Michael Johnson
Management
Well, it's Michael, Simeon. Yes. We have had distributors, actually the AYSO program that we did, it is something that we have had on our mind for a while. But our distributor actually beat us to the punch on this with -- in Florida we had a distributor down there who sponsored the local AYSO program and he sponsored it in a large way and we watched and saw what he did down there and if he can become the blueprint for distributors throughout the United States and throughout the world to get involved with other teams, not only soccer but other sports teams and get them to sponsor with Herbalife and get it on the jerseys, it's a relatively small investment. They can buy the uniforms; they can take the product, we'll give you tents to set up. We're working with local management; everywhere we've got tents, banners, sampling size. In Philippines, the Subic Bay triathlon was sponsored by a distributor down there. We have distributors going here, which is a huge deal, so you've got a ton of leads down there. We just came of the promotions of the tour of California where distributors managed all of the goods there, the distributors who were at the closing event in Pasadena in pouring rain, on Sunday walked away with somewhere around 1500 leads out of that event, that is a significant day for them for two to three hours worth of work to have 1500 leads and generate customers, retail customers, potential new distributors. So these are the kind of things that are taking place. We have -- there are too many to mention here. There was a bicycle racing team meet sponsored by one our distributors there. There are local sports teams, throughout Europe, we have triathletes who were sponsored not only by the company but by individuals. We have a gentleman who is going to climb Mount Kilimanjaro, who has got cerebral palsy, who is being sponsored by a distributor and taking our products and will be climbing Kilimanjaro at the end of the summer. These are branding, creating great awareness, working with distributors on a local basis and having distributors actually activated. And as soon as the stories get out, of why these meetings as so good and I am sorry to be so long winded here, but these meetings are so good. As distributors come they are proud of this, they share their photographs, they share their results and that entices and enlightens another distributors mind to say, hey I can do this too. So that’s where the success starts to build.