Rich Kramer
Analyst · Wolfe Research. Please go ahead
Right, yes, so, Rod, I think the size of the business just use the overall size we use in North America for the total businesses relative to North America, as well as we look at it, so and I think you're right, I mean I'll kind of I'll jump to the end and maybe add a little bit more color, but our focus is typically on the OEs and the fleets, and that's between our product and product performance as well as our fleet solutions and proactive solutions, our brand technology and those type of things is what drives our business as opposed to the low end. But as we look at it, there is now, as you know a 4% standard tariff in place as we look at it, then there is a 10% section if I get a little technical, section 301 tariff that went into effect in the middle of 2018 and the increase to 25%, as you may remember was supposed to occur at the start of the year that's been delayed. And then also, there was the ITC announcing anti-dumping and countervailing duties that went into effect in mid-February. And those amounts can differ by company, as you probably know, but the combined sort of effective rate for most manufacturers, call it, between 42% to 45% and those rates that are applied to the import price of those tires coming in. So as an example, a standard sort of commercial truck tire coming in from China on average is about import value by 120 bucks, so the importer of record would need to pay approximately an incremental call 70 bucks to cover all the duties. So that's sort of how to think about the tariffs coming into remember for us, nearly all our commercial truck tires that we sell in the U.S. are made in the U.S. and they're made to support that business model that we spoke of, so clearly has an impact there and made reference to that in his formal remarks about what it does to the industry, but our focus is going to continue to remain on where we add value to our customers in the OEs in the fleets.