Desmond J. Walsh - Herbalife Ltd.
Analyst
Yeah, Hi, Michael. This is Des. So listen. obviously we spent a lot of time recently on China and very much focused on it, and what we've identified is two key areas. First of all, what we saw during the year is that a key group of our leaders there transitioned their business away from the club model and onto social media, what that drove was substantial increase in the short-term, in terms of social media's ability to embrace a large group of customers. But what we thought as we went through the year is that the stickiness of those customers that was minimal compared to what we would experience in the clubs. But as you know, our distributor leaders tend to follow success, and so when you have one group achieving significant success, others tend to follow that. But now, when we look into the numbers and we've actually analyzed the numbers along with our key leaders in the market, they've clearly recognized the falsity of that, and so that group is now switching back to what we've seen be effective in other markets, which is using social media as a tool to supplement rather than to replace activity in the club. The second situation is that we've seen the migration away from smaller clubs to larger clubs. And again in the short-term that seems like a good idea, right, because you actually have lower operating costs, you've got distributor, service providers working together, but as we know this is a neighborhood business and so people want to attend clubs in their neighborhood, and so what we saw is that initially these clubs very successful, but then we saw the actual customer counts drop off in those clubs. So, again when we compare those regions of the country where the clubs have remained following the traditional model of large number of clubs, the neighborhood clubs and compare that to the areas where they moved away from that model, the distinction is clear. So again, same philosophy work the distributor leader show them that by returning to what has worked in the past, it will work in the future, we now see our leaders focused on reverting to what has been successful in the past.