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Hasbro, Inc. (HAS) Q4 2012 Earnings Report, Transcript and Summary

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Hasbro, Inc. (HAS)

Q4 2012 Earnings Call· Thu, Feb 7, 2013

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Hasbro, Inc. Q4 2012 Earnings Call Key Takeaways

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Hasbro, Inc. Q4 2012 Earnings Call Transcript

Operator

Operator

Good evening, and welcome to the Hasbro Fourth Quarter and Full Year 2012 Earnings Conference Call. [Operator Instructions] Today's conference is being recorded. If you have any objections, you may disconnect at this time. And at this time, I'd like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.

Debbie Hancock

Analyst · Jaime Katz with Morningstar

Thank you, and good afternoon, everyone. Our fourth quarter and full year earnings release was issued this afternoon and is available on our website. Additionally, also available on our website are presentation slides containing information covered in today's earnings release and call. The press release and presentation include information regarding non-GAAP financial measures included in today's call. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. This afternoon, Brian Goldner, Hasbro's President and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer, will review our financial results and discuss important factors impacting our performance. Following their statements, David Hargreaves, Hasbro's Executive Vice President of Corporate Strategy and Business Development, will join Brian and Deb to field your questions. Before we begin, please note that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matter. These forward-looking statements may include comments concerning our product and entertainment plans; anticipated product performance; business opportunities, plans and strategies; costs, financial goals and expectations for our future financial performance. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. Some of those factors are set forth in our annual report on Form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures. You should review such factors together with any forward-looking statements made on today's call. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. Now I would like to introduce Brian Goldner. Brian?

Brian D. Goldner

Analyst · Needham & Company

Thank you, Debbie. Good afternoon, everyone, and thank you for joining us today. In 2012, Hasbro made significant strides toward accomplishing many objectives we set and communicated for the company. Specifically, we grew 2012 EPS to $2.81 versus $2.74 per share in 2011, including a $0.10 negative impact of foreign exchange. This excludes restructuring charges in both years and a tax benefit in 2011. We returned the U.S. and Canada segment to historical operating profit margins despite lower revenues in the year. In turn, overall operating profit margins for Hasbro increased to 14.7% before charges. We leveraged our international investments, growing our emerging markets revenue 16%. These are markets in which we have significantly invested over the past several years. Importantly, we delivered better than breakeven profit for all major emerging markets outside of China, 1 year ahead of plan. We grew the Games category against an objective of stabilization and improved operating profit margins in the category. We grew revenue in our Girls category, driven by Furby and My Little Pony's brand innovation and immersive experiences. And although we did not originally state this goal, we grew Entertainment and Licensing segment revenue and operating profit in a year following a major Transformers motion picture. However, 2012 revenues declined $197 million. This reflects a negative $99 million impact from foreign exchange and a more than $100 million reduction in retail inventories. As we outlined for you earlier this year, we employed a proven approach to rebuild our U.S. business much the way we have driven our international markets. It involves shipping inventory later in the year to be more in line with consumer demand, supported by increases in marketing spending. Unfortunately, this holiday season, we saw a rapidly changing, more challenging retail environment. Lower point-of-sale trends from Thanksgiving to just…

Deborah M. Thomas

Analyst · Needham & Company

Thank you, Brian. As Brian stated, we accomplished many of the objectives we set for the company in 2012. Through solid execution and good fiscal discipline, we increased our company's underlying operating profit margins fueled by gains in the U.S. and Canada segment margin. We drove further growth in the emerging markets and achieved our profitability target a year ahead of plan. Posting 16% growth, emerging markets now represent more than 10% of our total revenue, and our major markets, such as Brazil and Russia, are profitable. We generated operating cash flow above our $500 million annual target, which continues to provide us with capital to both strategically deploy it back into our business and to return to our shareholders. Today, we announced an 11% increase in our quarterly dividend. Finally, we began the implementation of a cost-savings initiative designed to generate $100 million in annual savings by 2015. This program is wide-reaching and strategic in nature, designed not only to lower our cost basis but to drive higher levels of efficiency and effectiveness from our global teams. We have great confidence in our people and our strategy, and we believe in our ability as a team to accomplish the goals we set for Hasbro. Turning to our 2012 results, full year net revenues were $4.09 billion compared to $4.29 billion in 2011. Excluding a $98.5 million negative impact from foreign exchange, revenues declined 2% to $4.19 billion. Operating profit for the year as reported was $551.8 million compared to operating profit of $594 million in 2011. 2012 operating profit includes $47.2 million in restructuring charges. 2011 operating profit includes $14.4 million related to costs associated with establishing our Gaming Center of Excellence. Excluding these charges in both years, 2012 operating profit was $599 million or 14.7% of revenues compared…

Brian D. Goldner

Analyst · Needham & Company

Thank you, Deb. Before we take your questions, you may have noticed we have not provided guidance for the coming year. Everyone at Hasbro globally is focused on delivering profitable growth year-in and year-out for the long term. We believe this focus will result in delivering compelling long-term total shareholder returns as we have provided over the last decade. We are not, however, going to be providing annual guidance on revenues and EPS going forward. We will, however, continue to work hard to communicate to you our strategy, our milestones and the progress we are making in our evolution towards becoming a world-class branded play company. With that, Deb, David and I are happy to take your questions.

Operator

Operator

[Operator Instructions] Our first question comes from the line of Sean McGowan with Needham & Company. Sean P. McGowan - Needham & Company, LLC, Research Division: Number one, could you give us a sense, more detail, on U.S. point-of-sale movement in the quarter?

David D. R. Hargreaves

Analyst · Needham & Company

So I think, Sean, one of the things that we've said is that in the U.S., our shipments were down in the fourth quarter, I think about 6%, and we're clearly -- or for the year. And one of the things that we've done is we've reduced our retailer inventory by over $100 million during the year with our big 4 U.S. accounts. So I think it's clear that our POS was, therefore, down sort of significantly below than the reduction in our shipments in the U.S.

Brian D. Goldner

Analyst · Needham & Company

It was less then.

David D. R. Hargreaves

Analyst · Needham & Company

Yes.

Brian D. Goldner

Analyst · Needham & Company

Yes. The other thing in terms of the NPD data, one thing to note particularly in our Games business, Sean, is that Magic: The Gathering really doesn't appear in a lot of the NPD data because so much of that business is done through hobby shops and other channels of distribution. And so not only does NPD data get that in terms of sales, it also doesn't get that in terms of market share both for the Games business, as well as for the company. Sean P. McGowan - Needham & Company, LLC, Research Division: So is that how Games was able to, so far, outperform what NPD was suggesting?

Brian D. Goldner

Analyst · Needham & Company

Yes, exactly. If you look at -- frankly, if you look at both trading card game business, according to NPD, as well as the Games business, and, frankly, as well as Hasbro, that's a big difference maker because NPD doesn't track all of the sales that we get, which is the predominant amount of sales that we get, and the expanding number of sales we get for Magic: The Gathering in the hobby channel. Sean P. McGowan - Needham & Company, LLC, Research Division: Okay. All right. And then you mentioned better -- I think Deb mentioned better management and a favorable product mix as gross margin drivers. Can you give us some sense of what was the most important driver there?

Deborah M. Thomas

Analyst · Needham & Company

Sean, the most important driver was really better inventory management. By having lower inventory both at retail and our own inventory, it really drove down obsolescence costs and the other things that come with that. In addition to that, we did have some favorable product mix. As you recall, we have stated earlier in the year that we had taken some price increases on carryover product, and that helped with the margin on the carryover product. And our new product was well received at the price points that they were offered.

Brian D. Goldner

Analyst · Needham & Company

Yes. The other thing, Sean, is in Games, our operating profit margin in Games is the highest that it's been in the last 8 years. So as I told you guys, as we talked about, as we were able to develop games across all these different formats with this expertise coming from the Gaming Center of Excellence, we are able to create games in any form or format and do that in a very profitable way. And so, obviously, with Games growing, that changes the mix profitably and favorably. Sean P. McGowan - Needham & Company, LLC, Research Division: Okay. Last question, and I don't know if this is in any of the supplements you just provided, but can you tell us where these various charges are taken through up and down the P&L?

Deborah M. Thomas

Analyst · Needham & Company

Sure. We do have that. Is that in the -- so in the P&L, let me just find that section, if you don't mind, for a moment. We have in cost of sales, $2.8 million; in product development, $10.9 million; and in SD&A, $33.5 million, for the total of $47.2 million.

Brian D. Goldner

Analyst · Needham & Company

Sean, that's in the -- one of the charts that we put out as part of the presentation, the last chart.

Operator

Operator

Our next question comes from the line of Felicia Hendrix with Barclays.

Felicia R. Hendrix - Barclays Capital, Research Division

Analyst · Felicia Hendrix with Barclays

I just wanted to follow up and just to clarify your answer to Sean's question. So just want to understand, was your U.S. point-of-sales down more than the 6%?

David D. R. Hargreaves

Analyst · Felicia Hendrix with Barclays

No, less than. Because our shipments were in, we're down 6%, but we reduced our inventory in the trade by over $100 million. It means that our POS decline was substantially less than that.

Felicia R. Hendrix - Barclays Capital, Research Division

Analyst · Felicia Hendrix with Barclays

Okay. Okay. And then are you saying that the Games POS was up if you include Magic?

Brian D. Goldner

Analyst · Felicia Hendrix with Barclays

Well, we -- obviously, we don't get to track -- the tracking from hobby the same way we get the absolute sales and we know the sell-through. But we don't have NPD data for the Magic portion of the business. But we do know what the sales were overall, and we knew how the sellout went because we get that data in a different manner from our hobby channel.

Felicia R. Hendrix - Barclays Capital, Research Division

Analyst · Felicia Hendrix with Barclays

Okay. And then, Brian, in the -- you mentioned in your prepared remarks and you also showed in the slides that the retail inventories in the U.S. and Canada were down. I was just wondering if you can give us some color where they were internationally?

Brian D. Goldner

Analyst · Felicia Hendrix with Barclays

Yes, the inventory in International markets and certain areas were up, frankly, because we're growing those businesses in emerging markets. We put into place and we talked to you guys about the fact that we have now our Russian warehouse where we're putting product in. The Russian business is one of our strongest growth businesses. In Brazil, we have warehousing and are shipping product direct. So those are areas where we're growing inventory. You want to comment?

David D. R. Hargreaves

Analyst · Felicia Hendrix with Barclays

Yes, but I think in the aggregate, we were certainly down in Australia, we were down in Mexico. I think we were down in Canada. Europe was a little bit of mixed, with some markets up. So in the aggregate, not only were we down $100-plus million in the U.S., but in the aggregate, I think our retail inventories were down at least $100 million.

Brian D. Goldner

Analyst · Felicia Hendrix with Barclays

Right. And then Hasbro's inventories, as you saw, were down.

Felicia R. Hendrix - Barclays Capital, Research Division

Analyst · Felicia Hendrix with Barclays

Okay. Yes. And just final, maybe a bit of housekeeping. Just trying to understand, your tax rate was lower than expected despite the higher mix of U.S. sales in the quarter. So I was just wondering what drove that?

Deborah M. Thomas

Analyst · Felicia Hendrix with Barclays

We had a few discrete items, but our underlying rate was 26 point -- 27%.

Brian D. Goldner

Analyst · Felicia Hendrix with Barclays

So actually, it was up a bit versus a year ago.

Operator

Operator

Our next question comes from line of Jaime Katz with Morningstar.

Jaime M. Katz - Morningstar Inc., Research Division

Analyst · Jaime Katz with Morningstar

I actually have 2 questions. First, you guys didn't talk very much about the Preschool segment, but while it's not the largest segment, it can move the needle. Can you talk about kind of your outlook for this segment? Because I think your nearest competitor maybe reported some more promising data. And then, do you guys have an outlook for when you think Hub turns positive? I think you said it was a $6 million loss that was flowing through.

Debbie Hancock

Analyst · Jaime Katz with Morningstar

Yes, if you look at the Preschool business, we have a lot of positive elements there. The biggest difference in Preschool and why it was down was the year-on-year comparison for Sesame Street. The year prior, we had a very big Elmo program, and, this year, less so. If you look within PLAYSKOOL, the PLAYSKOOL HEROES line is among the fastest-growing action figure lines for Preschool, Boys, and with a number of brands there. Play-Doh performed quite well in the category, as well as some other PLAYSKOOL items. So the -- again, the biggest difference is Elmo. And we're looking forward to showing you the Sesame Street line for 2013 tomorrow, so we think we'll build that business back in 2013. In regard to The Hub, we made great progress. The Hub's now available in 72 million homes. Ratings are up quarter-on-quarter, the last 5 quarters. Ad sales up, affiliate fees up. So I just think it's a matter of a bit more time. But our studio, given the fact that we're selling shows both digitally, in television and as well as in home video, is profitable. And so again, it's just a matter of the amortization that drives the loss. If you took out the amortization, we'd actually be profitable. So it's just paying for the acquisition.

Operator

Operator

Our next question comes from the line of Michael Kelter with Goldman Sachs.

Michael Kelter - Goldman Sachs Group Inc., Research Division

Analyst · Michael Kelter with Goldman Sachs

I wanted to ask about the restructuring, and hoping you could help us with some of the major buckets of savings to come. And, I guess, part of the reason I ask, is the 10% reduction of the workforce could probably only account for around 1/3 of the $100 million projected savings. So where is the rest going to come from?

Brian D. Goldner

Analyst · Michael Kelter with Goldman Sachs

Well, actually, Michael, the -- by 2015, on a full year basis, the reduction in workforce will account for over 1/2 of the savings. It's about $55 million, and we think it's at least $100 million in savings. And then, Deb, you can comment on the Other category.

Deborah M. Thomas

Analyst · Michael Kelter with Goldman Sachs

Sure, and we will give more detail on this and more description tomorrow at our investor events. But our cost-savings initiative will come from facility consolidation with our warehousing and distribution facilities and some of our sales offices and some other process improvements that we're looking to achieve and some system enhancements as well. So like I said, we'll give more color on that tomorrow. But as Brian mentioned, the largest piece is coming from our headcount reductions.

Michael Kelter - Goldman Sachs Group Inc., Research Division

Analyst · Michael Kelter with Goldman Sachs

And 10% of the workforce is something in the area of 600 people. So $55 million assumes about $100,000 per person. So that does that mean that we're going to be looking at some mid to upper-level management departures? Or is it -- or how is it that it's that much per person that you're saving?

Deborah M. Thomas

Analyst · Michael Kelter with Goldman Sachs

I think it's interesting when Brian made his comments today, he said that we reviewed the organization from top to bottom. So throughout the organization, we've looked at areas where, perhaps, we need to change out some skill sets from what we have today. And the 10% reduction is a reduction, but it's a net -- it will be a net number at the end of the day.

Brian D. Goldner

Analyst · Michael Kelter with Goldman Sachs

So, Michael, if you look over the period prior to this change from 2000 through 2012 prior to the restructuring, we've added hundreds of people around the world in all of our emerging markets, in sales and marketing organizations. We've also added the capabilities of television, licensing, digital gaming, you name it. But our headcount through the end of 2011 was flat to 2000. So, in fact, we've been redeploying resources, been changing out personnel and been very prudent about how we hire so that we're able to add skill sets, new talent, while we've also had departures of personnel. This is ensuring that we get to lower level of overall costs given the changing environment and our need to go out and get some new and additional skill sets as we continue to drive for long-term growth.

Michael Kelter - Goldman Sachs Group Inc., Research Division

Analyst · Michael Kelter with Goldman Sachs

And then a couple of the more senior executives, there was a press release yesterday, have switched roles. Can you maybe help us with what your intention is there?

Brian D. Goldner

Analyst · Michael Kelter with Goldman Sachs

Yes, one thing is that Wiebe Tinga has a 25-year history with Hasbro. He has run several of the major regions for the company. He was very instrumental, working with David in building our teams in Latin America, building our teams in Asia Pacific, has run Northern European business, and, most recently, ran the North American business and helped us to get back to the historic levels of operating profit margin and a better partnership with our retailers in a 1-year period. We also brought an executive down from Canada who had been running our Canadian business named Michael Hogg, and he's now running the U.S. business. So that -- those are the changes in the sales and marketing by regions. And now the 4 regions around the world selling will report to Wiebe, our Chief Commercial Officer. David, you want to talk about what you're doing?

David D. R. Hargreaves

Analyst · Michael Kelter with Goldman Sachs

Yes. I think in terms of what I'm going to be doing, clearly, Michael, as you know, our industry is changing pretty rapidly. Our industry hasn't been growing recently in the developed economies around the world. At the same time, the emerging markets are growing very rapidly. In fact, the Asia Pacific market is now larger than the U.S. market. And then we've got things like, it's an ever-increasing proportion of toys driven by entertainment. And we've got tablets, which are really in great demand by children now, which are giving both a challenge and an opportunity through our brands. So I think what we've decided we need to do is we need to -- given all this rapid change, we need to be much more focused on understanding and much more proactive in reacting to these challenges and opportunities. And that's what I'm going to spend most of my time doing.

Michael Kelter - Goldman Sachs Group Inc., Research Division

Analyst · Michael Kelter with Goldman Sachs

That's very helpful. And very lastly, I just want to ask about the inventories, which sales missed your own expectations by a decent amount in the fourth quarter, but yet you didn't end up with a large amount of inventory on the books. So, I guess, I'm just trying to understand where the extra product that you would've manufactured to meet your initial expectations, where did that product end up?

David D. R. Hargreaves

Analyst · Michael Kelter with Goldman Sachs

Well, I think with $316 million inventory on our books at the end of the year, we certainly could have shipped another $100 million or so if it had materialized. Obviously, we try and react as quickly as possible when we see sales aren't coming. So and I think as far as the retailer inventories, I think we've said in our first quarter call, second quarter call and third quarter call, we've repeatedly said that retailer inventories were low. So they were very low coming into the third, fourth quarter. And therefore, a bit of a shortfall in POS that we weren't expecting hasn't meant that they've ended up with excessive inventories by any regard.

Brian D. Goldner

Analyst · Michael Kelter with Goldman Sachs

Michael, if you go back several years, it used to be the fact that it would take in supply chain about 16 weeks to get it from the Orient. And today it's, in a just-in-time world, we're much closer to 6 weeks. And, obviously, that enables us to flex up-and-down production and to take and go after hot sellers and to dial down on things that may not be selling. And so as we said, as we saw the POS declines from about Thanksgiving to right before Christmas that, that was an area where I think retailers are increasingly concerned about the POS and about that last turn of inventory. And then we did see great POS, a very strong growth year-on-year in the last part of the year. Someone on CNBC said maybe the fiscal cliff wiped Santa Claus from the front page. And I think that's a bit of the case. And so that helped us to sell down our inventory at retail, and yet we didn't get that last turn of inventory that we might have shipped in.

Operator

Operator

Our next question comes from the line of Tim Conder with Wells Fargo.

Timothy A. Conder - Wells Fargo Securities, LLC, Research Division

Analyst · Tim Conder with Wells Fargo

Just to follow up on a couple of previous questions. Number one would be related to the restructuring charges. You outlined what you expect for '13 and then said that, obviously, there'd be quite a bit more in '14. How much did you realize in savings in the fourth quarter? Clearly, I think there was some headcount reductions going on in that. How much of the savings did -- accrued in the fourth quarter from the overall program that you just implemented?

Deborah M. Thomas

Analyst · Tim Conder with Wells Fargo

None.

Brian D. Goldner

Analyst · Tim Conder with Wells Fargo

None in 2012.

Deborah M. Thomas

Analyst · Tim Conder with Wells Fargo

None in 2012.

Brian D. Goldner

Analyst · Tim Conder with Wells Fargo

And, Tim, and so for 2013, we're saying we could save $15 million to $25 million, but we'll also have some additional costs maybe in the $20 million to $30 million range.

Timothy A. Conder - Wells Fargo Securities, LLC, Research Division

Analyst · Tim Conder with Wells Fargo

Okay, okay. Okay, that helps. And then on the Games & Puzzles POS -- and, again, not to beat this to death, but you said you -- obviously, you know what NPD is. And then you mentioned that the channel is not tracked by NPD, but you have a pretty good idea from other sources, both -- so putting those 2 together, Brian, what was U.S. Games, your -- your overall POS in the U.S.?

Brian D. Goldner

Analyst · Tim Conder with Wells Fargo

In the U.S., looking there, that's flat.

Timothy A. Conder - Wells Fargo Securities, LLC, Research Division

Analyst · Tim Conder with Wells Fargo

Okay. So for '12, as a whole, you were flat in Games & Puzzles?

Brian D. Goldner

Analyst · Tim Conder with Wells Fargo

No. Games was down. Games in the -- if you take the POS for the part of Games that we have POS data for, it was down a bit.

David D. R. Hargreaves

Analyst · Tim Conder with Wells Fargo

Yes. I think Brian said that the problem is that one of our highest growth Games spend this year was Magic: The Gathering. We'll talk about -- more about that tomorrow, but it's been really doing great growth for us. But the trouble is that Magic: The Gathering is sold predominantly through hobby shops. And therefore -- and we don't get the POS information from the hobby shops that we get from the likes of Walmart and Target and Toys"R"Us, but neither do NPD or does anyone else. So no one can really track that. I think what we're saying is that, clearly, we believe that our Games shipments worldwide have been up. We know that our Games inventories at retail are down. So, on a global basis, we clearly believe that our POS is up on Games.

Brian D. Goldner

Analyst · Tim Conder with Wells Fargo

And we know what our sellout is, Magic: The Gathering, Wizards of the Coast knows what its sellout is at the hobby shops because of reorders.

Timothy A. Conder - Wells Fargo Securities, LLC, Research Division

Analyst · Tim Conder with Wells Fargo

Okay, okay. So, globally, everything on Games up, is what you're saying?

Brian D. Goldner

Analyst · Tim Conder with Wells Fargo

That's right.

Timothy A. Conder - Wells Fargo Securities, LLC, Research Division

Analyst · Tim Conder with Wells Fargo

Okay, okay. And then maybe this is a better question for tomorrow. Should we anticipate anything in the new area that's been pretty hot, obviously, in the overall Games area, the infinity type of genre?

Brian D. Goldner

Analyst · Tim Conder with Wells Fargo

We're working on games across a number of different platforms. We are going to -- we'll talk about a number of different initiatives that we have in Games. This year, we're launching a number of different brands, including off-the-board games, as well as a totally different way to think about action battling, which has been a great category for us, launching a new brand there. And over time, we'll be able to show you a lot of new platforms that we have for games. But certainly tomorrow, we are going to talk about certain new Games brands and ideas that we are launching in Games.

Operator

Operator

Our next question comes from line of Mike Swartz with SunTrust.

Michael A. Swartz - SunTrust Robinson Humphrey, Inc., Research Division

Analyst · Mike Swartz with SunTrust

Could you maybe, just talking about your cost savings, did you say if you were reinvesting as far as the $15 million to $25 million you expect in 2013? Will that be reinvested or is that expected to fall at the bottom line?

Brian D. Goldner

Analyst · Mike Swartz with SunTrust

That's savings. So all we were saying is we had $20 million to $30 million in additional expense as we work through this program, and then $15 million to $25 million savings.

Michael A. Swartz - SunTrust Robinson Humphrey, Inc., Research Division

Analyst · Mike Swartz with SunTrust

Okay. So that would be a gross number?

Brian D. Goldner

Analyst · Mike Swartz with SunTrust

Correct.

Deborah M. Thomas

Analyst · Mike Swartz with SunTrust

Correct. And the reason why we have these costs is largely due to our voluntary retirement program. Depending on how many people choose certain types of payments out of that program, we could have some pension costs that come through the year. And that's predominantly why we have such a large range on the cost side. And until it happens, we can't determine exactly what that'll be.

Michael A. Swartz - SunTrust Robinson Humphrey, Inc., Research Division

Analyst · Mike Swartz with SunTrust

Okay. Great. And then just maybe on your comments around SKU rationalization. Do you expect the pace of that to accelerate in 2013, or is that going to be a meaningful difference versus 2012? And then are there any categories in particular where you're focused on rationalizing?

Brian D. Goldner

Analyst · Mike Swartz with SunTrust

Right. We're really focused on growing our brands with the most global potential. Our franchise brands and partner brands, we have a number of challenger brands and we'll talk about what those brands are tomorrow. Obviously, there are elements within our business, like we've talked the tale of the Games business that aren't key and critical to growing our business and don't have the same awareness or interest globally. And so we're focusing on those brands that have the greatest potential and the greatest opportunity to execute them across our entire brand blueprint. Year-on-year, this is 2012 versus 2011, we reduced SKUs by 16%. And our overall target, which we'll talk about certainly a lot more tomorrow, is to reduce SKUs by an additional 30% and our items by about 40%. And we'll talk about the difference between an item and a SKU tomorrow. I'll walk you through some of our development process.

Michael A. Swartz - SunTrust Robinson Humphrey, Inc., Research Division

Analyst · Mike Swartz with SunTrust

That's an additional 30 SKUs...

Brian D. Goldner

Analyst · Mike Swartz with SunTrust

No, 30%.

Michael A. Swartz - SunTrust Robinson Humphrey, Inc., Research Division

Analyst · Mike Swartz with SunTrust

Sorry, an additional 30% versus what you've already cut out?

Brian D. Goldner

Analyst · Mike Swartz with SunTrust

Correct. Our total for the period will then be a reduction of 30%.

Operator

Operator

Our last question comes from the line of Gerrick Johnson with BMO Capital Markets.

Gerrick L. Johnson - BMO Capital Markets U.S.

Analyst · BMO Capital Markets

Your cash balance, $850 million. How much of that is overseas? How much in the U.S.?

Deborah M. Thomas

Analyst · BMO Capital Markets

The -- a significant portion is overseas. There's probably about less than $10 million in the U.S.

Gerrick L. Johnson - BMO Capital Markets U.S.

Analyst · BMO Capital Markets

Okay. And Furby, was Furby a global launch back in 1998, or was that just English-speaking markets?

David D. R. Hargreaves

Analyst · BMO Capital Markets

Ultimately, it became a global launch, so you're going to catch me out which year. I have to go back and...

Gerrick L. Johnson - BMO Capital Markets U.S.

Analyst · BMO Capital Markets

It's okay, year doesn't matter. But people globally know Furby from the last year.

Brian D. Goldner

Analyst · BMO Capital Markets

Yes.

David D. R. Hargreaves

Analyst · BMO Capital Markets

Yes. We sold 40 million Furbys way back the first time, and it was probably equally as hot and -- in Europe and some other markets as it was in the U.S.

Gerrick L. Johnson - BMO Capital Markets U.S.

Analyst · BMO Capital Markets

Okay. How many of them did you sell this year?

Brian D. Goldner

Analyst · BMO Capital Markets

We didn't really report that. But we sold it in English-speaking -- in 2012 in English-speaking countries. And this year it rolls out and will be distributed in several languages and globally.

Gerrick L. Johnson - BMO Capital Markets U.S.

Analyst · BMO Capital Markets

Okay. One more. Earlier, David said that there was $100 million worth of inventory that could have shipped in 2012 if demand had materialized. Now how much of that $100 million is sellable at full price now that we're in '12, '13?

David D. R. Hargreaves

Analyst · BMO Capital Markets

We've got very good quality of inventory. We ended up with $316 million of inventory on our books. That's certainly down versus a year ago, and it's down versus 2 years ago. But it's probably still up versus 3 years ago. So, certainly, if our retailers had come back and said, Look, sales are robust, we need more inventory. We could have shipped it. Most of it is a good quality of inventory. As Deb said, we -- because of the quality of our inventory, we took far less in terms of markdowns, closeouts, obsolescence this year-end than we had in past year-ends. So it's predominantly very good inventory, which will sell as we go into this year.

Brian D. Goldner

Analyst · BMO Capital Markets

Yes, and if you -- Gerrick, just talking about operating profit, if you look at the U.S. and Canada segment, the operating profit for the U.S. and Canada segment increased by 76% to nearly $90 million in the quarter. So it's really returning that business to higher levels of operating profit, spending less in shipping allowances and other markdowns and other liability inventory.

Gerrick L. Johnson - BMO Capital Markets U.S.

Analyst · BMO Capital Markets

Okay. Maybe one more, if I could slip it in. One Direction, is that a worldwide license or just North America, U.S.?

Brian D. Goldner

Analyst · BMO Capital Markets

It's worldwide but not the U.K.

Operator

Operator

There's no further questions at this time. I would like to turn the floor back over to Debbie Hancock for closing comments.

Debbie Hancock

Analyst · Jaime Katz with Morningstar

Thank you, everyone, for joining the call today. The replay will be available on our website in approximately 2 hours. Additionally, management's prepared remarks will be posted on our website following this call. We look forward to seeing many of you tomorrow at our Toy Fair event. If you can't join us in person, the webcast to the event will begin at 8 a.m., and the replay will be available several hours after the live webcast concludes. Thank you, and have a good night.

Operator

Operator

Thank you. This concludes today's teleconference. You may disconnect your lines at this time, and thank you for your participation.