Sure, Mike. Erik. I think this is probably, again, similar to my comment to Adam, it's probably an and, which is there's no question that interest in the space very high among the retail investor. And they're starting with an exposure that in most cases is basically zero. So you have a tremendously large pool of capital, both in the U.S. and outside the U.S. that is either dramatically underexposed to this asset class or not exposed at all. And so if you see that trend more mirroring, if not exceeding, what the institutional investor is doing, then you're going to see allocation levels for the retail investor well into double digits. We're nowhere near that today. Again, most investors today are single digits and low single digits. So the sheer amount of capital that is present and available is massive. So you're talking about a huge market. We also don't see this as a one winner. I think if we sort of compare it to, again, the public equity world, today, you have a large group of very large, very successful asset managers controlling billions, if not trillions, of dollars of capital. It's not a single firm or a single winner. And so, we think that that's what this is going to look like over time for this asset class as well. So, huge addressable market, massively underpenetrated, room for lots of successful product offerings. And so the way you stand out, we think, is great results, unique product offerings and great customer service. And we think one of the reasons why we're having the success that we're having with great flows and kind of getting onto these various channels which, again, everyone is not doing, is because we're doing well across all three of those things. And we will look to continue to make sure that that's the experience that the investors have and that we're finding ways to stand out, continue to invest in our brand, we think these various technology partners are again, additive and unique to what others are doing. And that's how we sort of see this playing out over time.