Assaf Wand
Analyst · Michael Phillips with Morgan Stanley. You may proceed
This is Assaf, Michael. Thanks for the question. Let me start and kind of explain our view on the partnership channel. So, the partnership channel is coming from this view that for many people they actually never buy home insurance in their life. What they do buy is they buy a home. And if you get a home, if you need to mortgage, you need to pull home insurance. So that's how the flow basically in people mind goes. And our view is that we want to have an omnichannel kind of strategy and support people whenever they basically want to purchase a policy. So, the partnership track is about supporting people in the cycle of purchasing a home. So we work with the realtors, we work with mortgage originators, mortgage service sales, title company and buildup one of these things. As you stated, some of them that you view as more financial than they might be bigger in scale in some ways, but the fact is different and the reach that we get is slightly different and we have a customized solution for each and every one of them, specifically for the builder, for instance. So builders have their own challenges, which is different than other people challenges, usually a data deficiency for instance. So what I mean is if you're buying a property in a certain community, you don't even have an address; you don't know exactly the - there's a lot of information that is missing in that front and then you have very limited information about the potential tenants, and there're a lot of these components that create some issues for other standard insurance companies when they try to attach the policy. On the other stuff, this is a brand new home, so there is a large list of potential back losses that are hidden in some place. Builders give the warranty under construction. So anything that's going to happen in the first years is actually going to be covered by the builder. It's a brand new community. So for instance, there is no overarching tree or a 20-foot tree that is overarching your home that might fall. Everything is brand new, the piping works, the sewage works, and it's lower the entire risk of entire community. And builders have a full knowledge of the rebuilding cost of it, each and every one of their homes. So what we have done in Hippo, for instance for the builders, we've built a dedicated product that takes all of these points into consideration. It has broader coverage. It's an HO5 product, so it's an old peril. It has more correct price for the specific risk that the builder has, so it's better for the customers and it has higher attach rates that has been efficient for the builder. There is a unique data integration with the builders, the specific data. There is specific integration with the sales team on the ground, so the sales associates can actually offer something which is a lot more comprehensive and beneficial for the customer. And what we're seeing is that, I would say, it's one of our fastest growing products and channels. Just as an example, when we started working with Lennar, the attach rate of these products was around - offering around 40%. Now what we're seeing with Lennar and some of our other business that we have is an opt-in rate of around 90% in some of the regions and an attach rate, which is getting close to the 70% and we're very confident it's actually going to grow. So in short, this entire unique strategy is relatively unique. You need to have very, very strong data and technology underneath to support it. You need to have API that's attached to the different systems in place. By the way, those regulatory and compliance components, some of them you need to break those compliance, some of them you don't have. So, a lot of unique solutions have come into play. One of our fastest growing channel and a profitable one for us. So, we're going to continue announcing more and more of the partnerships in the future and we're going to double down on it.