Good day, ladies and gentlemen. Welcome to the Helen of Troy Limited Second Quarter 2017 Earnings Call. Today's program is being recorded. At this time I would like to hand things over to Jack Jancin, Investor Relations. You may begin.

Good afternoon everyone, and welcome to Helen of Troy's second quarter fiscal year 2017 earnings conference call. The agenda for the call this afternoon is as follows. I'll begin with a brief discussion of forward-looking statements. Mr. Julien Mininberg, the company's CEO, will comment on the financial performance of the quarter and then update you on areas of focus for fiscal year 2017. Then Mr. Brian Grass, the company's CFO, will review the financials in more detail and comment on the company's outlook for fiscal year 2017. Following this, Mr. Mininberg and Mr. Grass will take questions you have for us today. This conference call may contain certain forward-looking statements that are based on management's current expectation with respect to future events or financial performance. Generally the word anticipates, believes, expects, and other similar words identify forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties that could cause anticipated results to differ materially from actual results. This conference call may also include information that may be considered non-GAAP financial information. These non-GAAP measures are not an alternative to GAAP financial information and may be calculated differently than the non-GAAP financial information disclosed by other companies. The company cautions listeners not to place undue reliance on forward-looking statements or non-GAAP information. Before I turn the call over to Mr. Mininberg, I'd like to inform all interested parties that a copy of today's earnings release has been posted to the company's website at www.hotus.com. The earnings release contains tables that reconcile non-GAAP financial measures to their corresponding GAAP-based measures. The release can be obtained by selecting the Investor Relations tab on the company's home page, and then the news tab. I will now turn the conference call over to Mr. Mininberg.

Thank you, Jack. Good afternoon, everyone. Welcome to our call. Our diversified business model continued to serve us well in the second quarter as we delivered adjusted diluted EPS growth of 17%, even as sales were relatively flat year-over-year. Our efforts to sweeten the mix and reduce costs combined with margin accretion from the Hydro Flask acquisition drove a 4.2 percentage point improvement in consolidated gross margin. We are very pleased with Hydro Flask's growth and performance, which contributed $29.1 million of net sales during the quarter. This contribution fueled a 34.4% increase in net sales in our Housewares segment and was accretive to adjusted operating margin. We believe the future for Hydro Flask is bright. As such, we are increasing our fiscal year outlook for this business to $85 million to $90 million. The second quarter also saw continued progress on our strategic priorities, which we expect to drive towards our long-term sales and profitability goals. Looking specifically at our segment performance in the second quarter, we achieved growth and increased profitability from our Housewares and Health and Home segments. These offset significantly softer sales in our Beauty and Nutritional Supplements segments, two business units where more work is needed. I will comment more on this shortly. Housewares experienced a slight decline in its core business in the second quarter following a 13.2% increase in the same quarter last year. We believe it remains on track to meet our expectations for the full fiscal year, given solid sell-through performance despite brick-and-mortar retail softness. Our Health and Home segment grew 0.8% in net sales with profitability continuing to improve from our cost savings efforts and our focus on higher margin business as evidenced by Health and Home's adjusted operating margin expansion of 3.3 percentage points in the second quarter. Sales…

Thank you, Julien. Good afternoon, everyone. Overall we are pleased with our second quarter bottom line results, but we are disappointed with our consolidated core business revenue. Despite the core business decline we were able to expand our operating margin and grow adjusted diluted EPS by 17%, driven primarily by accretion from the Hydro Flask acquisition, rationalization of low margin and non-strategic businesses, mix improvement and our cost savings initiatives. Some of the structural improvements we are making negatively impacted net sales revenue during the quarter. But we believe they are the right choices to build the platform for long-term profitable growth. I'd like to pause here to briefly revisit the impact of our adoption of the DICOM exchange rate to re-measure our Venezuela financial statements, as discussed on our first-quarter call. Our Venezuelan net sales decreased by $5.8 million to $200,000 in the second quarter, almost entirely due to the change in exchange rate. Our Venezuelan operating income declined $1.8 million, which reduced our consolidated operating margin by 0.3 percentage points and our Beauty segment operating margin by 1.3 percentage points. At the current DICOM exchange rate we continue to expect that our fiscal year 2017 US dollar reported net sales and adjusted income will no longer be meaningful to either the consolidated or Beauty segment results. Now moving onto my discussion. Consolidated sales revenue was $368.2 million for the quarter, a 0.3% decrease over the prior year period, which includes a decrease in our core business of $30 million, or 8.1%. The decrease in core business sales revenue includes drags of approximately $2.3 million, or 1.2% from foreign currency fluctuations, and approximately $5.8 million, or 1.5% from the change in the Venezuela exchange rate. We also made choices to rationalize lower margin and non-strategic businesses, which reduced consolidated…

Thank you, sir. [Operator Instructions] Our first question comes from Bob Labick of CJS Securities.

Hi, this is actually Lee Jagoda for Bob. Good afternoon.

Hey, Lee. Nice to talk to you.

You too. So Julien, just starting with Healthy Directions, can you give us a little more detail about what you believe needs to be done to improve both top and bottom line results there? And whether you have a time line that for us to use to kind of think about what's reasonable in terms of, will it get fixed or won't it get fixed?

Yes, it will take some time, and as we outlined on the call just now, there's a system side and a marketing side. The system side is broken into two chunks. The first one is the customer relationship management and the order management system that were just put in place this quarter, and that's going well. We have real-time capability, the ability of the operators to see the customer order right on the screen as they are speaking to them to see what they've ordered in the past, things that just have not been in place in a traditional mail-order based business where you're not in the same situation. The second phase which will go online at the end of this fiscal year, hopefully just before if our plans stick in terms of that time line, will be a new e-commerce platform. And that e-commerce platform has the advantages I listed in the call, which are significant and a major upgrade versus where we are today. In parallel there's a large group of people that are at Healthy Directions who are working on the marketing side to identify the doctors more closely with some pretty big trends that are out there, concerns about blood sugar, concerns about circulatory system, I think cholesterol and other conditions that are at top of mind for everybody. For example, statin drugs widely prescribed in this country. Enzyme CoQ-10 is the principal ingredient in the Dr. Sinatra OQPR product, and that's our biggest product, our biggest doctor, and now much more directly going to be related to the impact on a cholesterol precursor like enzyme Co-Q10 for people who use statins, obviously casting a much broader net than in the past. Digital marketing efforts are also accelerating, and that will take a couple more quarters, and we're also sharpening our creative in multiple avenues, and actually testing some new creative that is scoring much higher than what we had in the market in the past. In terms of time line, it will take a couple of quarters to course all this through, and our hope is that over the course of a year or so, we'll be able to show meaningful improvements in revenue and profitability. Do we wish it was faster, like I'm sure you do? The answer is strongly yes. Do we wish that we were declining less than we have in the past two quarters? Also the answer is yes. And we're not thrilled to put forward a decline expectation for the year. But we do want to be straight up on where we think the year will land, and we want to be clear on the efforts that are going on to turn Healthy Directions around.

That's very helpful. I'll ask one more and then hop back in the queue. On the M&A side, can you comment on the M&A environment? And given the recent announcement by Newell, what if any of the product categories, obviously without mentioning businesses might overlap with the direction you'd like to go on as a company?

Yes, so the environment remains fairly active. It's amazing. Deal flow is excellent. We see quite a lot. Jack and I work on this regularly, and he works with all of our business unit heads. And I can say that the internal chatter has been very high. As always, we look at deals constantly. In fact, we've said no to two in the last 60 days probably, and no to a lot of others that we haven't even engaged on. So, a lot of traffic, a lot of opportunities, but not quite the right one for us. As a reminder, we've put $800 million of capital to work in the last 2.5 years. The majority of that has been against M&A, and we've made three acquisitions in that period of time between Vicks VapoSteam and the VapoPads. Healthy Directions, of course, and most recently Hydro Flask. Hydro Flask, you’ve heard a lot about in this call. I guess my comment there is, it's not just about M&A, it’s about making investments in outstanding brands that are already in our portfolio when it comes to brands like OXO, Hydro Flask, Vicks, PUR, Braun, and a few others. You heard us talk a lot in this call about investing in our core. There's an awful lot going on in that area. You saw that in innovation, taking margins up. I'm sure you saw that we put 420 basis points of margin accretion on the business as a total Company in this quarter. It was not all from Hydro Flask. One point – or 2.6 of it was from Hydro Flask. The rest was from the core business. In terms of M&A, our balance sheet is in a very good position. We have debt at the 2.4 times level. And we are just now in the fat part of our cash production in terms of Q3 and Q4, so not only we have firepower today to make acquisition, but are quickly now reducing debt even faster than before. And because of that high deal flow, we're optimistic that we'll find the right thing. And when it's right, we'll buy it.

Just to clarify a number, I'm not sure if it was done right and I would just want to make sure it's clear, 2.6 percentage points of gross profit improvement came from the core business.

My mistake…

1.6 came from Hydro Flask.

My mistake. Backwards. It actually makes the point even more so, which is that the core business when we invest in it and get it right drives margin improvement significantly, and an accretive acquisition like Hydro Flask, especially when it over-delivers as it has so far since we've owned it, adds on top of that. So hopefully a good, healthy balance of core and acquisition and a strong balance sheet to fuel both.

Great. Thank you very much.

Next up we'll hear from Jason Gere, KeyBanc.

Okay. Good afternoon, guys. Just a couple of questions. The first question will be on the Beauty business. So similar to Lee's question on Healthy Directions. If we think about Beauty, and clearly there's been some strategic choices to exit some businesses, but can you parcel out the macro versus the micro here? And understanding the guidance that you have for the rest of this year, how we should be thinking about this business? While profitability will get better from a top-line perspective, how long should we take to see this business improve? Because I think it was about two years ago this was kind of like priority number one, kind of getting this business fixed up, and we're kind of at that mark now. But obviously needs a little bit more time. I'm just wondering if you could provide a little context there?

Pleasure. Hi, Jason. A couple of things on this. First of all, the goal of improving the margin of Beauty has made a lot of progress during the last two years. You can see it in the gross margins. You can see it in our total margin, and last -- sorry, Q1 we actually added margin to the Beauty business in the absolute, even though we lost a meaningful amount of sales. In the second quarter the gross margin went up a fair amount. And remember, Venezuela had a pretty big impact on the total margin. If you choose to add that back you'll see that the margin for Beauty actually improved in the second quarter as well, if you take Venezuela into account because all the Venezuela was there. In terms of the macro and what we're doing on this, the new products, which was the main comment that we made on fixing fundamentals about 18 months ago or two years ago to your point, those things have coursed through nicely. You heard us talk about the one-step Revlon dryer and styler. That's been the number one in its category for a year now, up from six months last time we talked about it. You heard about the Curl Bar, now in the professional market. Last time we talked about the XL or extra long plates in the Hot Tools business, a new product. There's a lot more to come. We're pretty excited about our pipeline. Unfortunately it's not enough. Even with the branding improvements that we've made, you've probably seen our new packaging, it's tested very well versus competition and has broader consumer appeal than our old. We've reorganized the shelf significantly. We've taken out low performing SKUs, which is helping to drive that margin. You heard that…

Okay. I appreciate the color. Have one other strategic question, then a housekeeping. I guess on OXO you pointed out that you're still looking for kind of that mid-single-digit growth for the year and you're trending kind of low single digit. I understand that some of the POS trends are fine. But some of the commentary I think in your release talked about some of the replenishment orders that were a little bit softer. You've talked about some of the retailers outs there, lower traffic. I'm not sure if it's particularly the OXO as opposed to Beauty. Just in general, it feels like the retail environment is soft. So I guess to get to that mid-single digit, even the low end of that, would imply kind of a near - almost a high single digit kind of growth in the back half of the year. So just wondering what you're seeing out there, whether it's innovation, whether it's market share gain, anything that kind of gives you that confidence that this is a business that this year can kind of grow still at mid-single digits?

Yes, we're confident in the mid-single digits for the year. I did mention the very difficult compare of the 13.2% growth in the second quarter of last year versus the period before that in the prior year, and this year a small decline versus that ground. So in other words, kept almost of it was gained last year. In the case of the growth for the back half, we are confident. We are seeing point-of-sale rotation that's faster than the reorder, to your point about soft retail, and we highlighted that several times because it is impacting the business. There's less footfall in stores. There is an impulse nature at times to some of the OXO products, and some of them are planned purchases. We have a strong online business as well, and we're doing a lot to fuel our online growth. And we're doing well in those areas and growing fast. In some cases we're growing faster than the category itself online and picking up channel share in that regard. So between the online and the over-delivery in retail versus the fundamentals at the retailers themselves on a macro level, that's where the confidence is coming from. There is also new products that are coming out, and there's new products that we mentioned like metal and glass bakeware, spiralizers, et cetera that have been in the market and are accelerating nicely. And then we'll have news about new products as they launch that should bring some more volume into the second half. We're also improving on the channel side, especially in the club channel in the second half, and a lot of that has yet to ship.

Okay. Perfect. And the housekeeping is the impact of Venezuela on the full year. I know you kind of raised the impact of FX, but I was just wondering on Venezuela what would be that sales impact on a full year basis?

So Venezuela on a full year basis?

$22 million on a full-year basis.

Perfect. Okay. Great. Thanks a lot, guys, for taking my questions.

Just a slight clean-up on something Julien said on impact to Venezuela on Beauty. Beauty declined 1.7 percentage points in adjusted operating margin, of which 1.3 related to Venezuela. So it would have been a slight decline without Venezuela. The Venezuela impact, which is largely due to lower fixed cost leverage because of the sales decline with big improvements in gross profit margin, and kind of what I'll call structural improvements to profitability.

Okay. Great. I'll pass it on to the next caller.

Next up, Trevor Young from Jefferies.

Hi, guys. Thanks for taking my questions. Just touching on the Beauty business for a second, did appliance kind of improve sequentially versus where you were last quarter related to the new product launches? And do you guys feel like you're taking meaningful share there, even though the category is still declining?

Good question. The answer is actually no. And that said, we held much more ground because of the new products than we would have, had we not had them. So I realize that's a weaker answer than what you want, but that is what happened mathematically. We launched the Pro Beauty tools in the retail appliance space in the United States, and have had very significant success with it, eight-digit numbers, I'm not going to disclose the specific. That's all new share to us, and that's made a big difference. Revlon, on the other hand, has lost a little ground. And that's despite the new products, and yet there's more new products coming in Revlon. Bed Head on top of that has done reasonably well. As I mentioned, the category itself is just down a little bit. If you look at the market shares in the category, you'll actually see all three of the big players in the retail appliance market lost a bit of share during the second quarter of this year. And in terms of the new products, we're happy about it. The Pro Beauty tools gain is very significant. It's sticking. There's new stuff coming and retailers are supporting it in that pro-sumer space. So to speak, in between the professional and consumer market at a higher price, a much better margin than the SKUs that's we took out, and allows us to keep our Hot Tools professional brand in the professional channel where there's a bold and a stylist, and that makes a huge difference to credibility, margin, features, pricing, and now new product also in that space like the Curl Bar that I mentioned in the prepared remarks. And in terms of new products, we're dialing up the investment. We've been big on this. To Jason's point earlier, about two years ago we said give us a 1.5 years or so and we'll have a lot of new stuff on the market. We came out sooner than we expected. Those things have been tested. They've done well, and there's more to come including that volumizer that I mentioned that just started shipping, and based on exactly the same insight that got us the number one product in the hair drying category over the last full year now.

Okay. Great. That's really helpful. Maybe you could touch on the product rationalization in Beauty? It sounds like there was kind of an incremental rationalization there, if I'm understanding correctly.

Yes, there was a lot of clean-up going on here. There's a major change in philosophy on this business over the last two years or so from a bit more of a merchant-driven mentality to a bit more consumer driven mentality. I know we've talked about that a lot in the past, and that required not always going for the next dollar of sales. That said, the amount of sales that we lost in Q2 was significantly more than we expected and we're not happy about that. And I think we've over-swung in a couple of places where we took things out faster than we were able to replace them. Were they the right ones to take out? The answer is generally yes. Are they higher margin? You can see it in our numbers. Look at the gross margin in Beauty and you'll see that the answer is clearly yes. More than 300 basis points of Beauty gross margin improve year over year in Q2. And even with the sales miss in Beauty, total Company inventory down 8% year over year. So there's two meaningful numbers, one on the income statement, one on the balance sheet to support the statement. And in the case of swinging the pendulum a little bit further back towards the middle, we are making some moves in that area because we went a little faster than we could replace the sales. That's why we got caught with lower sales this quarter. You see us now lowering it for the year. In terms of expectations, we'll keep at it on the stuff that is working. We will dial up the new products. And in the other areas that I mentioned, product improvements, trade spending, and channel expansion, these are focus area to bring Beauty to the normalization that everybody wants, you and us included. And remember, Beauty throws off a significant amount of cash for the company in our operating structure, and as a result is very important to cash flow, paying down debt, making acquisition and investing in the beautiful machine that makes the company grow.

Great. Thanks so much.

We will now hear from Steph Wissink, Piper Jaffray.

A couple of housekeeping questions as well. One for you, Brian, to start with, which is when you look at the earnings that you've reported and your earnings guidance for the year, it looks like there's a fairly significant rebalancing seasonally, the first half of the year accounting for over 40%. I was curious if that's something we should be thinking about going forward, that whether it's through acquisition or rationalization, there's a bit more of a rebalancing effect to your earnings profile across the four quarters?

I don't know, Steph, if you are adjusting for Hydro Flask because I would say that Hydro Flask is skewing that trend fairly significantly this year. So I haven't looked at it. I would say without Hydro Flask I'm not expecting a major change in first half versus second half seasonality. We are seeing a lot of lumpiness in a lot of our channels. And I think that will cause some fluctuations, and you saw evidence of it with OXO. They grew 7.9% on a core basis in the first quarter. They were down this quarter up against a compare last second quarter of 13.2%. So I guess what I'm trying to say is, I don't see a general trend. I see more lumpiness and variability in the retail environment pretty much affecting all our segments. That could cause variability quarter to quarter, but not some change structurally that's causing seasonality change you were describing.

Thank you. And then just a final follow-up on the cold and flu season. I think you mentioned projections this year assume an average season. I think last year was a bit lighter than average, should we assume growth in the healthcare business that's slightly accelerated versus what we've seen maybe here year to date?

Julien here. Hi, Steph. Yes, we are expecting a normal season. We have no reason not to expect any other kind of season at this stage of the year because it's so early. And last year wasn't just a little behind, it was one of the weakest seasons on record. In fact, I think in the 10 or so years it was the weakest season. In the case of the year over year, when you go from a particularly weak one to call it a normal one, you think, perfect, there's lots of upside there. But remember, there's trade inventory overhang, as they themselves, I'm talking about the retailers, came out of last season with more inventory than they expected due to that same weakness. There was a little pick-up in April. And I think we reported this when we did our call a couple quarters ago. And that did help clear out some, but not nearly enough of that inventory. So a few key retailers had more humidifiers, for example, than we would normally have at this time of year. It does actually reduce our sell-in from year to year because they've already got that inventory in the trade. If you then assume a normal flow of goods outbound, meaning to consumers during the year, we would expect reorders. And that will help us. If the season gets a little stronger, to the question you're asking, beyond normal then there would be a pick-up because you've not only cleared through the inventory but there's above normal demand, and that could create additional volume.

Julien, just one more for you. I think you mentioned earlier the rationalization in the Beauty business, but I don't know that you actually cited what categories you may be rationalizing out. I'm not sure the sensitivity of that, but if you could share a little bit of the size of that business, where you are in the exit process, and if that's going to be an ongoing process or something that we should look at as kind of a one time or more static event?

We've done most of it at this point. In fact, in some places, as I said, I think we took out certain pieces a little faster than we could replace that business with more profitable business. And yet you've seen the gross margins go up, and I'm sorry for my mistake earlier, you saw if you adjust the 1.3 impact in Beauty, percentage point impact in Beauty for the Venezuela impact, almost all of the 1.7 in margin change year over year is swallowed up in that 1.3. And my point on the SKU rationalization, it's mostly done. We've said in the past that that 30% to 35% of the SKUs, that's still true. It's not like there's another 20% planned. In fact, like I said, we'll probably revisit one or two places, but not many. In terms of the sharp eye on ROI that I mentioned, that's strongly on our mind because of the need to maintain margins. Otherwise why would you give up the sales? You may as well go back to the merchant mentality of any sale is a good one as long as it has even a little bit of margin in it. You saw us improve our working capital significantly. That was the inventory comment. In terms of the specifics that you're asking for, I can be careful here not to go further in disclosure than we normally do. So I'll say that in the retail appliance business, the professional appliance business and a little bit in our brushes, combs and accessory business, and certain parts only of our liquids and lotions or personal care business, that's where the reductions have been. They've been most aggressive on the appliance side, and then in the personal care we've been very selective, but taken out a meaningful number of SKUs. So that's where all those margin helps and the inventory helps are coming from. And from a retailer standpoint, we're just getting a good response. And they are taking the SKUs that are higher margin because they're better performers, because they're more innovative and frankly because they make more money on them.

Thank you. Best of luck, guys.

[Operator Instructions] Up next is Frank Camma, Sidoti.

Good afternoon, guys.

Hey, Frank.

Hey, Frank.

Hey, can you talk about -- you made good progress on the gross profit side, between the when you make some adjustments and you consider the product mix obviously helping with Hydro Flask, and also just on the core business. But can you talk to sort of your G&A and where you're at with that on a sort of absolute spending and also percentage of revenue?

Yes, Frank. It's Brian Grass. I would say we've detailed it out in the release. The majority of the increase in SG&A as a percentage of revenue is we've got higher compensation costs, and we outlaid and when we gave our earnings guidance that we were going to be impacted by the changing landscape or the changing hourly wage landscape, which had a fairly significant impact to us in our distribution center operations. And so SG&A is up due to the adjustments that were made there. We also have higher share-based compensation expense, which is really mostly related to an additional layer of incentive-based programs that were put into place with Julien's - Julien brought to the company, and certain parts of the company did not have them before. And these are three-year programs. And so there's a third layer this year of additional expense for those areas. And the last component of it is, is we're in the third year of some of those programs. And we've made adjustments to the performance factors there, which is having an impact on expense. The other real big driver of this is just the decline in revenue in the core business. There's a certain level of fixed costs that are still there, even though the sales declined, and that impacts your operating leverage. So I would say those are kind of the key things on SG&A. And that was actually offset by a little bit lower advertising expense and lower currency revaluation. And with respect to advertising, I would expect - there's been a delay in a couple of advertising initiatives due to the delays in launches. And so we'll see an uptick actually in advertising expense in the second half of the year.

And when do those drivers sort of lap - some of those are end-of-period type of things. Next year do you start to see some more - like you would think over time you would see some G&A leverage there or at least a containment of absolute spending? I'm just wondering if you can comment on that?

Yes. Well, some of the things you saw in the hourly wage increase and the share-based compensation incremental expense, you won't see that same level of increase for sure next year because those are kind of isolated to this year. So I would expect a more normalized compensation spend next year. And then I do expect better leverage. Part of all this work that we're doing in gross profit margin and SKU rationalization is to make every dollar we sell more efficient. And I think because we had such a large decline, you don't see it in the SG&A percentage this quarter. But in the long term we are expecting that you will see that leverage because we have 30% less SKUs and we're doing - focusing our efforts on the highest ROI activities. We are expecting to see a benefit there.

Sure as backbone just gets stronger and stronger and while it has its ups and downs over time, I think at this point it would be safe to say that that's delivered a significant amount to the company, and you saw that actually over the last 1.5 years and it's frankly accelerated into this year. So we saw a lot, but it has its ups and downs. We're not immune to commodities and freights and all of that. These things happen to all of us, foreign exchange, et cetera. One tiny follow-up there for Frank on the compensation thing. I just want to make sure that everybody understands that we, at the very beginning of my tenure, redid the compensation system in the Company. And because of its three-year nature it has the feature of layering in over a three-year period. Brian was referring to a piece of that layer or the third one of that layer, coming in now. And that did increase SG&A. We also expanded the pay-for-performance nature of that compensation system to a group that frankly hadn't had it before. And I think Brian mentioned that in his remarks. And the intention is to keep them very focused on the main measures in our strategic plan so that they can deliver them, first of all, and secondly, win when they do. And that is the definition of pay for performance. It's not like there's some new compensation plan operating under the surface. And it's not like there's more to come in the area. There's simply the implementation now that's largely complete of our compensation system. And it's making a huge difference, as you can see, in the stuff that we're saying we're focused on each of those strategies. We're generally getting them. There is a couple areas where we're slipping, and we addressed those in our call.

Only have one other question, which is on the Housewares, the operating margin for Housewares. This is like a level that you haven't seen, you'd have to go back all the way to fiscal 2010. And obviously part of that is because of - a large part of it is because of the addition of Hydro Flask, which is great. But given that you've added sort of the lower margin appliance business and longer term I assume - I was just wondering like how sticky is that margin longer term?

Well, just let me clarify that in the quarter the improvement in operating margin was entirely due to Hydro Flask. It would have been a slight decline without Hydro Flask for exactly the reason you described, which is the new product categories. But I think it's a different question to ask how sticky this current margin is. I think with Hydro Flask in the portfolio, I could see this margin being sticky. There will be a natural drag from new categories. But we intend to maintain our margins to the extent that we can in the Hydro Flask business and keep all that we can in the core business. And so I would expect a small drag from new categories, but not a very significant drag.

We'll put a little investment into that online side beyond the large amount that we already put because of the retailer footfall reduction, because it's important to us to keep growing for obvious reasons and we have products that people want, and they want not only to see them but to buy them in the channel of choice. So that does cost some additional money. We'll spend to make sure. And that said, we are very mindful of our margins and that's our highest margin segment, Housewares. So it's not all just the benefits from Hydro Flask, which are helping. In fact, they drove it this quarter. But to make sure that the OXO core underneath is healthy in terms of both how it can grow and how it can deal with some changes in its own retail environment.

When you say put some more into online, are you also talking about initiatives where you - like the customization of the colors of the Hydro Flask product, is that part of that or is that --?

On Hydro Flask we do a bit of that already. It's actually fairly new. It's just happening now. And so yes, that happens and it's online. Just for clarity, I was referring to the core Housewares business, which is the OXO brand, just by the math of Hydro Flask not having anniversaried yet. In a year it will be in our core, actually a little less, six months. The point is that on the core OXO business with footfall at retail down a bit, it's important to us to keep consumers aware of the new products and the benefit, if they're not just seeing them in the stores. So we want to spend a little more on the digital marketing side. And then even when they're online, for example, you've probably seen on Amazon and lots of other dot-com sites for other major customers there's increasingly video demonstration, lots of YouTube demonstrations and others. So when you hear the kind of products I've described, like the new tabletop spiralizer, which is just doing extremely well, it's important to us to demonstrate it to consumers so they can see it and have the sort of touch-and-feel experience that they might not get at retail if there's fewer store visits. We not only want that, but it gives us a chance to differentiate ourselves based on benefits versus the competition and to communicate the kind of OXO ethos, which is about the superior design, the functionality and the appeal, frankly, of the choices that we make on products, quality of materials and the ability to help you prepare food or work in your house. So this kind of stuff costs some money, doesn't cost a ton of money. I'd rather spend on that than hang onto the last 10th of a margin point and watch the sales go down.

Yes, understood. Thanks, guys.

Thank you.

And everyone, at this time there are no further questions. I'd like to hand things back to Julien Mininberg for any additional or closing remarks.

Well, thanks again for joining us today. We look forward to seeing many of you on November 15 when we do our new product showcase for analysts and institutional investors. And we look forward to speaking with all of you on our third quarter call that will take place in January. With that, thank you very much.

And again, ladies and gentlemen, that does conclude today's conference. Thank you all for your participation. You may now disconnect.