Michelle Gloeckler
Analyst
It would be my pleasure. And thank you for the question. And also, thank you for your understanding on the reengineering of the chips. That’s a very important point. I’m going to try to put things in some sequential buckets for you. Because I do think there is an order when you talk about the cost savings, both operational excellence, which is tied to SKU rationalization. So we mentioned that we were able to rationalize 20,000 SKUs across 18 brands that will bring efficiencies not only in operations, but in our distribution centers. And also consumer facing, that’s less things to scroll through on the website. So to me that is fundamental to get those consumer facing operations facing distribution center facing things in order. And we did the SKU rationalization with an eye toward what items were duplicate, what has substitutability? And what things are just costing us more to hold an inventory than as needed? So there was a good diligence done there. Under the operations thing, I think that, one of the things that our Chief Operating Officer is doing is going site-to-site not only here in Bowling Green, where we manufacture but we have several manufacturing sites. And we’re getting feedback from the team they’re what things are readily available for improvement. And what we’re finding is continuous refinement, continuous improvement, will build our efficiencies there, as well as cost reductions. You mentioned mergers and acquisitions. And yes, we have had a lot of them over the past several years. And we’re still working through those to find and realize synergies. Most of them are on our ERP systems, most of them are in our distribution centers. And most of them have centralized back office, things like payroll, but there are other unique things to each business, that we are focused on listening to the folks that are running those brands and businesses and making sure that we’re optimizing them both from a marketing standpoint, and a manufacturing. So that brings me to innovation, which you gave us credit for being one of the things that sets us apart. And when we look at our product, vitality charts. That’s absolutely true. We have improved our innovation process, and gave some real clarity to the team that works on that both the engineering team, as well as the financial team that up, that judges the size of market, the whitespace. And where we can make and manufacture things that our enthusiast will enjoy. So really, long answer there, but I covered a lot of areas and how we’re thinking about prioritizing, and it’s kind of like cleaning up the shop, and then just cranking out the product innovation. And it’s there is a sequence to it. So thank you.