Greg Trepp
Analyst · Baird. Your line is open
Thank you, Lou Anne. Good morning, everyone, and thank you for joining us. During the unprecedented time, since the COVID-19 pandemic began, Hamilton Beach Brands has effectively navigated the global crisis. Our focus has been on the safety and health of our employees, serving our customers and consumers, moving our business forward, making sure we emerge stronger when we get to the other side. A number of factors have positioned us well to maximize our performance, including our investments in brands, category expansion, our global infrastructure, and team members, our diversified retailer relationships, and years of investment in e-commerce capabilities have enabled us to meet strong consumer demand. We are fortunate to be a leader in an industry that is providing essential products to homebound consumers. Most households are engaging in far more food and beverage preparation than usual, breakfast, lunch, dinner and snacks every day. Our customers and consumers are counting on us to provide appliances they can trust, that work well, that last long, and that play a small part in making their lives a little easier. In mid-March, as the virus spread globally and became a pandemic, some of our customers in the retail business and many in the food service and hospitality industries temporarily shut down and the closures had an unfavorable impact on our business. At the same time, retailers in the U.S. who remained open, thrived as providers of essential products and e-commerce sales took off. In the second quarter, consumer demand in the U.S. and Canada was so strong that these sales -- that sales in those markets offset the declines in international consumer and global commercial markets. Michelle will review our financial results for the quarter, so let me say simply that our second quarter results reflected this demand as well as the benefit of cost containment measures. Through the first half of this year, our effective management of working capital also contributed to our significantly increased cash flow and reduced debt. Meeting the consumer demand that has occurred during the pandemic presents many new challenges and our team has done a fantastic job of rising to the occasion. I'd like to thank all of our employees around the world for the excellent work they are doing. Since March 16th, all of our employees who can work remotely have done so. They are conducting our normal business activities very effectively and will continue working remotely at least through the end of the year. Many of our employees are needed to work on-site in our distribution and customer service facilities and in engineering and research labs. These employees are doing critical work and we very much appreciate and value their dedication. We are taking many precautions to keep our on-site teams safe and healthy. We monitor their situation daily to ensure we balance the needs of the business and the needs of our team members. We continue to capitalize on our many strengths in the e-commerce channel, including our fast-growing direct-to-consumer operation. In the first quarter, our e-commerce sales increased 23% and accounted for 27% of total revenue. In the second quarter, our e-commerce sales increased 77% and accounted for 37% of our sales. We believe the substantial investment we've made in our e-commerce capabilities will continue to pay off. Our products are readily available in whatever channel consumers choose to buy. Our global supply chain is another area of strength for us and has been very critical to our success during this time. Our global sourcing organization has been very agile in responding to the demand surge. All of our third-party suppliers are producing at normal capacities and are working very hard to meet our needs. Our team in China ensures that our products are made to our safety and quality specifications and that we maximize production with our suppliers. I'll add that our consumer and commercial sales teams in China are working very hard to secure every sale possible as those markets begin to rebound. We're managing costs to preserve our financial strength. We asked everyone to batten down the hatches by finding ways to spend as little as possible, but to keep the business going. This includes minimizing discretionary spending and implementing a hiring freeze for most open positions. We will assess this loss on a go-forward basis. We continue to support the business with necessary capital investment for projects that can be deferred or have been. This effort has kept us on solid ground. In the U.S. and Canada, as consumer demand has surged, the small kitchen appliance industry and our company have experienced robust point-of-sale growth. Sales of Hamilton Beach Brands products had outperformed the industry, reflecting our leader position -- leading position in a wide range of categories, a considerable -- since considerable amount of demand is focused on the product categories where we're strong and the price points are in our sweet spot. Many U.S. consumers have demonstrated they prefer trusted brands, affordable price points, key features, and high star ratings. Our strategy in providing a broad portfolio of trusted brands, covering 50-plus categories, at price points ranging from value to luxury, has positioned us well in this current environment. Demand was particularly strong for our slow cookers, blenders, food processors, hand mixers, and coffee makers, among others. Demand has increased substantially for certain specialty appliances, such as bread makers, electric pasta makers, waffle irons and the Bartesian premium cocktail machine that we began selling in the fourth quarter of 2019. In fact, demand in the second quarter was so robust that it led to out of stock positions for certain product categories, which retailers are now starting to replenish. As the second half of the year begins, we also continue to see elevated demand. We believe the shift to eating at home will continue with many people continuing to work from home, many schools offering only virtual learning this fall, and a slow build in consumer confidence with eating out. Moreover, we believe that the new habits formed during shelter-at-home circumstances may lead to an increased preference for cooking at home. More people are learning new cooking skills. There's a heightened focus on healthy eating and wellness, and many believe they can better control ingredients and portions with home cooking. In the international consumer market, we're beginning to see improvement from the weak demand earlier in the year. Many retailers and consumers are just beginning to open up, the e-commerce channel is less developed in many countries, so while orders are starting to flow, we are less certain about how quickly demand will return. While our highest demand is coming from our retail customers, our commercial customers are beginning to order again. Although the commercial market remains weak, we are well-positioned to benefit from any rebound that may occur. Our food service customers are quickly adjusting menu choices and customer service options, and our core products such as blenders and drink mixers are an important part of the meal and beverage preparation for many customers. Additionally, our focus on expanding category participation has broadened our ability to generate revenue outside of the blender and drink mixer business. E-commerce strength also is expected to have a favorable impact on commercial sales when the pandemic recovery unfolds. On the other hand, our hospitality customers remain under significant pressure. Our consumer markets in the U.S. and Canada continue to drive our performance. While we do not expect the current robust consumer demand to be fully sustained over the long-term, we believe it will continue for the remainder of the year. Increasingly, it appears that many people will continue to be at home into 2021. It is challenging to project the demand for our industry in the coming months. However, it seems highly likely that demand should remain strong in the near-term. Innovation and new product development are proven strengths of ours over a long period of time. We have over 50 new products coming to market this year and we are working on over 100 that are scheduled to come to market in 2021 and 2022. Even with employees working remotely, our new product development process is working well. Our line reviews for the holiday selling season have gone well and we've held and gained placements. We serviced core group of large retailers who are experiencing above-average demand and strong sales in stores that are open as well as online. Let me address two more topics before turning it over to Michelle. Two weeks ago, we completed an investigation involving unauthorized transactions by former employees at our Mexican subsidiaries and filed restated financials with the SEC. With this behind us, we expect our performance in Mexico to improve, which will further enhance our total company performance in the coming quarters and years. While we are very disappointed that the situation occurred, it does not change the fundamental strength of our business. I'd also like to remind everyone that Kitchen Collections' net losses and negative cash flow no longer have an impact on our company. I think the benefit of closing the business through a successful liquidation has gotten a little lost in everything else going on this year, but I wanted to make a point that we are fortunate to have completed the wind down last year. We continue to hope that the favorable impact of this move will become more evident in our valuation over time. I'll now turn the call over to Michelle.