Tom Harty
Analyst · Stephens. Your line is open
Thanks, Steve and good morning everyone. Fiscal 2017 was characterized by aggressive execution of our strategic initiatives which were designed to increase shareholder value overtime. In fiscal 2017, we continued to grow our already powerful consumer connection across Meredith's media platforms. Magazine readership increased to more than 100 million adults. Traffic to Meredith's digital properties grew 8% to average 86 million unique visitors per month. Additionally, sales of our branded products at retail increased. Second, we took steps to expand our media portfolio. In our Local Media Group, we acquired the broadcast assets WPCH in Atlanta from Turner Broadcasting, strengthening our position in one of the nation's largest television markets. We also added news casts in several markets, further increasing our competitive position. In our National Media Group, we launched the Magnolia Journal, an extension of Joanna and Chip Gaines popular Magnolia brand. It quickly became the strongest selling newsstand title in Meredith's recent history and we're currently selling more than 900,000 copies of each issue. Third, we successfully renewed several key revenue generating agreements. In our Local Media Group, we renewed our CBS affiliation agreements for stations in Atlanta, Phoenix, Kansas City and Flint/Saginaw into fiscal 2021. We also extended for FOX affiliations in Portland, Las Vegas, Greenville, Mobile and Springfield into fiscal 2019. In our National Media Group, we renewed our licensing program with Walmart. This program features more than 3,000 SKUs of Better Homes & Gardens branded products available at 5,000 Walmart stores and on walmart.com. In addition, we launched new licensing programs based on other Meredith brands, including a very well-received line of EatingWell branded frozen entrées and a Shape line of apparel for women. Turning to the Local Media Group, our fiscal 2017 performance set records across the board. Operating profit grew 36% to 215 million. EBITDA increased 27% to 250 million. And revenues increased 15% to 630 million. Operating profit margin was 34% and EBITDA margin was 40% Looking more closely at the breakdown of that performance, total advertising revenues grew 7% to a record 414 million, driven by strong demand for political advertising. Political advertising revenues were 63 million, with Meredith generating significant revenues from our stations in Los Vegas, St. Louis, Phoenix, Kansas City and Atlanta. Non-political advertising revenues were 352 million, compared to 374 million, due primarily to political advertising displacement, the Super Bowl moving to FOX from CBS and the Summer Olympic games on NBC. Digital advertising revenues grew more than 15%. Performance was driven by initiatives to drive traffic to our stations digital properties and stronger consumer engagement. This included the re-launch of mobile news, weather and traffic apps across our portfolio, which generated record app opens and unique page views. Other revenues and operating expenses increased, primarily due to growth in retransmission revenues from cable and satellite television operators, partially offset by higher programming fees paid to affiliated networks. Finally, ratings for our news cast remain strong. During the May ratings period, our stations ranked number one or number two in morning or late news in 10 of our 12 markets. We were number one or number two in sign-on to sign-off in six of those markets. Turning to our National Media Group, fiscal 2017 operating was 147 million, compared to a loss of 18 million in the prior year. Excluding special items, operating profit was 142 million, compared to 150 million. Revenues were 1.1 billion. Looking more closely at fiscal 2017 performance compared to the prior year, Total advertising revenues were 520 million, off 1% and up slightly on a comparable basis, which excludes MORE and Siempre Mujer magazines. This performance was driven by strong 21% growth in digital advertising which offset declines in print advertising. Digital advertising accounted for 31 percent of total National Media Group advertising revenues. Strong brands, premium ad products, proprietary first party data and our technology platforms are the foundation of our strong and profitable digital business. Our magazine grew their share of total industry advertising to 13.3% from 12%, according to the most recent data from Publishers Information Bureau. The Better Homes & Gardens, Family Circle, Martha Stewart and Midwest Living brands were particularly strong. The food, media and entertainment, household supplies and beauty advertising categories were growth leaders. Circulation revenues were 322 million, off 2%, but flat on a comparable basis. Expenses declined 16% and were down 1% excluding special items in both years as Meredith continued to pursue operational efficiencies. Finally, we took steps to generate more revenue from the individual consumer in fiscal 2017. As many of you know circulation related revenues have long been one of our most consistent revenue streams. We're leveraging our relationship at the consumer level to expand its new paid products such as membership programs, meal plans and booking items. We're also expanding into e-commerce. This includes our ShopNation affiliate marketing business, where we earn a revenue share out of promotion of third party products. Additionally, in fiscal 2017 we expanded into the performance marketing business, where we earn a revenue share for leads we generate in the Home Services arena. Now I'll turn ask Joe to provide a look at the company-wide financial highlights and our fiscal 2018 outlook.