Greg Trepp
Analyst · Baird. Please go ahead. Your line is open
Thank you Lou Anne and good morning everyone and thanks for joining our call. My comments will focus on our Hamilton Beach Brands segment, while Michelle will discuss our consolidated results and Kitchen Collection. I'll take a few minutes now to provide some high level comments about Kitchen Collection.As I'm sure you read on October 15, we announced the Kitchen Collection would wind down its retail operations and close all of its 160 stores by the end of the year. Sales began at all stores soon after the announcement and will continue through the holiday selling season. While, it's early in the process the wind down is in line with expectations.As we've discussed previously Kitchen Collection had been taking steps for some time to enhance its position and prospects by reducing in store portfolio to a core that was expected to support longer-term profitability, while operating losses have moderated in the first half of 2019 compared to last year. Kitchen Collection continued to experience decreased comparable store sales resulting from a decline in foot traffic.Despite our best efforts to return Kitchen Collection to profitability through store count consolidation further deterioration in foot traffic lowered Kitchen Collection's outlook for the prospects for future return to profitability and positive cash flow generation.We evaluated strategic alternatives to maximize the value of the business and reached the difficult, but necessary conclusion that it was in the best interest of the company and all of its stakeholders to wind down the business by the end of 2019. We're deeply grateful to all of our Kitchen Collection employees for their hard work and dedication during a difficult time and we commend their efforts and professionalism in conducting an orderly wind down process.The difficult as this action is for the kitchen collections 800 employees the move should be positive for shareholders. The wind down is occurring at a time of year when we should be able to capture the most value from the inventory.Additionally, our strategy for moving the vast majority of the stores to a one-year lease term also improves our ability to wind down. We expect that over time the benefits of this move will become evident in our market value.Now let me turn to Hamilton Beach Brands segment. You may recall that during our second quarter earnings call, we reminded everyone that in 2018 we had a strong third quarter and a softer fourth quarter and that we expected the 2019 fourth quarter to be stronger than the third quarter.We noted that with the seasonality of our business, retail orders can move up or back by a few weeks and these small ships can have a big impact on a particular quarter. In fact not only did we experience the usual timing shifts in our U.S. Consumer business we experienced a significant change in retail order patterns driven by the adverse impact of tariffs.That is a very detailed discussion that I'll get into in a moment. I will add for now that because of a lot of the third quarter revenue decrease was due to timing issues, we expect to recover a large portion of it in the fourth quarter.First let me quickly provide the key highlights of third quarter results for Hamilton Beach Brands. Revenue was $150.9 million compared to a very strong 2018 third quarter when revenue reached a record $172.5 million. The shortfall was across all of our markets except for global commercial.Gross profit margin decreased to 20.7% from 22.3% due to higher inbound freight costs, increased transportation and warehousing expenses and the adverse impact of tariffs. This along with lower sales volumes led to a decrease in operating profit.In addition to the expected difficult comparison to last year, the shortfall was due to a number of issues starting with the adverse impact of tariffs. Some of you may recall that on the same day as our last earnings call August 1 new 10% tariffs were announced on all remaining goods imported from China, List 4 and the effective date was September 1st.Couple of weeks later, it was announced that the List 4a will take effect on September 1st and List 4b would be delayed until December 15th to avoid disruptions to the holiday season. Week after that the tariff front List -- all List 1 through four products would be increased by 5% meaning that List for 4a and 4b would increase from 10% to 15% as of their respective dates List 1, 2, 3 would increase from 25% to 30% on October 1st.September the 5% increase unless one to three were delayed until October 15th and then it was later suspended. That timeline illustrates the short notice and abrupt changes faced by all companies affected by the tariffs and has been very disruptive to us our customers and our suppliers.Understanding the timing and the level of the tariffs mitigating the impact of these tariffs in a way that minimizes the disruption to our retail partners, just as the key holiday order season begins is a significant challenge and resource strain.Additionally, due to the List 4a implementation date coinciding with retailer holiday order timing, our customers have been less open to tariff-related negotiations. The process has taken much longer to finalize that it did for List 1, 2, 3. We have mitigated a significant portion of this foray, but the timing of mitigation varies. So the ultimate impact will be determined in the coming weeks and months.As a List 4 tariffs are layered onto our business the impact has become much more meaningful. As we've stated before List 1, 2, 3 had a relatively small impact on our business approximately 10% of total purchases on an annualized basis. That impact was mostly mitigated.List 4a which captured the large coffee maker category among others increased the impact to approximately 25% of company purchases annualized. List 4b will increase the amount to approximately 70%. I'll note that the tariffs impacted our U.S. consumer business and our U.S. foodservice business and hospitality businesses.As further evidence of how fluid the situation is, there is news this morning of potential progress in the trade talks. We will adjust as announcements become official. Another unfavorable impact of the tariffs is that, in our U.S. consumer market nearly 50% of the third quarter revenue decrease was due to lower direct import sales.Before the List 4 tariffs retailers were more inclined to take ownership of some inventory directly from our suppliers in China which has the benefit of a modest cost savings to the retailer and earlier revenue recognition to us.However in order to avoid the full impact of tariff increases retailers having increasingly opted to take ownership of inventory from our U.S. warehouse transferring the tariff impact to us. This shift can add up to five weeks to the date on which we recognize the revenue which is how we experience a significant revenue timing shift from the third quarter to the fourth quarter a portion of our revenue.As long as the current tariffs remain in place, we utilize a number of strategies to offset the impact of tariffs focusing all as a package to improve gross margin percent over time.For example, we negotiate with suppliers for cost concessions, we apply for exclusions we were successful in obtaining some limited exclusions last year for certain products and we also benefited from some exclusions obtained by other companies. We are working on a List 4a exclusions under the process that's just opened.We continue to explore options with respect to qualified suppliers from a number of countries which is part of our normal sourcing process.Tariffs are only one factor that we would consider in determining whether a supplier is qualified to manufacture our products. There is a significant small kitchen appliance manufacturing infrastructure set up outside China, and it will take time to establish that. HBB has moved production many times over the years, so we are confident we can sort of successfully moved production if needed.Finally, we are passing along price increases where possible. In addition to the tariffs other issues that contributed to the third quarter revenue decrease including, a loss of placements in the dollar store channel resulting from a decision we made to not compete to maintain some very low margin business. Also, food traffic challenges at some retailers, and other pressure points facing individual retail companies had a negative impact on U.S. sales in the third quarter.In our International Consumer Markets, the lower sales volume was due in large part to a one-time special purchase in 2018 by a customer in Latin America, and to a lesser degree to reduced demand in several markets. At the same time, there are many bright spots in an otherwise difficult quarter. For example, our global e-commerce revenue continued to grow in the third quarter – excuse me – and the star rating performance of our brands and products across retail channels continues to be four star and above on average.In e-commerce, the Hamilton Beach Brand remains number one in units in small kitchen appliance category. In 2019, we expect to generate e-commerce sales growth in all of our markets. Our global commercial revenue increased in the third quarter. As we reported we're working to accelerate sales growth from our commercial products around the world. We've been growing at a rate of 6% annually, and the team is building programs designed to increase the rate over time to more than 10% annually.One of the elements of the program is increasing feet on the ground in fast growing or under-developed markets. We have several new team members in place that will provide extra focus on Asia, e-commerce sales and marketing, in the hospital, culinary school and education markets. Our Only-The-Best brand's revenue increased in the third quarter driven by our Wolf Gourmet and Hamilton Beach professional products and the new partition premium cocktail delivery system that we began selling early this year.We're on track to introduce 70 to 80 new product platforms this year, and we have introduced several new products that we expect to be popular sellers for the holidays. Some of our new air fryers were introduced earlier this year, and we're also introducing three more air fryers and four pressure cookers making us well represented in brands and sizes.Our new Hamilton Beach Brand, Digital Sure-Crisp air fryer toaster oven a multi-function appliance is being particularly well received. Another new item that will roll out in early December is an innovative egg-bite maker, a small appliance that will enable consumers to easily make this popular coffee shop item at home.Also, at this holiday time of the year, we're benefiting from our leadership position in a number of categories for traditional items like hand mixers and can openers, which we offer with a variety of special features and consumer-friendly functionality.From a new category perspective, we just entered the Oral Care category, which is a large and growing presence in the e-commerce channel, with the sonic rechargeable toothbrush under the Brightline brand name. Our product received the American Dental Association Seal of Acceptance, one of the few brands to have that sanction, which would be a strong selling point.We're very excited that the initial online ratings averaged 4.5 stars, including a lot of five star ratings and reviews are very favorable. All these exciting new developments give us confidence that our strategic initiatives have strong potential to drive long-term growth in our core business and in new areas.I'll now turn the call over to Michelle.