High Tide Inc. (HITI) Q1 2026 Earnings Report, Transcript and Summary

Good morning. My name is Ina, and I will be your conference operator today. At this time, I would like to welcome everyone to the High Tide First Fiscal Quarter 2026 Unaudited Financial and Operational Results Conference Call. [Operator Instructions] Mr. Brownlee, you may begin your conference.

Thank you, operator. Good morning, everyone, and welcome to High Tide Inc.'s quarterly earnings call. Joining me on the call today are Mr. Raj Grover, President and Chief Executive Officer; and Mr. Mayank Mahajan, Chief Financial Officer. On March 17, 2026, the company released financial and operational results for the fiscal quarter that ended January 31, 2026. Before we begin, please let me remind you that during the course of this conference call, High Tide's management may make statements, including with respect to management's expectations or estimates of future performance. All such statements other than statements of historical facts constitute forward-looking information or forward-looking statements within the meaning of the applicable securities laws and are based on assumptions, expectations, estimates and projections as of the date hereof. Specific forward-looking statements include, without limitation, all disclosures regarding future results of operations, economic conditions and anticipated courses of action. For more information on the company's risks and uncertainties related to forward-looking statements, please refer to the company's press release dated March 17, 2026, our latest annual information form and our latest management discussion and analysis, each filed with securities regulatory authorities at sedarplus.ca or on EDGAR at www.sec.gov/edgar or on the company's website at www.hightideinc.com and which are hereby incorporated by reference herein. Although these forward-looking statements reflect management's current beliefs and reasonable assumptions based on the currently available information to management as of the date hereof, we cannot be certain that the actual results will be consistent with the forward-looking statements in the future. There can be no assurance that actual outcomes will not differ materially from these results. Accordingly, we caution you not to place undue reliance upon such forward-looking results. For any reconciliation of non-IFRS measures discussed, please consult our latest management discussion and analysis filed on SEDAR+ and EDGAR. It is now my pleasure to introduce Mr. Raj Grover, President and Chief Executive Officer of High Tide. Thank you, Mr. Grover. You may begin.

Thank you, Carter, and good morning, everyone. Welcome to High Tide Inc.'s financial results conference call for the first fiscal quarter that ended January 31, 2026. I'll begin with some high-level comments about the quarter and our strategy before Mayank dives deeper into the financials. Fiscal 2026 is off to a great start, and I'm excited for what still lies ahead. Revenue for the quarter was $178.3 million, up 25% year-over-year, growing at its fastest pace in 10 quarters and up 9% sequentially. One quarter into the year, and we are at a revenue run rate exceeding $700 million. Also at $11.5 million, adjusted EBITDA was up 62% year-over-year, marking the fastest pace of growth in 2 years. Our domestic core bricks-and-mortar segment continues to outperform its peers with rising margins, which have now increased sequentially for 5 straight quarters and hitting 28%. At the same time, our newer international business is now picking up steam and reaching new highs since we acquired a majority interest in it. Let's recap how Germany is going. The Remexian transaction closed on September 2, 2025. Revenue for the 2 months it contributed to Q4 results was just under $10 million, averaging $5 million a month. In Q1, Remexian's revenue was $25 million, averaging over $8 million a month. In February alone, Remexian sold 2.6 tonnes of medical cannabis and generated $12 million of revenue, which was a record since we acquired a majority stake in the company. Additionally, preliminary gross margins improved to 20% in February, while we caution that any 1 month's performance may not be consistently repeatable, it nevertheless gives us a strong degree of confidence that looking ahead, Remexian should be able to deliver results far ahead of the metrics used during the valuation period for the transaction. What gives me extra comfort is that February strength was even before we start seeing the results of our strategy fully coming together. As mentioned on our last conference call, we have already begun sourcing tonnes of biomass from Canada at best-in-class terms, which are significantly better than what Remexian was procuring on its own or through brokers. Given import permit delays, this biomass probably won't start reaching Germany for about a month. And after that is when we anticipate a sustained improvement in profitability at Remexian. So I'm glad to say that it's all coming together. Of course, growing the Remexian business, especially with meaningful inventory still stalled in Portugal and deposits for new biomass from Canada, which will go direct, requires working capital investments. Despite a modest drag in Q1 from Remexian, I'm very proud to report that High Tide generated free cash flow on a consolidated basis. Q1 free cash flow was $2.9 million, marking a huge reversal from negative $1.9 million in Q1 last year and more than double the $1.3 million generated in Q4. We like to look at free cash flow generation over a longer term to get a better sense of the trend. To that point, despite constantly opening new stores, which act as a drag initially, including 7 in Q1 alone, we have now generated $16.8 million of free cash flow on a trailing basis, which is the highest level in the past 5 quarters. The engine of this free cash flow has been our core Canadian bricks-and-mortar business, Canna Cabana, which backed by our innovative discount club model continues to expand. We are now at 2.58 million Cabana Club members across Canada, up 47% year-over-year, marking the fastest growth rate in 10 quarters. ELITE is growing even faster, up 100% year-over-year and reaching 162,000 members. These numbers give us confidence that we will reach our long-term goals of 3 million members in Canada with over 1 million being ELITE. Our loyalty-based discount club is the largest in all of cannabis and truly the envy of the industry. It features everyday discounts for members as well as unique promotions such as our $100,000 420 giveaway, which was launched 2 weeks ago. Our store's financial performance continued to be very strong. Bricks-and-mortar revenue was $150 million in Q1, a $600 million annual run rate. Backed by higher-margin initiatives gaining steam, the segment generated its fifth straight quarter of sequential gains in gross margin, reaching 28% in Q1, which was the highest level in over 3 years. The segment's adjusted EBITDA margin maintained its high at 9% in the quarter. Our retail KPIs remain very impressive. Despite the extremely harsh weather, particularly in Ontario in January, we were able to still post positive same-store sales increases during the quarter on a year-over-year basis. Chaining our monthly same-store sales increases since launching our innovative discount club model in October of 2021, Canna Cabana was up 149% to December 2025. In contrast, the increase in total sales in the 5 provinces where we operate has mirrored the increase in the number of stores, implying that the average operator has had flat sales during this period. Our market share within the 5 provinces where we operate was 12% during November and December, which was up from 11% a year ago and 10% 2 years ago. Excluding stores opened for less than 6 months, which are still ramping up, our annualized revenue per square foot in Q1 was $1,728, once again above many leading blue-chip retailers. In December, the average Canna Cabana store was on an annual revenue run rate of $2.5 million, which was 1.9x our peer average at $1.3 million. In Ontario, the largest province and focused for future growth, our outperformance was even more pronounced. Excluding stores opened less than 6 months, which are still ramping up, our average Ontario store was on a $2.9 million annual run rate, which was 2.6x our peers at $1.1 million. For the 12 months ended December 2025, total industry sales in the 5 provinces where we operate were up 3% year-over-year. In contrast, total Canna Cabana sales were up 14% during this period. We've added 27 stores in the past 12 months, almost all organically. The key factors of our selection criteria is location and lease terms as these are key pillars of sustained superior financial performance, and these decisions are set for years once they are made. We are happy with how our new stores are performing, but the ramp is naturally slower due to increased competition and a broader slowdown in industry growth rates. Despite the drag from new stores, it is very heartening to see the increases in gross profit and EBITDA in this segment. We are confident that these newer stores will gain traction and add to our financial profile in the quarters ahead. Regarding the outlook, we reiterate our target to add 20 to 30 stores in Canada during this calendar year. consistent with what we have achieved over the past 2 years. We expect this to be done mostly organically. We continue to look for supplemental M&A opportunities, which can add shareholder value. We remain -- we maintain our target to exceed 350 stores across the country with new locations being additive to the total addressable market of consumers we can sign up to our loyalty programs. As we scale up, the contribution from our higher-margin white label products will become more meaningful. Over the long term, we plan to reach approximately 20% of our sales coming from our white label products versus 1.6% currently. As always, these will continue to be made only by quality licensed producers and largely represent differentiated products like our strong performing Queen of Bud brand. Turning to our U.S. CBD e-commerce business. We are pleased to report that we are one of the founders of National Compassionate Care Council, an industry group aiming to shape U.S. federal cannabis policy following rescheduling efforts. It focuses on integrating cannabinoid therapies into mainstream medicine through research, education and patient-focused advocacy. We believe this could be a meaningful opportunity for Nuleaf and FAB CBD, especially given that the U.S. is poised to launch CBD pilot projects through Medicare. While we are bullish on this opportunity, we don't feel that the market has ascribed any value to it, and we note that Frederico Gomes at ATB Comark published a report on the potential that this change could have on our business. While we are waiting for the regulations to be unveiled, there are already early signs that our e-commerce segment as a whole has stabilized and is even ticking higher. Generating its first sequential increase in 2 years in Q1 with gains in both the CBD and accessories businesses, the segment's drag on consolidated adjusted EBITDA was also the smallest in 4 quarters. So there are reasons for optimism both in terms of the current trajectory of our e-commerce businesses and the potential to turbocharge our CBD businesses in particular. That said, we have several options regarding future steps, including ongoing conversations to explore potential transactions. As always, we will look to what surfaces the most value for our shareholders. At the same time, we continue to evaluate opportunities to take our Canna Cabana brand into the U.S. through licensing agreements. While we are in conversations with operators of different sizes, this will take time, and we're being thoughtful regarding possible structure and partner. Coming back to Remexian, we entered into this transaction for the long term. We are only just getting started on the synergies and while still present today, the issue of getting product out of Portugal will only alleviate from here going forward, which should boost margins versus what we reported in the past 2 quarters. Again, we note that a similarly sized German importer and distributor recently entered into an acquisition by a public company at a valuation significantly higher than our transaction with Remexian. And a reminder that as the pricing for the put and call options with Remexian's minority shareholders are set at 3.6x to 4x, depending on the timing of the exercise, the future accretion for the remainder of the company is already locked in for High Tide shareholders. Remexian continues to gain prominence within the German medical cannabis market. Despite the volume of biomass in Portugal still waiting to be released, Remexian was able to significantly increase its market share of German imports from 6.5% for the 3 months ended September 2025 to 10.3% for the 3 months ended December 2025. As alluded to previously, total shipments since then have accelerated with the average monthly shipments for January and February up 25% versus the 3 months ended December. And this is before we start to see the benefits of the tonnage procured in Canada starting to arrive and enhance the segment's financial results. While there could be some headwinds in Germany, particularly regarding a new law governing the details surrounding medical cannabis access, we are encouraged by the ongoing debate in the German parliament and are hopeful that the ultimate changes are likely to be more benign than what had been feared last year. Meanwhile, Remexian continues to gain momentum. We are already a leader in Germany, and as our strategy is starting to yield results there, we are looking to expand our ecosystem into other international markets. In particular, we are already meeting with key players in the U.K. with the aim of entering into a transaction in that country within the next 12 months. Another highlight of our quarterly results I would like to touch on was our strong cost controls. In particular, general and administration expenses represented just 4.1% of revenue, marking a 6-quarter low. In conclusion, we are on the right track with many milestones achieved and many more ahead. We have now generated $42.6 million in adjusted EBITDA over the past 12 months, making us as profitable as we've ever been with expectations that all 3 of our segments will post gains in the quarters ahead. High Tide's future looks bright, and it's worldwide. Thank you to our global team for making it all happen and for where we will go in the quarters ahead. On that front, I'm pleased to highlight that earlier this month, Kathleen Skerrett and Menashe Kastenbaum joined our Board of Directors. We also created 2 new advisory positions with David Wallach and Filip Ernest to provide strategic guidance to management on matters, including real estate, business development, artificial intelligence, e-commerce technology and community and stakeholder engagement. Welcome to our High Tide family. I look forward to working with you all and achieving even greater heights ahead. With that, I'll turn it over to Mayank for his comments and a deeper dive into the numbers.

Thank you, Raj, and hello, everyone. Q1 was another great quarter for High Tide. We expanded the network in Canada, saw large improvements internationally, realized record revenue, all while generating increasing level of free cash flow. Let's take a deeper dive into the numbers. Revenue for Q1 was once again a new and all-time high at $178.3 million, up 25% year-over-year, the fastest pace of growth in 10 quarters and up 9% sequentially. Consolidated gross margins were 25% in Q1, consistent with Q4 last year and just below 26% sequentially. While our medical cannabis distribution generated a lower gross margin this quarter than its usual historical performance given supply chain delays in Portugal, as Raj mentioned, we anticipate improving gross margins in this segment looking ahead as fresh biomass from Canada purchased at best-in-class terms starts arriving in Germany. Most importantly, we were able to post sequential gains in our core brick-and-mortar segment for the fifth straight quarter to 28%, the highest level in over 3 years. Turning to expenses. Salaries and wages represented 11.8% of revenue in Q1, marking a meaningful improvement versus 12.3% a year ago and compared to 11.5% sequentially, which was a tough comparative as it marked our lowest level in 9 quarters. General and administrative expenses represented 4.1% of revenue in Q1. This quarter was a continuation of this downward trend comparing to 4.6% a year ago and 4.3% sequentially. It is great to see the demonstrated impact of operating leverage as we scale up our revenue. Adjusted EBITDA was $11.5 million for the quarter. This was an outstanding 62% year-over-year. The star of the show here once again was our core brick-and-mortar segment, which posted a 58% increase year-over-year, representing the fastest growth rate in 7 quarters. The segment's adjusted EBITDA margins were 9% in Q1, which was consistent with Q4's high and materially above the 6% generated in Q1 last year. High Tide generated $2.9 million of free cash flow in Q1, marking a very pleasant reversal from the $1.9 million investment in Q1 last year and more than double the $1.3 million generated in Q4. Over the past 12 months, we generated $16.8 million of free cash flow, representing the highest level in 5 quarters. We continue to have a strong balance sheet. As of today, at the High Tide level, total debt stands at $64.5 million. We had $46.4 million in cash and restricted cash at the end of the quarter, and we are well positioned with no near-term maturities. In closing, Q1 was another great quarter for High Tide. We have a retail platform in Canada that is second to none with millions of loyal customers that are backbone of the company. In particular, our 162,000 ELITE members are growing 100% year-over-year and generate even higher sales than base members. Our newly consolidated international business is showing great momentum, which has carried into our second fiscal quarter with February sales at $12 million. And as Raj mentioned, this is even before we start seeing the tangible impact of our procurement expertise. This gives us the confidence to now look at other jurisdictions where we can take our ecosystem and carve out yet another leadership position. Thanks to our amazing team without whom none of this would be possible. With that, I will now turn the call over to the operator to open the line for the question-and-answer session. Thank you.

[Operator Instructions] And your first question comes from the line of Luke Hannan from Canaccord Genuity.

First, I wanted to start with the same-store sales performance that you had in Canada during the quarter. You mentioned you did still deliver growth year-on-year despite the impact of the winter storms. But can you just delineate for us what exactly was the impact of the winter storms, either from a -- on a same-store sales basis or whatever other basis you're comfortable sharing? And then also just give us an indication of where that metric is trending quarter-to-date as well.

Thank you for your question. So yes, same-store sales were definitely impacted mostly in the last 10 days of Germany -- sorry, the last 10 days of January. And it also extended a little bit into February. But that was a once-in-a-lifetime event in Ontario. Things were closed. I believe you're from Ontario, so you would know, Luke, how serious that was. But barring that, the reality is that things are definitely slowing down a little bit in Canada. And when the market is doing that, all you can do is outperform the market. As an illustration, Luke, let's look at the 3 months ended December 2025. The last month, we have Statistics Canada data available. And let's exclude BC, given I'm sure you remember the strike impact there. It was a once-in-a-lifetime kind of event there as well. So total industry sales, including the impact of opening new stores, were down across those 4 provinces for the 3 months ended December. This was the first time since legalization that total sales over a 3-month period were negative year-over-year. And it wasn't just due to marginal players. We actually saw a public company report negative same-store sales year-over-year during those 3 months as well. So like I said, we can only outperform the industry. In contrast, our same-store sales were up 2% during those months. And then again, our same-store sales in January were up as well, but only by a little. So the macro consumer outlook is obviously a big driver, and all we can do is continue to outperform. And given the strength of our model, our Tier 1 real estate selection, our team's superior execution, we believe that we will continue to outperform the market. Like I said, we posted positive same-store sales increases in January as well. But the silver lining here, Luke, is as the growth slows in addition to outperforming the market in general, this is going to put even more pressure on those marginal players that we've been talking about, which are going to be becoming even more incentivized to exit the market. And when they close, those sales have to go somewhere, and we believe they will disproportionately go to us.

Very helpful. And then for my follow-up here, and then I'll pass the line. You talked about wanting to get into the U.K. market in the next 12 months. Can you just give us an idea of what exactly you're looking for, maybe how you intend to fund a deal there? Expect to structurally similar to structure it similar to Remexian? And then on that note as well, what are you seeing as far as the multiples and the kind of assets that are available?

Yes. Sure, Luke. So look, given that we're already a leader in Germany and starting -- and our strategy is starting to yield results there, we're looking to expand our ecosystem, obviously, into other international markets. This is something that I've been talking about that Germany is just a start. It's a step into other European markets as well. And U.K. is a very exciting market, Luke. It's been growing at 100% year-over-year. That's what it did last year. That's what it's projected to do this year between 60% to 100%. So that's very, very exciting for us. So what we're doing right now is we are meeting all key players in the U.K. I've probably spoken to 5 groups already and another 5 or 7 are on my list to speak with. This is ongoing. We are in no rush to enter that market. So it's not like we're cash trapped and we need to do something tomorrow in the U.K. market. But we are very well -- we're definitely prospecting the key players there because it's going to become a very important market for High Tide. It's definitely one of those markets where Canadian cannabis is making huge waves. It's close to that same 50% benchmark that we've been talking about in Germany. So down the road, we have an aim of entering into a transaction in that country within the next 12 months.

And your next question comes from the line of Neal Gilmer from Haywood Securities.

Yes, I'm in Ontario, too. It's been a brutal one here, but I won't get into that. I wanted to talk about Germany. You commented on the February sales of $12 million and a gross margin of 20%. I guess a 2-part question here. Number one, if I take the $12 million and times it by 3, obviously, I get $36 million, which seems like significant growth over '25. I don't want to get over my skis or sort of what sort of message you want to sort of send to investors? Was there anything unique about February? Or should we be sort of thinking of that sort of run rate going forward? And number two, the 20% gross margin that you disclosed, are you comfortable providing a range of where you think the gross margin could be once you get these Canadian sales into the German market?

Thank you so much for your question. So I'm definitely excited about what's happening at Remexian. So like I said in my prepared remarks, Neal, Q4 average revenue per month was $5 million through Remexian sales. Q1 average revenue was $8 million, and February revenue alone was $12 million, the highest since we acquired a majority stake. So look, we're very encouraged with how the overall business is trending. But that said, we continue to have meaningful biomass waiting to be released in Portugal, right? We still have 7, 8 tonnes in Portugal that are coming through. We started with 17, and we're down to about 7 or 8. And as mentioned, February was the best month by tonnage since we acquired Remexian in September. Now some of this was more biomass being released from Portugal, but it was also supplemented by opportunistic buying by the Remexian team in countries outside of Portugal. The Portugal issue will still weigh in on Remexian results for Q2 and no 1 month should be taken as the benchmark going forward, right? Again, I have March's numbers. They're slightly softer than February, but that's, again, because of import permit delays and things like that. Although I am very bullish about Remexian's performance going forward. The second part of your question, I believe, was on the gross margins. We definitely were excited to see that we are already at 20% gross margins in February. Like I said, it's probably not repeatable every month, at least for the next couple of months. But I'm very, very confident that it could become the norm going forward in Q3 and beyond. But we're looking at a range of 20% to 25%. I don't even think it stops at 20%. I think we hit mid-20s gross margins, probably capped at around 25% because like I said, the Canadian biomass that we procured at best-in-class prices and best-in-class terms have not even landed in Germany. It was supposed to be in Germany in the second week of March. That's not happened because of the import permit delays into Germany. So now that's trending towards March, but we've already hit 20% without this biomass. So when that comes in, it gives me good heart that we could see between 20% to 25% gross margins going forward.

Okay. I guess maybe the second follow-up question, and then I'll pass the line is back in Canada here. I take it from your prepared remarks, you talked about the 20 to 30 that you plan to open this year, mostly being organic. It just sounds like it's a pretty dry M&A landscape. Is my correct assumption that, that organic growth that you plan to do is mostly going to be focused on the Ontario market? Or can you talk about whether there's any other markets where you think that will drive that increase in retail stores?

Yes, absolutely, Neal. So look, the organic store goal, 20 to 30 is a tried and tested benchmark for us, which we've been doing for the last couple of years. Now it's definitely getting harder, Neal, to get good organic locations where we don't run into redundancy with our own portfolio or where it's not ultra -- already an ultra-crowded market, but same-store sales pressures on everybody. So that's a balancing act. Maybe we were towards the lower end of the organic growth trajectory this year, but we definitely feel that we would still be able to hit that milestone. To your question about whether that growth is focused on Ontario, it absolutely is focused on Ontario because we can probably still add 54 stores to get to our 150. So there's a lot of growth ahead of us in Ontario. But we continue to grow in other markets as well. In our home province of Alberta, we're in the 90s here, mid-90s here for store count. I believe we can get to close to 130 stores in Alberta as well. Saskatchewan is open playing territory as well, where we have 13 stores, but we believe we can get to 20-plus stores in Saskatchewan. So the growth will not be limited to Ontario alone, although the focus is definitely on the Ontario market.

And your next question comes from the line of Frederico Gomes from ATB Comark.

First question on your bricks-and-mortar gross margins. You've been doing pretty well there, fifth consecutive quarter of expansion. But given the market slowdown on the sales side that we're seeing that you mentioned as the market matures, are you expecting to continue to report sequential margin expansion in that segment? Or could that sales slowdown impact that?

Fred, thank you for your question. So look, I'm very happy to see that we've had 28% gross margins. in our brick-and-mortar segment, which is 5 consecutive quarterly increases that we've seen at that segment. And I couldn't be more happier. But you're right, can we continue this forever? Probably not, probably not. But the one thing we said from the very beginning is that our white label initiatives and ELITE sales, which continue to pick up steam, as you know, white label has now jumped from 1.3% to 1.6% with a long-term goal of getting to 20%. That will happen over the next 5 years, but that will boost gross margins. Each white label SKU contributes to another 6% to 7% additional gross margins on our side. But we're very thoughtful about it. We want to introduce differentiated cannabis products that are made by quality licensed producers. So we're going to take it slow and steady. And then the other major initiative that's contributing towards gross margins that will continue to do so is our ELITE sales. As you know, ELITE is growing at 100% year-over-year faster than our own expectations here. If it does that another year, we'll be close to 350,000, 320,000 ELITE members. This is very, very exciting, but that also means that it helps with our gross margins because it's consolidated, it adds another -- it's a 70% gross margin segment for us. which is very, very healthy. But at the same level, to offset that, we still have illicit market pressures. The competitive pressure is still quite strong. And sometimes we have to adjust our margin downwards in many of our locations to remain competitive and then gain steam again when other operators cannot hold and cannot compete with us, right? So overall, think of if I can do another quarter or 2 of 28%, I'm very happy. I don't think it trends downwards, maybe slightly, but I don't think so, but we've got ELITE and white label sales to back it up to keep going -- to keep chugging it ahead slightly at least in the coming quarters.

I appreciate that. And then a second question, just on your e-commerce platforms. You mentioned early signs of recovery and obviously, revenue increased sequentially for the first time in 3 years. So what changes have you implemented recently in that business to drive that recovery? And since the quarter ended, has the trend continued with continued improvement?

Sounds good, Fred. So on the e-commerce front, we have implemented quite a few changes. As you know, we appointed Sri as our VP of Technology about 5 months ago now, and she's been doing a stellar job since she's come on board. We had identified that given our 3-tier pricing strategy, we had some issues with our tech stack, which we've now changed in 5 of our platforms. We've relaunched Smoke Cartel, Dankstop, Daily High Club, Grasscity was just relaunched about a week ago and Nuleaf Naturals has also been relaunched, and we're seeing very encouraging signs. We're seeing conversion up 30% to 50%. We're seeing orders up 30%. We're up 5% quarter-over-quarter in both our business segments, which is accessories and CBD businesses showing increases. And this is prior to the potential favorable regulatory changes for the CBD industry that I was talking about initially in my prepared remarks. So this is all resulting on the segment's consolidated drag on EBITDA also coming down, which has been the smallest in 4 quarters. And you're absolutely right, we're already seeing that momentum carrying forward into Q2 as well.

And your next question comes from the line of Bill Kirk from ROTH Capital Partners.

My first question, Canada is set to lower medical reimbursement amounts. Would you expect the recreational market and your stores to benefit from that change to the medical program?

Bill, thank you for your question. So the medical industry -- cannabis industry in Canada has been shrinking. The patient numbers have considerably gone down. And I don't think that the medical cannabis clientele is competing with the recreational cannabis industry. So I don't think that it's going to matter much. There are cannabis stores on practically every city block or every 2, 3 city blocks in the country. So the convenience factor is already there when it comes to recreational cannabis sales, and we're extremely competitive at the recreational level now even with the illicit market, although illicit market continues to make mayhem on the edible side of things, but we're very competitive, but this change on the medical side is not going to have an impact on the recreational side. I think so.

Okay. And then going back to Germany, there was a comment in the press release about more than 1 out of 7 German pharmacies are now offering cannabis. Do you have an expectation for how widely available product can become in that market as it matures?

Sure, Bill. So look, it's already exceeding our expectations in terms of how the German market is growing. It's at 227 tonnes annualized. BfArM released their Q4 data and they revised Q3 upwards. So they did 57 tonnes in Q4, which was actually the same level of imports that BfArM had previously published for Q3. And the Q4 number is up 75% year-over-year, right? So that's huge growth right there. And from a big picture perspective, the market has gone from 33 tonnes when it started in 2024 to 227 tonnes right now. So there's a lot of growth that's already happened. We're only 10% of the market right now. We think we're going to continue to increase. It's nice to see more and more pharmacies starting to offer medical cannabis products. The patient growth has also gone up from 200,000 patients to now exceeding 1 million patients in Germany. So we're very happy with where things are at. And even if growth was to slow down a little bit, I think this is a massive market already.

And your next question comes from the line of Derek Lessard from TD Cowen.

Congrats on a great quarter. I just wanted to know like given your insights into -- with your POS and your loyalty program, do you have any, I guess, at least first thoughts as to why the market may have slowed or consumption?

Derek, thank you for your question. So the market slowing a little bit could be a result of the dollars that are available in consumers' pockets. We know that there's inflationary pressures here in Canada, we know a potential recession could be looming with what's happening worldwide and just the angst in consumers' minds. And also, we do go through these phases where illicit picks up a little bit and takes a little bit of a bite of the legal market. And that we continue to see in different pockets of the country. So that is probably also making a difference. But given that we are at the forefront of the industry and a legal -- have been a leader for a very long time, I think Canna Cabana will be a disproportionate recipient when these sales come back and when this momentum comes back in the Canadian market. So I am not concerned about it.

Okay. I'd agree with that. And I guess one of your competitors did point to higher selling prices and more of a promotional period a year ago. I was just curious, too, I guess, around the potential impact of a slowdown. Do you think -- do you see any room or concern for any type of irrational competitive behavior from some of your competitors or the ones who are just kind of still trying to stay in business?

Yes, it's definitely possible, right, Derek, this is business. Business never goes up in a straight line. No competitor is the same, and there's different competitors coming and going. So we definitely feel competitive pressures. And this quarter, in particular, Q2 is the slowest quarter of the year in which we are in. And Q1 that we just finished, as we mentioned, the industry growth sales slowed overall. And some competitors try to change their strategy just to see if they can come out of it and still survive. That's not happened to date. We're going to stick to our strategy. We're not raising prices on consumers. We have been gently raising prices. As you can see over the last 5 consecutive quarters, we've had gross margin increases at the brick-and-mortar level. But we're not going gung-ho on this and raising prices on consumers. We want to make sure it's steady and stable, and we're able to enjoy margin increases through our white label program and through ELITE versus raising store level margin increases.

And your next question comes from the line of Tom Kerr from Zacks.

Most of my questions have already been answered and asked. Just I want to follow up on new store growth in Canada. And you might have mentioned this, but with the industry slowdown, does it still make sense to do the 20, 30 stores? Or would you wait for a turnaround in the entire industry? Just how do we look at that?

Tom, thank you for your question. So look, we give a range of 20 to 30 stores. Like I mentioned in my prepared remarks, it is getting a little difficult to find organic locations where it's not redundant to our portfolio, our existing stores already. And it's also getting difficult in the sense to find organic locations where you have a superior power center, which is not surrounded by a lot of competition. So we're being very careful in terms of where we plot these stores. Now we may be at the lower end of that target and do about 20 stores this year, but that would still be a very healthy organic same-store sales increase. We are more focused on M&A this year. So we should be able to get some M&A done this year at the brick-and-mortar level, which will not be a net increase into the market, but we'd be taking over existing stores.

Okay. Got it. One more quick one. And just on the transition or the push to get members to the ELITE subscription status. Is that marketing? Is it sales? Is it advertising? Is it more benefits? How are you going to push that?

Look, it's a little bit of everything, right? We're focused on our marketing, our sales, the advertising around it. But our consumers, our customers, our club members are genuinely seeing the value in ELITE, right? Like I said, when times are tough, as you can see right now, people are not rushing to the till to become an ELITE member or they shouldn't be rushing to a till to become an ELITE member to spend $35 a year, but they're doing that because they see the value in everyday discounts. They see that exclusive product selection is very, very good, and they're excited about it. So ELITE gets a lot of benefits, and they're seeing -- I'm very happy to see that they're seeing value in these tough times or these slow times. And I don't think that ELITE momentum is slowing down anytime soon. We were growing at 100% year-over-year last year. We're still growing at 100% year-over-year right now. And if this keeps happening, we'll be at 320,000 members in no time.

There are no further questions at this time. I will now hand the call back to Raj Grover for any closing remarks.

Thank you, operator, and thank you to everyone for your interest and continued support for High Tide. We're very proud of what we achieved this quarter and remain excited about the road ahead. With that, I'll ask the operator to close the line. Have a great day, everyone.

This concludes today's call. Thank you for participating. You may all disconnect.