Ted Decker
Analyst · Karen Short with Barclays. Please proceed with your question
Thanks, Craig, and good morning, everyone. I too want to thank all our associates and supplier partners for their relentless focus on serving our customers. During the second quarter, we saw unprecedented levels of engagement from both our DIY and Pro customers. Our team satisfied the strong demand by working together in a flexible and agile manner, while also prioritizing safety. As an example, we decided to cancel our Annual Memorial Day event and adjust other spring events as we didn’t want to drive even more traffic into already crowded areas for our store, like garden and paints. We also removed most of our off-shelf merchandising displays in order to support social distancing. Our teams were incredibly flexible and worked in a cross-functional manner to coordinate changes. We altered marketing plans, social media product flow, product selection and space allocation. Our merchants, suppliers, marketers, supply chain, merchandising execution and store team remained agile throughout the quarter and focused on our customers. We are fortunate to have the best supplier partners in the business, leveraging our tools and analytics we work together to make real-time adjustments to our assortments. In many instances, we introduced alternative products and reduced assortments to the highest demand SKUs that our partners could supply most effectively. As an example, to support in-stock levels for high demand items such as cleaning products, we work with suppliers to streamline production on key products, sizes and fragrances. And as you heard from Craig, the investments we’ve made in our supply chain over the last decade, allowed us to be more flexible than ever in flowing product to the right geographies. During the second quarter, 13 of our 14 merchandising departments posted double-digit comps in the quarter led by our lumber department, our kitchen and bath department posted high single-digit comps. During the quarter, comp average ticket increased 10.1% and comp transactions increased 12.3%. The growth in our comp average ticket was driven by both an increase in basket size, as well as customers trading up to new and innovative items. In addition, inflation and core commodity categories like lumber positively impacted our average ticket growth by approximately 61 basis points. The strength of our comp transaction growth was driven by consistently strong in-store and online transactions. During the second quarter, big ticket comp transactions are those over $1,000 were approximately 16%. We saw very strong performance across a number of big ticket categories, like, appliances, riding lawnmowers and Patio Furniture. However, this strength was partially offset by softer performance in certain indoor installation heavy categories, like, special order kitchens and countertops. We saw strong sales growth for both our Pro and DIY customers, with DIY sales growing faster than Pro sales. Sales to our Pro customers accelerated meaningfully compared to the first quarter and grew double digits compared to the second quarter of last year. Looking deeper into our Pro sales, we saw notable strengths with our smaller pro customer. As markets continue to reopen, we see increasing demand from all our Pro customer cohorts. We continue to lean into our strategic investments to create a Pro ecosystem that encompasses professional grade product, exclusive brands, enhanced delivery, credit, digital capabilities, field sales support, HD rental and more. We believe our differentiated ecosystem will continue to drive deeper engagement with our Pro customers Turning toward DIY customers. Our DIY customers are reengaging with their home and with The Home Depot in a meaningful way and they are engaging across the store. Well, we’ve seen strong demand with exterior projects like building decks, sheds, fences and gardens, we’ve also seen strong growth with interior projects, like, hard surface flooring, interior lighting and painting, to name a few. We firmly believe that our One Home Depot strategy is creating a best-in-class interconnected shopping experience. We are building unique capabilities that let our customers engage across our digital platforms, our updated physical stores and our enhanced delivery experience. And our consonants in these new capabilities led us to change our tagline and marketing efforts to how doers get more done. During the second quarter, new and existing customers set record levels of engagement across our new capabilities. The rate at which our existing customers are adopting new channels to engage with The Home Depot more than doubled here today. And we also saw a third of recently acquired customers reengaged with The Home Depot for another purchase in a different department. During the second quarter, our mobile apps are record number of downloads and we saw significant growth in conversion rates across all digital platforms. These results confirm our belief that we’ve been making investments in the right areas of our business and that those investments are resonating with our customers. Let me give you an example to help illustrate our enhanced capabilities and options for customers. Over the last couple of years, we’ve enabled multiple fulfillment options, including buy online pickup in store with convenient pickup lockers, buy online deliver from store with our express car and van delivery, and most recently, our curbside pickup option. As customers accelerate their adoption of an interconnected shopping experience, we’ve seen increased usage of these different fulfillment options. During the second quarter, we saw triple-digit growth across all these platforms. Another example is our HD Home business. As part of our strategic investments over the last three years, we’ve been leaning into several home décor categories. As consumers shop fewer and fewer retailers, our research show that our customers are increasingly looking to homedepot.com to help the project completers like room décor and textiles. We’re investing to create a better frictionless online shopping experience for décor. We are showcasing our collections, enabling shop by room and highlighting our capabilities and product offerings with HD Home. With record levels of traffic on homedepot.com, we’ve seen significant outsized sales growth with our HD Home assortment. All the investments across the business make us more flexible, as we continue to navigate this fluid and dynamic situation. As we look to the back half of the year, we’ll be working with our supplier partners, as well as our cross-functional teams to satisfy our customers evolving home improvement needs. With that, I’d like to turn the call over to Richard.