Stephan Gratziani
Analyst · Mizuho Securities. Your line is open.
Yes. John, there's probably a couple of different things. Good to talk to you, by the way. I think if you take the overall base of people that come in, and let's just take the Nutrition Clubs in the United States just as an example because I talked about that. When people come in, they come in for a specific model, right? So they come in, someone says, "Look, open up your own Nutrition Club. Here's what you're going to do. You need to have this as your menu. This is how you set up your club. This is what you're going to be doing." And they had -- they might have come from any background. They might have had 0 business background, 0 marketing background. They just come in. Maybe they were doing -- maybe they were a housewife. Maybe they were a college student, but didn't have the experience of running a business. And so people get into a very specific model. They learn specific skills. But as you know, the market changes, right? So there's different aspects that start to be aspects that potentially. For example, they're using social media and they post and the algorithms actually are working quite well. And what happens is the algorithm changes. But they're not social media experts so they don't know how to deal with the advertising or social media marketing. So the skills that are needed as you progress in a business and as new models come, what ends up happening is that people have gaps. And so really having the DMO training specific and allowing them just for example, to bring in the WeDo as a Nutrition Club owner, they're not used to offering these different services. So there is a level of that. So the training, I would say overall, it does change over time. There is a need for it, but there's also, from an industry standpoint. So for example, you've been to Events Extravaganza. It brings a certain value. There's the bigger picture. There's recognition. People have an understanding of product training and things like that, but it's not specific to the skills that they're going to need to run their clubs, for example. So really, what we are doing is identifying gaps in the training. And on the DMO side, that's one of it, but also why we're so excited about Eric Worre is because it really is about the leadership training. Someone that starts as a distributor, simply getting their customers to building a team, managing a team, innovating through their different models, working with different people at different levels. So it's the gaps that we are trying to close right now, and it's just part of, I think, just the natural progression of business in the world that we live in today.