Earnings Labs

The Hain Celestial Group, Inc. (HAIN)

Q2 2024 Earnings Call· Wed, Feb 7, 2024

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Transcript

Operator

Operator

Greetings. Welcome to The Hain Celestial Second Quarter 2024 Earnings Conference Call. [Operator Instructions] I’ll now turn the conference over to your host, Alexis Tessier, Vice President of Investor Relations. You may begin.

Alexis Tessier

Analyst

Good morning, and thank you for joining us on Hain Celestial's second quarter fiscal year 2024 earnings conference call. On the call today are Wendy Davidson, President and Chief Executive Officer, and Lee Boyce, Executive Vice President and Chief Financial Officer. During the course of this call, we may make forward-looking statements within the meanings of federal securities laws. These include expectations and assumptions regarding the company's future operations and financial performance. These statements are based on our current expectations and involve risks and uncertainties that could cause actual results to differ materially from our expectations. Please refer to our annual report on Form 10-K, quarterly reports on Form 10-Q, and other reports filed from time-to-time with the SEC, as well as the press release issued this morning for a detailed discussion of the risks that could cause our results to differ from those expressed or implied in any forward-looking statement made today. We have also prepared a presentation, inclusive of additional supplemental financial information, which is posted on our website at Hain.com under the Investors heading. Please note that remarks made today will focus on non-GAAP or adjusted financial measures. Reconciliations of non-GAAP financial measures to GAAP results, are available in the earnings release and the slide presentation accompanying this call. This call is being webcast and an archive will be made available on the website. And now, I'd like to turn the call over to Wendy.

Wendy Davidson

Analyst

Thank you, Alexis, and good morning, and thank you all for joining us today. I will begin today's call by first reviewing our second quarter results, and then provide an update on the progress with our Hain Reimagined strategy to return the business to profitable growth. Lee will then review our financial results in more detail, along with our outlook for the year. We are pleased that our second quarter delivered sequential improvement from our first quarter as anticipated in revenue, gross margin, and adjusted EBITDA. Our international business segment continued its strong growth, led by pricing, distribution, and currency benefits, and our North American business segment improved revenue trends compared to our first quarter. Adjusted EBITDA for the first half came in ahead of our plan, but was down versus prior year due to lower volume and increased investments in marketing and SG&A, offset by both pricing and productivity. Lee will provide greater detail in his remarks. We are making continued progress on the four pillars of our Hain Reimagined strategy, focusing our business in our five core categories and our five core geographies, progress in building our organizational capabilities to scale our brands and gain share, driving growth through innovation and channel expansion, and progress in generating fuel through working capital management and productivity savings to expand our margins and transform our business for sustained performance. This momentum contributed to the sequential improvement in both our top and bottom-line trends and is expected to drive growth in our second half. As we outlined on Investor Day, fiscal ‘24 is the foundational year of our multi-year transformation strategy. In the first half of the year, we prioritize execution against the focus and fuel pillars of our strategy, which will enable us to fund incremental investments in capabilities for the…

Lee Boyce

Analyst

Thank you, Wendy, and good morning, everyone. Q2 delivered a sequential improvement in both top line and bottom-line performance versus Q1. This was driven by the focus on fuel pillars of Hain Reimagined, and establishes the pathway to continue to deliver sequentially improving growth rates as we move through the balance of the year. Consolidated net sales for the second quarter were flat versus the prior year period at $454 million, an improvement sequentially from the first quarter decrease of 3.3% year-over-year. Organic net sales for the second quarter, adjusted to exclude the effects of divestitures and discontinued brands, increased 0.2% versus the prior year period, an improvement sequentially from the 2.9% year-over-year decrease in the first fiscal quarter. Organic net sales growth in the second quarter reflects an approximately two percentage point benefit from foreign exchange. The increase in organic net sales was driven by sales growth in the international segment, offset by lower sales in the North America segment, as expected. Formula was a 2% drag on organic net sales growth in the quarter. We delivered second quarter adjusted EBITDA of $47 million versus $50 million in the prior year period. Adjusted EBITDA margin was 10.4% as compared to 11% in the prior year period. Adjusted gross margin was 23.5% in the second quarter, an increase of approximately 60 basis points versus the prior year period. The increase was driven by pricing and productivity savings, partially offset by deleverage on lower sales volume, and by cost inflation. For full fiscal year ‘24, we anticipate gross margin to show an improvement of 50 to 100 basis points versus the prior year. SG&A increased 2.2% year-over-year to $74 million, representing 16.3% of net sales for the quarter. The increase was driven primarily by higher marketing expense and people-related expenses on…

Wendy Davidson

Analyst

Thank you, Lee. Amid our company's transformation, we remain committed to driving positive change for people, communities, and the planet through better-for-you brands. Making a positive impact on the world around is core to our Hain company purpose. To that end, we're proud to share that we will soon be publishing our annual global impact report, which outlines the progress we are making towards our goals for healthier people, healthier products, and a healthier planet. You'll be able to access the report and learn more on our company website. I am encouraged that we are continuing to report sequential improvements and fuel generation through our Hain Reimagined strategy. As we outlined on Investor Day, our approach will be to pay as we go to generate fuel and reinvest in the business to deliver profitable growth and margin expansion. This is a multi-year strategy to transform the business, and we'll continue to balance the pacing and prioritization to deliver steady progress to our goals. We are pleased to see the second quarter demonstrate our progress made and the momentum in our business. The accelerating trends, coupled with recent innovation and distribution gains across growth categories, give us confidence that we will pivot to growth in the back half of the year. And the progress we're making in our fuel program, will enable us to reinvest in the business to get the flywheel spinning and to realize our potential as a growth leader in better-for-you brands. We firmly believe the best is yet to come, and appreciate you joining the call today. Thank you for your interest and for your continued support. With that, operator, please open the line for questions.

Operator

Operator

Thank you. [Operator Instructions] Our first question comes from the line of Jim Salera with Stephens, Inc. Please proceed with your question.

Jim Salera

Analyst

Hi guys. Good morning. Thanks for taking our question. Wendy, I wanted to double-click a little bit on the snacking growth. It seems like this data that we have visibility in with the track channels, don't really capture the full picture. And so, if we think about the back half of the year, can you just maybe break out how much of the growth you expect to come from recovery and track channels from what we can see versus distribution gains/just organic sales growth in on-track channels.

Wendy Davidson

Analyst

Yes, I appreciate the question. And as we said, when we leaned into Hain Reimagined on Investor Day, we were going to be driving disproportionate growth in channel expansion, especially in our snacks category. It's important to remind, there were two big drivers in the snack category in the front half of the year. In quarter one, we had an impact in Terra because we made some decisions in optimizing promotion spend and in channel mix. And so, that was a quarter one impact. Pleased to say that we actually saw Terra in growth in quarter two in both dollar sales, as well as unit growth. In Garden Veggie, it was the opposite. We had good growth in quarter one. We made some choices in promotional shift, and again, some optimization around promotional spend in our RGM initiatives that impacted Garden Veggie straws, or the Garden Veggie brand in quarter two. Really pleased that the distribution gains we've had in non-measured, so we mentioned in the earlier remarks that we now have our snacks brands in 10,000 C-stores starting in January. We obviously have the Garden Veggie Flavor Burst launch that takes place right now, and we're beginning to see some momentum even in our measured channels in the latest four weeks. So, I think the combination of cleaning up our promotional activity, leaning on our channel mix, and the work that we're seeing on TDPs, as well as velocity, combined with innovation and channel expansion in the back half, give us confidence in the snack portfolio.

Jim Salera

Analyst

Great, and maybe a follow up on the channel expansion. As you guys enter a channel where you've been underpenetrated in the past, is it kind of a, you have to prove that the products can work, and so you come in with one or two SKUs, and then give the retailer a trial period to see if they want to add more? Or should we think of, there's already kind of a plan in place that we should see distribution ramp in untracked channels as you guys introduce new products and get the promotional thing right-sized?

Wendy Davidson

Analyst

It's a great question, and the thing that I think we have felt all along, we know that we have beloved consumer brands. They're just not able to find them everywhere. So, the opportunity for us isn't proving the viability of the products or the viability of the brand. It's making them more available to the consumer where they're shopping. We've had great retailer take rate in alt retail, in food service and in C-store. We're up double digits in - high double digits in all three of those away from home non-measured channels. That gives us a lot of confidence as we go forward, but I don't think that this is a need to prove it. It's a need to make it accessible and available to the consumer.

Jim Salera

Analyst

Okay, great. Thanks, guys. I'll hop back in the queue.

Operator

Operator

Thank you. Our next question comes from the line of Andrew Lazar with Barclays. Please proceed with your question.

Andrew Lazar

Analyst · Barclays. Please proceed with your question.

Great. Good morning, everybody. So, Wendy, I guess I'd love to get a better sense, or maybe I'm just not clear yet on sort of what changed or what you're seeing in the market that's leading you to want to accelerate some of these focused pillar actions, and sort of what specific actions are really being accelerated. So, are there certain parts of the business, brands or categories, where you're accelerating the sort of SKU rationalization?

Wendy Davidson

Analyst · Barclays. Please proceed with your question.

Well, remember - well, good morning, Andrew, but remember what we said on Investor Day that we would need to pay as we go. So, as we unlock fuel, we would be able to lean into investments, but also some of the simplification work that we knew would be needed, things like the work that was done with Joya last year in international, we eliminated 50% of the SKUs in the Joya portfolio, and the brand grew double digits, so a harder working core assortment in the Joya brand. We’re taking a similar approach across the entire portfolio where we have a tail of SKUs that are both adding complexity into our end supply chain. It adds added inventory both in raw and pack and in finished, but it also adds maybe unproductive SKUs in the assortment for our retail partners. So, but that obviously when you do that kind of SKU rad, it's a top line drag, and it can also be a bottom line drag. So, we knew we were going to need to pace that a bit. Because we over-delivered EBITDA in quarter one and quarter two, it puts us in a position to both invest behind some of the brand building that we wanted to do. It allows us to accelerate the adding of some of the organizational capabilities that we want, think headcount in revenue growth management and in away from home on the commercial sales side of our business, but it also allows us to accelerate some of those simplification things in SKU and footprint that we may have planned in fiscal 2025 because we didn't think we'd be in a position to be able to do it. We're in a financial position to be able to do it in fiscal ’24. So, we're going to pull those forward into quarter four.

Lee Boyce

Analyst · Barclays. Please proceed with your question.

And so, maybe I can just build upon that a little bit. I mean, the other thing is we do distribute our products into 75 markets. As we simplify our focus, it is on five key markets. So, it is an opportunity for us as well just to simplify where we've got physical assets. So, that's come into account as well. Again, we will continue to distribute into kind of broader markets, but really focus on five key markets.

Andrew Lazar

Analyst · Barclays. Please proceed with your question.

Got it. No, that's helpful. And then, Lee, just a follow-up for you. I think you said in your prepared remarks that 4Q organic sales growth would be greater than what we see in 3Q. And I'm just looking at it and just last year, right, the comparison in 3Q in terms of organic growth is far easier than in 4Q. So, I'm just curious, what are some of the things maybe you can remind us that are still expected to dampen organic sales growth in the third quarter that would make the fourth quarter organic sales growth better? Thank you.

Lee Boyce

Analyst · Barclays. Please proceed with your question.

Yes, I mean, so, so a couple of things. I mean, we've obviously got the ramp up of our new product initiative. Part of it is also just the pacing of our investments. So, we're investing, we're stepping up investment in Q3, and then that will kind of drive, and the focus in is driving that sequential improvement in volume. So, part of it is tied into kind of the pacing of our investments. And just as kind of as a reminder overall, we said we'd have a pay as you go model. So, with what we've delivered from an EBITDA perspective through the first half, that's given us the ability to then invest - increase that investment in Q3, and then we'll see that starting really coming through into the fourth quarter.

Wendy Davidson

Analyst · Barclays. Please proceed with your question.

Well, and let me add to that. Some of those distribution gains that we said that are coming certainly in this month, think C-store and some of the away from home, it takes time. And even Flavor Burst launch, it takes time for that to ramp up. So, we've assumed that we would fully realize some of that velocity in quarter four, but it takes some build time in quarter three. So, you see some of that around the timing of those as well.

Andrew Lazar

Analyst · Barclays. Please proceed with your question.

Great. Thanks so much.

Operator

Operator

Thank you. Our next question comes from the line of Andrew Wolf with C.L. King. Please proceed with your question.

Andrew Wolf

Analyst · C.L. King. Please proceed with your question.

Thank you. Good morning. On the North American snacks business, could you unpack for me the changes in the velocity, or just the total sales for Garden Veggie and Terra? It seems to go in the opposite direction sequentially between distribution changes and promotional cadence. So, I'm trying to - like Terra, like just observationally, I saw it being promoted pretty heavily, at least at Whole Foods. So, I'm trying to get a sense of, was there a non-pro promotion aspect to this versus off promotion previously? And also, with Terra - I mean, with Garden Veggie, there's so much of it sold through, or at least an appreciable amount sold through the club. Was there a change in any - a big change in the club distribution?

Wendy Davidson

Analyst · C.L. King. Please proceed with your question.

Yes, well, as we mentioned actually in some of the guidance that we gave going into the fiscal year, quarter one would have some very specific drags, one of which would be Terra, because we were making a decision to reduce the depth and frequency of large promotions, particularly in the club channel on Terra. And that was going to have a quarter one impact. That allows us to have a much more stable distribution, but also promotional activity. And I would say, and I mentioned earlier, we've seen unit volume growth, as well as dollar growth in Terra in quarter two. And in the latest four weeks, we've seen double digit dollar growth, as well as our sales on promotion are about flat to where they've been. So, we've stabilized the promotion frequency and depth to be right-sized, I would say for Terra, and we can build from there. Garden Veggies a bit different, less so in channel mix, but much more around the promotional depth. In quarter two, we didn't pace the same promotions timing that we did a year ago. So, some of that you see as a year-on-year drag. Going into quarter three, strong distribution gains on Garden Veggie, both in measured and non-measured, but what we're most excited about obviously is innovation news coming in Garden Veggie that actually creates overall brand news for the entire franchise of Garden Veggie. So, it gives us confidence as we go into the back half. But what you saw in the front half is a little bit of some of the cleanup in our revenue growth management initiatives impacting both timing and depth of volume. That's just a timing issue year-on-year.

Andrew Wolf

Analyst · C.L. King. Please proceed with your question.

Okay, Wendy, thank you. That's very clarifying. And just the follow-up is also actually with the Veggie Burst launch. It sounds like the acceptance was strong. Did it - was the acceptance what you expected, or was it actually a little better? And if it was better, did that affect your marketing plan, or was it pretty much spot on and your marketing plan's the same, just with respect to the launch?

Wendy Davidson

Analyst · C.L. King. Please proceed with your question.

Well, I would say - and I encourage you to order the product. You're going to love it. So, once we tasted the product and we saw the consumer research, we were very excited about it. To be honest, we expected to have large retailer acceptance, but I would say we are - we have almost 100% retailer acceptance across both Canada and the US. That gives us a lot of confidence as we go in. We've got a little bit more feature activity because of the strength of the launch that's probably a bit more than we planned. So, what we did was, as Lee said, we're leaning into the omnichannel marketing activity and that actually has us ramping up our investment in brand building in quarter three, which will be reflected as sort of the outlook that we have in the balance of the year, because we want to make sure that we're appropriately supporting the innovation for a successful launch, both for our retail partners and for us.

Andrew Wolf

Analyst · C.L. King. Please proceed with your question.

Okay. Thank you.

Operator

Operator

Thank you. Our next question comes from the line of Ken Goldman with J.P. Morgan Chase. Please proceed with your question.

Ken Goldman

Analyst · J.P. Morgan Chase. Please proceed with your question.

Hi, thank you. With the understanding that the data that we get especially from some syndicated providers, does not really tell the whole story on Hain. Some of the numbers we're looking at would suggest perhaps that the lifts that Hain is getting on some of its promotions may not be quite as strong as the company had hoped. I was just curious if you could comment on that, A, is that valid? And if not, I'd love to hear it. And, B, if it is valid, can you talk a little bit more about the decision to kind of invest more in the business, understanding also that not all those investments are of the promotion type of course.

Wendy Davidson

Analyst · J.P. Morgan Chase. Please proceed with your question.

Yes. Good morning, Ken. That's a great question and we're seeing the same data that you're seeing in measured channels, and I would say it depends on the brand. So, Terra has a very effective response to promotional activity, and that is allowing us to more effectively invest our trade behind Terra, both on feature and merchandising, as well as discounting of promotions that actually gets lift. So, feel very good about the plans that the team have on Terra and the response to that. Garden Veggie is a bit different. And what we're finding is that the frequency of our promotions is more important than the depth of those promotions, and having feature activity both in our snack portfolio in the UK and feature activity in the US, are really important in the snack category. So, as a part of our revenue growth management initiatives, the team is now using some really good data analytics to evaluate trade effectiveness, to make those adjustments, and then move forward. I feel better now because of those analytics that will allow us to increase the spend in the right way to move in the direction we need to, rather than a peanut butter approach across the trade. And that's what you'll see us reflecting as we go into the back half, is leaning into some of those ROI effectiveness decisions, rather than just leaning more dollars.

Ken Goldman

Analyst · J.P. Morgan Chase. Please proceed with your question.

Great. Thank you. I'll pass it on.

Operator

Operator

Thank you. Our next question comes on the line of Michael Lavery with Piper Sandler. Please proceed with your question.

Michael Lavery

Analyst

Thank you. Good morning. Just wanted to come back to some of the channel expansion, and could you put the 10,000 new C-stores in context? I guess is that just the low hanging fruit and you feel like there's some more wood to chop? Have you kind of made the rounds and that's likely kind of the extent of the upside. How do you think about what the runway looks like there? And then you've touched on food service opportunities in the past. Maybe can you give an update of how that might be progressing as well?

Wendy Davidson

Analyst

Yes, absolutely. Well, as we said on Investor Day and before, one of the reasons why we are very bullish on away from home and non-measured channels, especially for brands like ours, is we know that they're beloved by the consumer, but they're not available on the consumer sort of everyday shopping journey. It's making them more available and accessible. So, putting them within arm's reach of the consumer. To put it in in numbers, there's about 160,000 C-stores. So, putting it into 10,000 C-stores is a good move for us, but it's a starting move for us. In a retail environment, there's about 28,000 points of distribution for retail. For food service, there's about 2 million points of distribution. The dollars per point of distribution might be smaller, but they are then mentally available to the consumer. They're building the brand because you see them everywhere you're going. That's our goal is both to have it available when the consumer is in a big retail environment, but also to have it more aware as they're moving throughout their day, throughout their week. So, C-stores is a growth vehicle. We're seeing great growth, double-digit growth in the UK, as well as double-digit growth in the US, up 18% in snacks in the US alone in quarter two. In food service, we're up high double digits as we're getting some placements of brands like Garden of Eatin with commercial restaurant chains. We're getting some of our yogurt products and some of our Celestial Seasonings tea placed where they're on the consumers sort of moving throughout their day journey. So, we feel really, really good that we're getting early momentum in our away from home efforts.

Michael Lavery

Analyst

No, that's helpful. And just to follow up on some of the second half moving parts on the top line, can you give a sense for the SKU cuts or some of the geographic rationalization, just what either the timing or magnitude of that might look like. And similar for the Flavor Burst launch, just when we think about modeling in some of the pipeline fill and just to help us capture those pieces.

Lee Boyce

Analyst

Yes. So, probably you're not breaking out all those pieces specifically, but if you just think about kind of the adjustments that we made, we said for example, after the original guidance we gave, there was a percentage point pulled down due to FX. So, that's one piece. Then the other pieces in there are obviously kind of the focus initiatives, as those are broken out. And I would say there is a kind of a bit of a third element in there is, we did see some kind of year-to-date performance deleveraging a little bit on some of the volume. So, I don't think we are going to break out those pieces specifically, but you've got a percentage point, and then you can see the focus initiatives in the pull-forward is the other kind of the key element there.

Wendy Davidson

Analyst

And if you thought in terms of timing, I think was your question, we will see ramp up in Flavor Burst in quarter three, and really hit stride as we get into quarter four. On the simplification initiatives, I think you will see the majority of that hitting in quarter four. And as Lee said, if you looked at our original guidance of two to four, you figure out a point of that that we pulled back is from FX, that's different than what we originally planned, and I'd call it a point or two around the simplification is about how you'd look at that. I hope that helps.

Michael Lavery

Analyst

That's really helpful, yes. Thank you.

Operator

Operator

Thank you. Our next question comes from the line of Matt Smith with Stifel. Please proceed with your question.

Matt Smith

Analyst · Stifel. Please proceed with your question.

Hi. Good morning, Wendy. I wanted to ask a follow-up to your previous response about the impact from the focus pillar actions, the rationalization of SKUs and channels. You were talking about the predominance of the one point reduction of top line guidance beyond the FX adjustments being tied to those focus initiatives and those being concentrated in the fourth quarter. So, should we think of that as a mid-single digit headwind to revenue growth as we look out into fiscal ‘25 as you annualize the fourth quarter impact into next year? And should we think about SKU rationalization then hitting a normal cadence, or should there be incremental focus pillar actions in fiscal ‘25 as well?

Wendy Davidson

Analyst · Stifel. Please proceed with your question.

Yes, I wouldn't look at it that way. We will feel it more discreetly in quarter four, but it won't continue to carry out into fiscal ‘25. These are things that we had actually built in and layered into Hain Reimagined. And if you recall on Investor Day, we said that as we generated fuel, we would throttle forward and back because we'd be in a position to be able to do so. As we saw the effectiveness of brand building, we would also throttle forward and back. This is allowing us to just pull forward some of the things around, think of cleaning up inventory, stranded inventory of raw and pack, of SKUs that no longer need to exist in the portfolio, getting rid of some inventory finished goods in some of the SKU rad. It's working it through the trade. At the same time, we would expect, similar to what we saw in Joya, that harder working core to grow better. So, it shouldn't be a straight one for one that carries on into the next year. It's something you'll feel discreetly in the quarter, and then you've got a better working core as we go into fiscal ‘25.

Lee Boyce

Analyst · Stifel. Please proceed with your question.

Sorry. Just to build on that. I mean, I think that is a key point. Just as a reminder, on the algorithm overall that was presenting Hsin Reimagined, it was 3% plus. But to Wendy's point, part of that is streamlining with this winning portfolio. So, as you make some of these SKU rationalizations, it will be flow back to some of our existing products.

Matt Smith

Analyst · Stifel. Please proceed with your question.

Great. thank you very much. I appreciate the detail and I'll pass it on.

Operator

Operator

Thank you. [Operator instructions] Our next question comes from the line of John Baumgartner with Mizuho Securities. Please proceed with your questions.

John Baumgartner

Analyst · Mizuho Securities. Please proceed with your questions.

Good morning. Thanks for the question. Good morning. Wendy, I wanted to come back to your comments in the prepared remarks about headwinds in the macro environment. And I think historically, Hain typically leaned on a notion that the portfolio SKUs to higher income households. So, it it's more insulated from the macro. Is something changing in the environment, either with more discretion among higher income households, or are you seeing maybe less trade up from mainstream consumers even? I'm just trying to better understand the context and the impact of these macro headwinds for you.

Wendy Davidson

Analyst · Mizuho Securities. Please proceed with your questions.

Yes, that's a great question. If you would've recalled maybe a year ago when I first joined, we were talking about the, historically you would've expected that natural and organic as a category, tended to outpace conventional. All of that flipped upside down during COVID when people gravitated back to conventional products, and in some cases supply chains made conventional more readily accessible. We were waiting to see that consumer behavior really revert back to expectation. Really pleased. You see this in the (Nielsen) data that we're beginning to see, I think in the middle of last year, calendar year, we started to see the consumer revert back to historical behaviors. But what changed was they still wanted natural and organic products, but they want them available in more places. So, they're not just going to specialty retail anymore. They're going to food and mass and away from home. That's a great opportunity for Hain. But we also have been evaluating the move from brand to private label. Happy to say in the US market, we don't see that. Europe is a different story. We've seen the consumer much more impacted economically in Europe, and that's affected consumer behavior, both in number of shopping trips, but also the size of the basket. We've also seen private label recover faster in our international business in the industry than the brand. That benefits Hain because we actually are both private label and brand, and we're seeing the recovery in our private label business faster than our branded business, but still outpacing category. That's why you see such strength in the international business, while North America is beginning to recover. And it actually I think is a great example of the value of our geographic diversification in our business because it gives us a geographic hedge as the consumer behaviors start to normalize.

John Baumgartner

Analyst · Mizuho Securities. Please proceed with your questions.

So, I mean, if I build on that and look at your salty snacks business in the US, I can appreciate the shift from promotional timing and the innovation you're ramping now, but I mean, baseline volumes have been down for the portfolio since like mid-2022. Is this - building on those comments, is this a situation where some of that baseline volume and consumption has gone from Nielsen channels into non-measured, and that sort of explains, I guess, the absence of more prominent velocity growth and baseline volumes in the portfolio? Or is there something else in salty snacks, in addition to innovation and promo, that needs to be tweaked to get better same-store sales and Nielsen data?

Wendy Davidson

Analyst · Mizuho Securities. Please proceed with your questions.

Yes, I would tell you that if I look back at the early observations when I joined the company and what really led to some of our focus around Hain Reimagined, one is that you actually - we need to have a harder working core. We need to have an always on support around our brands. We need to make sure that we've got the right products on shelf and available where the consumer is shopping. And we need to have really meaningful innovation that we support both at launch, but we continuously support. What's different now than I think what you would've seen in 2022, some of the challenges were, financially the company wasn't in a position to continuously support with marketing and trade. We also had some significant supply chain disruption during that year, which pulled back a lot of promotional activity, and it also had our fill rates to the trade really below average. I'm really pleased to say that our fill rates and on-shelf availability in snacks is in top tier and has been for the last 12 months. We are in an always on promotional support and marketing support behind the brands, but we've invested in really good consumer and category insights to make sure that our campaigns are meaningful, our price pack architecture is accurate, and that our innovation is meaningful to take to the marketplace. So, I think what you should see from us is, I think natural organic products. The consumer wants those products and they love our brands. We are putting ourselves in position to be better able to run the portfolio and to drive the right kind of growth, not just episodic growth quarter-on-quarter, but to have some good momentum. And as I mentioned earlier, we're seeing actually really good dollar growth in Garden Veggie in the latest four weeks in measured channels. If you add in non-measured, it's even better. Terra Chips has actually really improved, especially in the latest four weeks, but we had unit movement in quarter two. So, I feel good about the snacks recovery and pivot to growth, but you would've seen a lot of historical noise in that.

John Baumgartner

Analyst · Mizuho Securities. Please proceed with your questions.

Thank you, Wendy.

Operator

Operator

Thank you. Our next question comes from the line of Jon Andersen with William Blair. Please proceed with your question.

Jon Andersen

Analyst · William Blair. Please proceed with your question.

Thank you. Good morning, everybody. Two quick ones. There's been a ton of discussion rightly so about the snacks business. I'm wondering if you could talk a little bit about a couple of the other focus areas, Baby & Kids and beverages, whether that be second half recovery behind the maybe remedy of the formula shortage, which you referred to in the prepared comments, and more broadly around perhaps innovation and channel expansion, some of the demand driving initiatives that are part of Hain Reimagined. And then second, on gross margin for the year, I think you provided an updated outlook for 50 to 100 basis points of improvement. Could you remind us, is that a little, I think a little less than what you previously anticipated and what some of the puts and takes around that change are? Thank you.

Wendy Davidson

Analyst · William Blair. Please proceed with your question.

Yes, I'll cover the categories and then flip it over to Lee. From a category standpoint, as you mentioned, so our snacks category was off, call it mid-single digits in quarter two, total company. And that was really tracing to some of this move in promotional activity. Feel very confident as we go into the back half of the year because of what we're seeing in the latest four weeks. The baby category was off double digits in total for the organization. If you take out formula, the baby kids category was actually in growth, but formula was a significant drag. We have secured supply as well as incremental supply partners to ensure our availability to have that product in the back half. It will result in double-digit growth year-on-year in the back half of the year in the formula part of baby kids and get that entire category back to growth. The beverage category was up high single digits between both North America and International. International was led by non-dairy beverage. That's actually a great category for us to be in, and we're a leader in both private label and brand, with a really powerful portfolio there that continues to perform. You would've heard us talk a year ago about some of the capacity utilization in our plants. All of that has been addressed and we're running a solid operation five days a week. Really good capacity utilization with the ability to support our customers, and a much more diversified customer contract base. Meal prep was up high single digits across both markets, in North America, led by Spectrum and our nut butters and our soups, and in international by soups, as well as jams and jellies. So, that's a portfolio that continues to deliver. And then personal care was actually up almost 2% year-on-year as a total category, and that was led by both by Alba, Avalon Organics, and then Live Clean, which is a leading brand in Canada. So, we're seeing really good bright spots at a category level. I feel good that we know what's driving both snacks and baby kids, and those are short-term acute that we see improving trends as we've started quarter three that give us confidence in the back half. Lee?

Lee Boyce

Analyst · William Blair. Please proceed with your question.

Yes, so just answering your question on margin, we are seeing good margin improvement, but as you point out, we had previously indicated 100 to 200 basis points. We've now refined that to 50 to 100. So, a couple of elements there. We are seeing some plant costs deleveraging on the lower volumes versus our initial expectations. I'd say on the flip side, again, we are - and we've talked about this a number of times, we are seeing sequential improvements driven by Hain Reimagined initiatives, but again, a bit lower than our initial expectations. I'd say the second element is really some of the mix impact that we've seen. And a prime example of that is formula. We originally thought formula would only impact Q1, but it did also bleed into Q2. We have secured supply in the second half, but again the full year is not in line with our initial expectations. I think more kind of on the positive side, we are seeing the benefits of pricing come through and the focus to RGM initiatives. Wendy had talked to a number of those. So, those are driving strategic pricing opportunities. Overall, also our productivity pipeline is delivering. And then I'd just say the third thing, and it does tie in a bit with RGM as well is, we continue to evolve our trade strategy. So, we are seeing a step up in ROIs versus history. But again, kind of what has changed as we've looked and within this current year is kind of just the expectations on the volume and then some of the mix. We will see that improve as we move forward and again, as we make these investments and we get that sequential improvement in the top line.

Jon Andersen

Analyst · William Blair. Please proceed with your question.

Thanks so much.

Operator

Operator

Thank you. And our next question comes from the line of Anthony Vendetti with Maxim Group. Please proceed with your question.

AnthonyVendetti

Analyst · Maxim Group. Please proceed with your question.

Thank you. Yes, most of the questions most of my questions have been answered, but I guess other than supply chain concerns or issues with baby formula, are there any other brands or SKUs that are dragging down just overall organic growth? And if so, are any of those brands or SKUs being - are you considering jettisoning them or shutting those down or selling those at this point? Or you’re still in the evaluation stage for some of those other brands that are maybe dragging down growth?

Wendy Davidson

Analyst · Maxim Group. Please proceed with your question.

Yes, thank you. I appreciate the question. We feel very good about the five categories of focus and the five geographies. What I would say is, as Lee mentioned earlier, in the five geographies, we want to make sure that that's where we are focusing our most efficient assets and footprint. We’ll still distribute beyond those five, but we really want to streamline where we've got a physical footprint. In the five categories, we feel very good about the categories we're in, that they are repertoire categories for the consumer, where they're looking for better-for-you brands and products to support healthier living. But it does mean that there's opportunities for us to ensure that we've got the hardest working portfolio in those five categories. So, we will continuously be looking at right SKUs, right assortment, right brand support that's going to deliver on that company promise, and it should be a regular part of portfolio hygiene in our business, and then we should be running and driving growth across the portfolio.

AnthonyVendetti

Analyst · Maxim Group. Please proceed with your question.

Okay. Great. Thank you so much.

Operator

Operator

We have reached the end of the question-and-answer session. I'll now turn the call back over to CEO, Wendy Davidson, for closing remarks.

Wendy Davidson

Analyst

Yes, I really appreciate everybody joining us today. We are pleased, as we said, with the progress that we're making in this foundational year of our strategy and the sequential improvement. We feel really good about the momentum that we have going into the back half and the fuel that we've generated in the front half to enable us to be able to pull forward some of our initiatives as we go into the back half of the year. Quarter two demonstrated sequential improvement, and that's what we were looking for. We're excited to pivot to growth in the back half. And again, I want to thank everybody for joining us, but also thank our Hain team for their passion and commitment.

Operator

Operator

And this concludes today's conference, and you may disconnect your lines at this time. Thank you for your participation.