Dan Gladney
Analyst · Northland Securities. Your question please
Thank you, Greg. And thank you everyone for joining us this morning. I apologize in advance I am losing my voice really, so please bare with me. I am looking forward to sharing my observations with you. That’s my first month of tenure with EnteroMedics'. What attracted me to this opportunity was the ability to create significant value for our patients, our company and our shareholders with the unique groundbreaking technology, vBloc, Neurometabolic Therapy. In 2015 it has been a transformational year for the company, beginning first with a FDA approval of vBloc Therapy on January 14, an accomplishment that could not have been achieved without the hard work of the dedicated and talented employees and the support from you our shareholders. This achievement marked the beginning of a change from a developed and stage organization to a commercial enterprise and I am excited to be leading the company at this crucial point in its growth. vBloc therapy is in a class all its own within the obesity treatment spectrum. One that fills a wide gap between diet an exercise, pharmaceuticals, restrictive short term options and of course traditional bariatric surgery. vBloc is designed with the patient experience in mind, something really no other bariatric procedure can offer. Unlike these other options, vBloc therapy yields weight loss without altering a restricting anatomy or the digestive tract, rather it reduces calorie consumption by controlling fullness in hunger using cutting edge neurometabolic technology. vBloc offers the safest long-term device options for people with obesity looking for both personally and medically meaningful sustained weight loss and control of their obesity related diseases, such as type II diabetes. Our system is implanted in a minimally invasive same-day procedure, allowing for a discreet and quick recovery. vBloc patients experience fewer daily side effects giving them the flexibility to meet their changing health goals and daily life style needs, including eating a normal, healthy diet, combined these attributes make this a revolutionary device in the obesity treatment paradigm. Our US commercial launch strategy is focused on three critical areas. The first is engaging and certifying hospitals and centers. We spent the majority of 2015 focused on identifying and training centers which was critical first step. One that would determine how and when we would roll out our marketing campaign to achieve the second stage, increasing the patient base and driving growth. With our surgeons, training and our marketing activities beginning, these combined efforts will help us execute our third objective and most significant revenue driver and that is achieving reimbursement. The company has identified and trained over 50 centers and nearly 80 physicians, putting us on path to establishing vBloc as a preferred bariatric therapy for physicians and patients alike. Our product has the lowest complication rate of any currently available options. No long-term quality of life consequences and with our robust aftercare program vBloc achieved, we are building a support network to reach even greater weight loss results in the commercial environment than we did in the clinical setting. I have had the chance now to meet with a number of physicians over the past month and the y are adamant with a long-term, minimally invasive and non-anatomy altering solution like ours is needed to serve their patients that have been left without an options as they decline of gastric banding. These conversations indicated to me that we have the right value proposition to establish with our partners as we move into the second phase of our commercial strategy and that is driving patient demand for vBloc. Recognizing the challenge of competing with existing reimbursed technologies with ours a non-reimbursed first of its kind sophisticated therapy, our company is focused on identifying self paying patients, while our efforts to secure reimbursement for vBloc continue. Led by a small and expanding sales team, our strategy initially centers on supporting a limited number of accounts with patient recruitment and the intension to collaborate – to calibrate our market campaign before launching it nationally. We have engaged and experienced medical device marketing organization to help us lead and direct to consumer, geography focused media outreach program or generate committed patients in high income areas. Some of these activities have begun recently with a digital marketing campaign, with a majority will commence in early 2016 when patients are more focused on their health goals than other time of the year. These outreach programs will drive patients into one or two buckets. The first, patient that can afford to pay for the therapy using their personal resources and or the second patients that want to explore their options through their insurance provider and are willing to engage in the prior authorization and appeals process which are called PA process in an attempt to gain access to vBloc therapy. Focusing on select high income geographies will allow us to find those patients that will use their own resources, but will also allow us to concentrate on demonstrating demand with certain regional payers using the PA process. As results from marketing activities help increase the number of patients in this program we expect two things will happen. The PA process which can take three to five months will grow gradually leading to more patients gain access to vBloc. Simultaneously the program will increase our product visibility with these targeted payers to the point of creating a critical mass with the potential of leading to a regional coverage decision over time. The compliment, the visibility of this part of the program, we will also be working with these payers at the administrative level to educate them about the overall value of our technology. Prior to the initiation of our direct to consumer marketing efforts, we have had 13 self paid patients already implanted and over 60 patients in various stages of the PA process. Although our success with the prior authorization process should improve over time, not all of these patients will obtain the PA approval or convert to an implant. That’s why as we move forward we won't be focused and talking about the patient funnel as its too early for those numbers to be meaningful, instead we will be concentrating on revenue. As that is the key metric. Demonstrating patient demand to the PA process is an important part of the company's reimbursement strategy. But there are several other components that are just as critical to have success. To that end, the company has made important advancements in several of these other areas in 2015. Just last month a payment amount of approximately $27,000 and an outpatient classification was assigned by CMS securing a value for vBloc therapy inline with other sophisticated neuromodulation technologies. This assignment takes effect on January 1, 2016 and will play a large role in how prior payers will assign value to vBloc as they begin to make coverage decisions. With the coding in place and payment amount issued two of three Medicare requirements are met, allowing us to turn our full attention to the third and that is securing coverage. Payers also looked to clinical and economic evidence to support vBloc therapy. Therefore we have and we'll continue to publish data from clinical trails and commercial experience in support of the long-term efficacy and safety of vBloc therapy, as well as impact and addressing obesity related comorbidities. This year we have presented data from our FDA study that supports the efficacy and safety of vBloc at two years and data that demonstrates the patients with moderate obesity that would be a body mass index from 35% to 39.9%, with an obesity related comorbidity our patients achieved excess weight loss of 34%. This data gives us insight into which patients could be the most successful with our technology and therefore provides another data point supporting our belief that in the commercial environment we maybe be able to deliver a higher level of weight loss. The compliment, the clinical data publication initiative we are working with experts in the bariatric field to publish the results of an economic modeling report that supports the cost benefits of vBloc therapy, which we look forward to seeing published in a peer review journal in early 2016. Payers also looked to independent assessments of technologies in their coverage decisions. Earlier this year our therapy was evaluated at a California Technology Assessment Forum panel. The panel which was made up of leading healthcare industry experts voted favorably on its met health benefit when compared to conventional therapy in adult patients with a body mass index greater than 35. There are number of assessments being performed across the country and we plan to make our case for vBloc at every opportunity. And finally, payers want to measure the support of our technology in the medical community, utilizing the prior authorization process method is one measure of this support because it requires a physician to participate in the process. But another broader gauge of this validation are the formal physician statements endorsing the therapy. To that end we, are working with the American Society of Metabolic and Bariatric Surgery and the obesity society to formalize their support of vBloc therapy. Securing widespread national coverage is going to take time. That doesn’t mean that vBloc will be without coverage during the entire period. Coverage decisions happen at the local and regional levels before escalating to the national level. So while we align all of the components of our reimbursement strategy there will be some wins with the prior authorization process and with local and regional payers coming on line. We believe that we are moving through the coverage milestones and schedule and we fully anticipate that over the next year we will begin to show initial coverage with select innovative plans and you should expect to see those results in late 2016 and or early 2017. In support, of securing early coverage decisions, the company has embarked on an effort to bridge the gap between the self paid environment and broad national coverage by working with integrated delivery networks or IDNs. IDNs are network of self insured hospitals that insure their staff directly, as well as offer coverage plans to other employers in the market. They offer a continuum of care that focuses on controlling costs through both early interventions and innovative solutions to promote better care. For new technologies the IDN would conduct a small trial in a short timeframe to validate the results and then add technology as a covered benefit for all their lives under contract in a manner similar to currently covered bariatric procedures. We are in early negotiations with a number of IDNs and we look forward to providing you with more details as these discussions unfold. At the heart of all these efforts is the patient, from patients in our clinical trials to those early in the commercial setting I have heard resoundingly that vBloc has changed their lives. They have found a solution that’s allowed them to lose weight, while still maintaining a high quality of life. They have been waiting for a technology like this to happen. To make the changes they need to improve their overall health. With that, I will now ask Greg to make a few comments about our current financial position and other company developments.