Bant Breen
Analyst · Noble Capital Markets. Please go ahead. Your line is open
Thank you, Rob and thank you everyone for joining us for today's earnings call. I'm excited to be hosting my first earnings call as CEO of Harte Hanks. As many of you know, I joined Harte Hanks as an independent director in May of last year and took on the role of CEO on January 4, 2019. My appointment was accompanied by the promotion of Andrew Harrison to the role of COO and President, and was quickly followed by the announcement of Mark Del Priore as our new CFO. Earlier today, we announced the appointment of Evan Behrens as an independent director to our Board. Evan replaces Martin Reidy who after serving as an active member of the Office of the CEO shifted into an operational role within the organization to oversee our marketing services business unit. In his operational role, Martin no longer could maintain his independent status on the Board and as such he stepped down and shifted into the operations team. We are fortunate to have Evan join us and to have Martin continuing with us as a key member of our operational team. The new and experienced leadership team at Harte Hanks is highly focused on maintaining the best of the heritage of this company and blending it with present and future market opportunities. As a member of the Board of Directors, I gained an appreciation for the company's technology assets solutions and capabilities as well as the challenges that have impacted the company's operations. Based on this, I determined that, there was an untapped value at Harte Hanks, and more importantly that there was a clear fit between my experience at the nexus of media marketing and technology and the company's needs. The results we are reporting today, which Mark will discuss in detail later on this call demonstrates some of the cost reduction efforts of the Office of the CEO over the last six months of 2018, but they do not reflect the new strategic initiatives that will be pursued by the leadership team. I want to begin today's discussion by reviewing at a high level, the core competencies of our organization and my preliminary agenda as the CEO. In my first eight weeks, I have visited with our team in our offices across the country and have met with several of our clients. I have been impressed by Harte Hanks breadth of capabilities and depth of Fortune 500 client relationships. The fuel that powers this company is customer data. We offer clients around the world the strategic guidance they need across the customer data landscape, as well as the executional know-how in database build and management, data analytics, data-driven creative, digital media, direct mail, customer contact, client fulfillment and marketing and product logistics. I think the investment community may have a general misperception that Harte Hanks is an organization embedded in old-world marketing services. In reality, we are an organization with an infrastructure of service line unlike any in our industry, which can support most direct-to-consumer organizations from the fastest-growing online platforms to the largest brick-and-mortar organizations. We implement data-centric solutions that use experimental marketing and new strategies designed to address pressures from the old and new competitors. When I say we deliver logistics, I'm referring to our virtual network of over 15,000 independent truckers and corporate freight carriers that are accessed via our proprietary technology that enables price comparison, real-time tracking and tightly scheduled deliveries that carry our freight and direct mail, as well as the printed mail from many other printers. We are the engine that drives direct-to-consumer delivery for some of the largest manufacturers, retailers and fastest-growing companies in the U.S. All of this work is supported by our logistical technology called Allink 360 that is designed to get our customers' product to its destination on time and on budget. We believe this advanced logistical capability is undervalued and that a wide range of businesses are looking to outsource this service. When I say we deliver data management and analytics, I am referring to the build-out and management of some of the largest customer databases in the world, that power direct customer relationships for our clients. When I say we deliver fulfillment, I am referring to our temperature-controlled FDA-approved and geographically convenient warehouses that support clients and are connected by our proprietary next-touch technology platform. If you received a customized printed financial prospectus for a mutual fund or ETF, it could well be from Harte Hanks. Price that new SUV on an automaker's website and ask for more information, it's likely we printed it and sent it to you. And if your child participated in a recent New York City Road Runner's race or marathon, we made sure they received their swag. And when I say we deliver contact, I'm referring to customer support via phone, social, message platforms or websites. We have the technology and teams to make sure all of your inquiries are answered. In short, today we are an impressive company that designs and builds solutions that activate buyers, delivers product and supports customers. We are known for our innovative strategies, our tried-and-tested best practices and commitment to real results, our creative problem solving and having the talent that rolls up its sleeves and truly can make things happen. Over the last 90 years, Harte Hanks stewarded clients through the development of the customer data world. We believe that we are on a -- we are at one of the most exciting inflection points in terms of customer data and how it is utilized from a marketing perspective. We see a perfect storm of privacy regulation, technological possibility with machine learning and cloud-based infrastructure. We believe these factors, combined with an emerging customer base that understands the value exchange between themselves and companies, places Harte Hanks in a powerful position to assist company's transition into this opt-in omni-channel world where direct customer relationship and first-party data matter more than ever. Also over the last 90 years, Harte Hanks shepherded print and product across the country. In fact, Harte Hanks was instrumental in drafting the laws that govern shipping and fulfillment today. Harte Hanks has the real knowledge and expertise to help enterprises succeed as we shift to a direct-to-consumer or B2C world, where consumers shop and buy directly from brands via platforms such as Amazon and Jet and still purchase and experience product in retail as well. We have the capabilities to assist clients as they deliver marketing in the new economy. Our reinvigorated story is showing some promise as we welcome the new logos to our roster in the first quarter and expanded engagements with key clients. Over the next several quarters, we are focused on honing our capabilities, facing our challenges, and most importantly, building as we always have a customer data-driven world. In summary, I am encouraged with the core competencies that Harte Hanks brings to today's evolving marketplace. We will focus our energies and our resources on the areas where Harte Hanks can add demonstrable value to customers. The new management of Harte Hanks is committed to implementing a strategic plan that leverages the breadth of our business capabilities. We are focused on reestablishing profitability, revitalizing growth, and unlocking value for customers and shareholders. I would now like to turn the call over to Mark Del Priore to provide a financial update and walk you through the fourth quarter and full year results. Mark?