Brian D. Goldner
Analyst · Citigroup
Well, let me try to answer the second part of your question in a different way from the numbers that we have reported because again, that breakdown is something that we've not reported and probably not the right way to think about things. But clearly, if you look in the quarter, you see the growth in 3 of the other -- of our 4 product segments. And you see significant growth in Girls and double-digit growth in Games and then growth in our Preschool business. You also see growth of 5 of our 7 franchise brands. In fact, franchise brand growth was up double digits in the quarter and double-digit year to date. So what we've said as our objective is, in fact, happening. And the 2 brands that didn't grow in the quarter, Transformers was just down a bit and then Littlest Pet Shop, as you know, is in the process of a reinvention around entertainment that's rolling out throughout the year, particularly in the third and fourth quarter, an all-new innovation in the product line. So long term, our focus on franchise brands and growth there is particularly heartening. We're on track for our objectives in that area. If you look at Games, we go from strength to strength, and our teams have done a great job in bringing innovation back to the Games business across a number of different segments. In fact, as we said, year to date, all of the Gaming segments, as we've broken it out for you in our recent Analyst Meetings, are up. And we would continue to thrive in Gaming across those segments. And add to that our efforts in mobile gaming. I think you're seeing us really activate our Brand Blueprint around our franchise brands, around Gaming and Girls. And then there's Preschool. We've got a number of sweet spots there where we've really developed a unique positioning and added product innovation with Play-Doh this year with a whole new compound in Play-Doh Plus. Transformers Rescue Bots bringing character play to that younger consumer in a way that moms can really buy in has been quite fantastic for us, and we're seeing that roll out around the world. So again, it really comes down to comparisons versus year ago. There were 3 major initiatives a year ago that were driving our Boys business, Beyblade and then movie-related entertainment initiatives. And as we go forward, I think we've highlighted for you a superior level of entertainment that will come both from Hasbro brands, as well as partner brands, in 2013 fall and certainly into '14, '15 and beyond.