Richard J. Kramer
Analyst · CLSA. Please go ahead, your line is open
Thank you and good morning, everyone. Before we begin, I'd like to take a moment to welcome Christina Zamarro as our new Vice President of Investor Relations. Christina is a long time member of Goodyear’s Global Treasury team and I know she has already met with a number of you. She’s a great addition to our team, so welcome Christina. Now, today I’ll discuss our strong third quarter results. I’ll also address the North America volume questions that are likely on your mind and provide a brief look ahead to 2015. Laura will follow with the review of our other businesses as well as the financials. By now you’ve read the highlights of our press release. Record third quarter segment operating income of $520 million and segment operating margin of more than 11% the best in more than a decade, segment operating margins of greater than 10% in all four of our businesses, an all time record quarter for North America with earnings up 30% year-over-year. Europe, Middle East and Africa back on track with a 57% improvement in segment operating income and another strong EPS quarter. These results are the outcome of taking actions that are consistent with our strategy and putting our best efforts into how we build the value of our brands and products for the long term. You’ve seen it now for four years. In addition, I believe that delivering record results for such an extended period of timed validates our strategy especially in an environment of headwinds created by persistent global economic volatility and political unrest. Now in that environment I am pleased with our financial performance, but I’m even more gratified by how we achieve those results. For us, the how is sticking to our strategy. We are running our business better every quarter becoming more efficient and creating sustainable shareholder value just as we said we would. In regard to the third quarter, I can’t recall a time when it was more critical for us to have a discipline and commitment to the execution of our strategy. It’s easy to stay on strategy and deliver strong financial results in a robust economy but the real value of a strategy can be seen when record results are delivered even in the midst of volatile market conditions. That commitment in execution was tested over the past three months particularly in North America where I’ll focus my comments this morning. I’ll discuss what happened to volume, how we responded, the results of that response and what we expect going forward. During the quarter, the rubber manufacturers association reported that U.S. consumer replacement industry grew at sell-in that is sales into the channel by 3% year-over-year. At the same time, Goodyear’s North America replacement volume declined 4%. These numbers don’t tell the full story, so let’s take a closer look at what’s driving the numbers. Replacement volume in our North American business was impacted by two main factors. First, there was an early aggressive and distorted pre buy of low end Chinese tires in anticipation of another tariff on import of these tires. And second, we faced challenges meeting increased demand for some of our premium branded products. The most crucial factor in the quarter was the distorted impact of the significant pre buy of low end Chinese tires on industry sell-in volumes to dealers and distributors in anticipation of another import tariff. I referred to this on our last quarter call anticipating that the market would be affected by such advanced purchases. In reality, it happened even faster and with more market impact than anyone could have expected. Though the potential tariff would not occur until mid-2015, the pre-buy activity we saw this quarter some nine months ahead of a possible tariff being in place was more significant than what we saw just one quarter ahead of the tariff actually being implemented in 2009. This activity may also have been fueled by the possibility of the tariffs being made retroactive to October of this year. To get ahead of the impacts of the potential tariffs, dealers and distributors increased their purchases of Chinese tires in multiples of their normal purchase volumes and made significant investments to build inventory. In an unprecedented wave of speculated buying, many purchased a considerable portion of next year’s tires this year and now have stock piles of low end tires to sell. Now a key point to remember as channel inventories grow even larger is that sell out in North America, sell out being what consumers are actually purchasing at retail is only growing at an annual rate of between 1% and 2%. We expect to see a similar increase in 2015 as well. The distortions in the third quarter sell-in industry volumes made comparisons to share market and industry growth trends especially challenging. On slide five, we provide some context for what we believe is behind the industry volume numbers and will help put our own volumes in better context. The 3% industry sell-in increase reported by the RMA was driven by a 25% year-over-year increase in Chinese imports. When adjusted for those imports, we estimate that the industry demand for other tires would have declined about 4% in the quarter. Though as you know we do not prioritize sales at the low end of the market, Chinese imports affected our sales. The quantity of these imports in the market did two things. They occupied an abnormal amount of physical inventory space, some of which is normally filled by our own economy in mid-tier branded products and they reduced our customer’s liquidity. Now as you would expect our response to this anomaly was consistent with our strategy. We didn’t overreact to distorted market conditions and the spike in dealer buying patterns, we didn’t chase on profitable volume and we’re not in the business of making tires to sit in customers warehouses for extended periods and we didn’t sell next year’s tires at discounted prices today. Instead, we stayed focused in an environment that would have made it easy to divert from our strategy. That focus led our North America business to deliver record segment operating income of $210 million, a second straight quarter of more than 10% operating margin and improved price mix versus raw materials compared to the second quarter. Going forward, we will continue to offer a compelling value proposition to our customers and consumers that will continue to win in the market place. Staying disciplined in this environment not only proved to be value generating in the quarter, but also positioned us well for 2015 when we expect to see solid demand for our products to continue. Needless to say, I’m very comfortable with the decisions we made in the quarter. Now, moving onto the second factor, I’d like to call your attention to slide six. Demand for HVA products continue to increase and that at a faster pace than expected, which led to escalating back orders for some of our premium tires. Our high value added branded products with the strongest margins continued to be in high demand. We can trace this back to one of our mega trends. HVA tires moving onto mid-tier vehicles, that’s happening quickly and is putting pressure on our HVA replacement supply. The success of such products is the assurance of season and the Wrangler all-terrain adventure has kept demand ahead of our capacity. This strong demand validates our strategy and the value of our brand as consumers continue to seek out and prefer our tires. While we believe we have gained share with our premium products this year, we continue to take steps to capture profitable growth in this segment in the future. As we head into 2015, our recent in plant growth CapEx investments in our North America factories will deliver more high margin premium branded tires. In addition, we will leverage our Global HVA footprint to supply North America and looking ahead recently announced new plant to supply the Americas will come online in 2017 and help us meet the robust demand for high value tires in the future. As a result, we will supply more HVA tires in North America to grow profitably in targeted market segments in 2015 and beyond. As I discussed in my opening remarks, we are confident in our ability to deliver strong results across the entire company because of our commitment to an execution of our strategy. We will not chase volume for volume sake, we will compete for profitable growth in targeted market segments with a value of the Goodyear brand, our innovative quality products, our pervasive distribution and service networks and the best team in the industry provide us with competitive advantage. We are achieving real cost reduction driven by operational excellence initiatives. We are rolling out across factories around the world. Two years into this program, we have built a solid foundation to enhance the efficiency of our supply chain to help us get the right tire to the right customer at the right cost. And we’re not running our business for one quarter or one good year, but to create sustainable value for the long term. Through three quarters this year, our global business has generated nearly 1.4 billion in segment operating income. We will achieve a fourth straight year of more than 1.2 billion in earnings, something never before accomplished. That is what our strategy was built to do. Looking ahead to 2015 we anticipate the challenging economic and political conditions will persist through next year. In light of the distorted market place in North America and continuing softness in many global economies which Laura will cover in more depth, we expect our volumes to grow between 1% to 2% in 2015. In North America, the unusually high inventory levels of Chinese imports will likely have a negative impact on overall industry growth for at least the next 12 months. In this environment and with increased supply of high value Goodyear tires, we expect that we will perform better than the industry. We remain confident in our strategy and see demand for our products remaining strong. We are reaffirming with confidence our 2014 to 2016 financial targets of 10% to 15% segment operating income growth per year and annual positive free cash flow from operations. For 2014 specifically, we expect earnings growth near the high end of our range. Having been through multiple cycles of the tire industry, I can say that Goodyear is better prepared than ever to handle the volatility of our global industry and come out of it stronger. We’ve turned around our North America business. We fully funded, frozen and [de-wrist] our largest U.S. pension plans. We’ve addressed our high cost footprint around the world and we successfully launched a wave of innovative new products. All of this enabled us to put a balanced capital allocation plan in place mindful of our shareholders and reinvestment in our business to drive growth. Our focus has shifted to sales and marketing excellence. One of the key how to is on our strategy roadmap. Think of sales and marketing excellence as a companion to operational excellence, an initiative I outlined in one of my early calls as CEO and other starting to deliver measurable results. After successfully turning around our business, we must now pivot to growth, profitable growth. Our commitment to growth was demonstrated by the hiring of Richard Kellam as our new head of global sales and marketing. Richard has more than 25 years of global expertise in sales and marketing and will help lean our efforts to capitalize on our value proposition and increase our consumer focus. As I reflect on another record quarter, I’m extremely proud of our teams and our achievements. Our results are evidenced that we have the right strategy in place and we will not be deterred by volatility in any of our markets. This is how we run our business. Now based on the commitment to our strategy, our execution to date and the current share price levels we plan to repurchase up to 150 million of our common stock in the fourth quarter. We’re creating sustainable long term value now and are confident in our ability to meet the challenges ahead and continue to deliver outstanding results. I now will turn the call over to Laura.