pipeline growing, rooms under construction going in NUG. I feel, as I said in my prepared comments, quite good about the next several years just given what's in production, what's under construction around the world and our ability to continue to do a component of our NUG through conversions.