Gregory Trepp
Analyst · Baird. Your line is open
Thank you, Lou Anne. Good morning everyone, and thanks for joining our call. My remarks will cover the fourth quarter performance of our two business segments, Hamilton Beach Brands and Kitchen Collection. At Hamilton Beach Brands despite being well-positioned for the holidays selling season with strong placements and solid promotional support, revenue in the fourth quarter was down from last year and from our expectations primarily as a result of lower sales volume in the U.S. consumer market. As we compare our actual performance to our internal expectations, the primary driver of the shortfall was a reduced order flow from the U.S. e-commerce channel. We delivered growth in many areas. And we experienced the usual ups and downs in certain brick and mortar retailers. However, the primary reason for the revenue decrease was due to the e-commerce channel. Decrease in operating profit in the fourth quarter of 2018 was primarily attributable to the decreased revenue and to a lesser extent higher consumer advertising, transportation, and warehousing expenses. Higher product costs were mitigated by higher selling prices that were implemented throughout the year. After reporting revenue growth of 12.3% for the third quarter of 2018 and based on comparisons to a strong 2017 fourth quarter, we had expected 2018 fourth quarter revenue to increase modestly over prior year. Meeting that expectation was dependent upon consumer spending patterns and the pace of sell-through and reorders from retailers during the holiday selling season. While the [indiscernible] store expectations in the key holiday selling period was disappointing. As we focused on building our business over the long-term, we are confident that we remain a leading competitor in the e-commerce channel. Our Hamilton Beach Brand obtained the number one ranking in units across the e-commerce channel in the fourth quarter and for the full-year 2018, increased sales across a number of e-commerce partners due to our consumer preferred products, five star ratings, and our investment in content among other strengths. Unfortunately, certain partners in the e-commerce channel changed the reordering criteria. There was also strong interest by consumers in some categories such as pressure cookers and air fryers where Hamilton Beach Brands is now positioned to strongly as we should have been. There was also pressure from many competitors that has always caused challenges in certain categories. However, the combination of changing criteria by some customers, our desire to ensure we maintain a competitive position but don't chase revenue at all cost among other factors resulted in a reduced order pattern from those channel. Some of you will about retailer specific activity. However, as I am sure you might expect we cannot go into specific customer details. Investors in the Hamilton Beach Brands Holding Company have to know that we are focused on building long-term shareholder value. As we I have stated previously, our progress will not be delivered in a straight line. And I expect to succeed at our goals to grow revenue and profit over time. We also realized that our short-term performance is important. However, my disappointment in a particular quarter is not as important as we believed we are positioned for long-term growth. Many parts of our business show exciting and significant growth in the fourth quarter and second-half of 2018 and I will highlight in a moment. The growth in these areas showed impressive gains and that is the key to achieving our long-term goals. We also believe the e-commerce channel shortfall will not be a persistent one although I expect upside and downside surprises to continue over time. Our first quarter of 2019 is relatively small. We are currently trending above 2018 in the e-commerce channel, and our team projects we will reverse the fourth quarter challenges [technical difficulty] growth in this channel throughout 2019. Now I would like to provide more detail about the important progress we have made and key long-term growth drivers for Hamilton Beach Brands. Our only the best products which are sold are under the Wolf Gourmet, Weston, Hamilton Beach Professional, and Chi brand names delivered strong double digit growth in the second-half of 2018 and in the fourth quarter. We generated solid increase in our international sales especially in the emerging markets in which we participate and in our global commercial group in the second-half of 2018. Sales increased for our FlexBrew coffeemaker line in the back-half of 2018, selling well across all retail channels and partners. We introduced 90 new product platforms last year including stand mixers, hand mixers, blenders, multi-cutters, bread makers, coffeemakers, pasta makers among many others. We have a full line of air fryers and pressure cookers coming to market in 2019. All of our new items should benefit us in 2019 and beyond. And we have scheduled to introduce a similarly strong line up of new products this year. For the full-year 2018, sales of our only the best products increased by more than 40% over 2017. Each brand benefited from new product introductions along with retailer expansion. Under the Wolf Gourmet brand, we introduced a deluxe drip coffeemaker, a multi-function cooker, precision griddle and we refreshed our top-selling countertop oven. We demonstrated a new Wolf Gourmet stand mixer at the International Housewares Show this past week. In our Chi gourmet care line, we introduced a new touch screen iron in the Weston line we introduced a new electric tomato strainer and no meat grinder and sausage stuffer. Hamilton Beach professional line continues to expand and last year we launched hand mixers, a digital countertop oven as well as steam tank iron design for consumers in Latin America. And a high-performance blender designed for consumers in China. I'm pleased to share that our Hamilton Beach professional hand mixer received a good health keeping Editor's pick award at the health ware show. We expect additional growth from each of our own the best brands in 2019 and continue product and channel expansion. Our global commercial products have achieved a compound annual growth rate of more than 6% since 2010 driven by reputation for performance, reliability and differentiated products. Over the past few years, we've experienced strong growth across the Americas, Europe and Asia. In 2018 our global commercial sales grew by 7% the key element for that driven our progress in global commercial market have been having an experience strong team in place expanding our high-performance blender and mixing line and more recently to further expansion of our product lines into new categories of price points. We generated significant growth in recent years and our total international revenue and particularly in emerging markets. In 2018 our total international revenue grew by 7% and the emerging market portion increased by 21%. We generated a strong growth in Mexico, Central America and South America. Despite a slowing economy we saw double-digit revenue growth in China in 2018 and expect the momentum to continue in 2019. To succeed in global markets is to provide products that meet local consumer needs. For example in 2019 we plan to enter the India market with a new Hamilton Beach professional juice and mixer grinder platform, the largest sales category in that country, but one without significant penetration that products with the quality and durability levels needed to consistently perform unique test required for Indian cooking. We're capitalizing in several opportunities to expand outside traditional small kitchen appliances. In 2018, we launched 12 products in new categories including coffee pods, laundry care items and knife sharpeners among others. While this strategic initiative is in the beginning stages we expect revenues from the theater to grow in 2019 and 2020 as we introduce more products and gain traction. We believe that by leveraging our branding, sourcing, distribution and e-commerce expertise we'll be able to generate meaningful new revenue in the years to come. In 2019, we're introducing additional categories and of products. Let me wrap up my summary of accomplishments in 2018 with one more comment about our e-commerce efforts despite the fourth quarter issues we experienced our global e-commerce sales increased in 2018. And we experienced strong double-digit growth in Canada, Mexico and Brazil. As consumer online shopping habits continue to evolve we are focused on providing best in class retail support increasing engagement with end users, enhancing programs designed to make the preferred partner globally. Next let me discuss our kitchen collection segment. 2018 was a challenging year, but we're pleased with our progress as we continue to execute our strategy which is to optimize kitchen collection store portfolio while looking aggressively to maintain gross margins, reduce operating expenses and manage working capital. [Technical difficulty] two stores and ended the year with 189 locations. As a result of store closures and headquarter expense reductions kitchen collection reduced operating expenses in 2018 by $3.4 million compared to 2017. By the end of 2019 we expect to close an additional 25 to 30 stores mostly in the first-half of the year [technical difficulty] natural lease expirations. We have a lease term of approximately one year kitchen collection expects to cost-effectively optimizing a store portfolio over time to smart core group 100 to 150 profitable stores and more favorable outlet mall locations. As a result of progress in 2018, we expect kitchen collections operating loss and use of cash will improve in 2019 overall we believe that kitchen collection is doing aggressively with a difficult operating environment. With that overview of our two segments, I'd like to turn the call over to Michelle, who will discuss our consolidated results.