Mark Jones
Analyst · JPMorgan
Thanks, Garrett, and welcome to our first quarter 2018 earnings call and our first call as a public company. We're excited to be with you today. And let me thank everyone for participating on our call and for your interest in Goosehead. I will provide a bit of an overview on our company and Goosehead's competitive advantage; and our CFO, Mark Colby, will follow and provide some details about our first quarter results, absent per share details since we were not yet a public company in the first quarter.
Given that we are a newly public company, I think it would be helpful to spend a few minutes providing some context on our business and share how we've created a company that is bringing meaningful value to our clients and to our shareholders. We've built one of the fastest-growing companies in not only the insurance industry, but also relative to most any consumer-facing business. Goosehead has demonstrated that it can and is disrupting one of the largest financial industries in the country, changing how business is being won. Our clients are benefiting and ultimately, our investors are going to benefit as we focus our efforts to become an industry leader over the long term.
Goosehead Insurance is a pure play personal lines property and casualty insurance broker. We primarily sell homeowners insurance and auto insurance as well as other insurance [ like ] -- to consumers throughout the United States. Over the last 15 years, we've built a unique business that is disrupting the massive $300 billion a year personal lines insurance industry in terms of delivering exactly what consumers both desire and need from their insurance broker. We've accomplished this by successfully leveraging our extraordinary human capital and our innovative technology to provide a world-class client experience. Importantly, our business model positions us to drive strong and highly predictable revenue growth as well as long-term margin expansion as we scale our business.
My wife, Robyn, and I founded the company in 2003 starting with a blank sheet of paper. After multiple poor experiences with many insurance agencies, we knew there had to be a better way to deliver personalized insurance products to consumers and provide a full service experience that we and many others really need. From day 1, we put the client at the center of our universe and focused relentlessly on meeting their needs and giving them an effortless experience. By starting with a blank slate with no legacy ideas or costly systems, we've fostered a culture of innovation at Goosehead. We were not locked into an outdated business model that was built around what's best for the insurance company, rather, we encouraged our smart and creative team to always think outside of the box to constantly enhance our business model in all aspects. Whether it's challenging and eliminating industry norms or finding a better delivery mechanism that results in a consistent outstanding client experience or creating even more efficient operations, we're able to invest capital and create a company that has significant barriers to entry. The result is that today, we're a profitable company that now has 7 corporate sales offices and over 400 franchise locations, either operating or under contract. And what's even more exciting is we're just getting started.
With that background in place, I want to shift to how we went at Goosehead over the long term. As I noted before, we compete in the $300 billion personal lines insurance industry that has really struggled to focus on meeting the needs of the consumer. In the industry, about 1/3 of the market consists of independent agents. The other 2/3 are captives and direct carriers. Those channels generally sell only one company's product, but in the modern world, consumers have come to expect choice when buying almost any product or service. These single carrier companies survive because of their enormous scale built over time, which allows them to invest billions of dollars in the blunt instrument of advertising, focused primarily on price. The result is a chronically underinsured American consumer.
Goosehead succeeds in this environment because we've created a unique business model supported by extraordinary human capital. We offer a broad product choice for consumers, over 80 insurance carriers and combine that with best-in-class service capability developed over time, that has earned us a Net Promoter Score of 87, and helping to ensure that our clients stick with us. We know of no other company in the world with a comparable NPS to us, including some sterling names in the service world such as Ritz-Carlton, Disney, Apple, Amazon and many others. A key for us is the separation of our sales and service functions, which allows our team members to do what they do best, our salespeople focused on selling, and our service people focused on providing top-shelf service. It's our clients that win in the end and that in turn drives our growth.
We sell through 2 distribution channels. Our corporate channel is staffed primarily with young, hungry and well-educated agents who're typically recent college graduates, and we continue to invest in this channel's growth. We recruit using the targeted approach I helped develop when I was worldwide head of recruiting at Bain & Company. With that toolkit in place, we built strong relationships at core campuses to enable us to target and hire top graduates. It's a playbook. It is time tested and proven to work and is easily expandable to additional campuses as we look to drive long-term sales growth as well as expanded margins and profitability.
Notably, the average age of our corporate sales agent is 26 versus the industry average age of 55. So while the typical insurance agent is beginning to wind down their career, our team is just getting warmed up. Alongside our corporate agents, we established our franchise channel in 2012 and have significantly ramped up this side of our business in the last several years to accommodate strong market demand for our value proposition.
Our franchises are managed primarily with more experienced insurance agents with an average age of 40, who became dissatisfied with their older platform. These are generally entrepreneurial-minded individuals, highly motivated to build a successful and growing agency, and we provide them exactly that platform to succeed. We focused our recruitment in this channel on those producers who are doing very well, but are stuck in a model that is not consumer-centric, frequently box them down with client service issues and this thus does not reward top performers or allow them to scale their agencies efficiently and profitably.
Given that there are nearly 400,000 insurance agents in United States, we believe there is a tremendous pipeline of growth opportunity available to us. Our distribution channels are both supported by our centralized service function, which handles each client's case from beginning to end, and also has the ability to cross-sell additional products. In any given month, our service team tease up a significant portion of our new business revenue. They are the backbone of our organization. Because they provide world-class service to our clients to ensure we retain them, our corporate and franchise agents can focus all of their efforts on new business generation.
Let me just add a little more color on our extraordinary service team. The majority of our service agents are college graduates and all are fully licensed insurance agents that can handle a client's case from cradle-to-grave. The large majority of our renewal revenue flows straight through to our bottom line. Providing extraordinary service, really world-leading service is the key driver of our success in creating and maintaining strong renewal revenue streams, and our service team has helped us generate an MPS higher than any other company that we've been able to identify in the public domain. And while all of our focus is on delivering quality, our service costs are a little more than 1/4 of industry best practice, think about that for a minute. A little more than 1/4 of industry-best practice. By providing the best friction-less client experience, we've also created an incredibly efficient and low-cost service operation. This approach allows our corporate and franchise agents to rapidly grow their books to business and achieve success and compensation levels, otherwise, unachievable. Our model has enabled us to achieve industry levels of sales production.
Our sales and service functions are supported by a robust and innovative technology platform built on the salesforce.com platform and is a key enabler of our competitive advantage. We've built our technology platform over the last decade, creating a company-wide custom management system that provides us with 360-degree visibility of our clients as well as cutting-edge data analytics that allow us to be smarter as we make business decisions. We use our platform to drive new business generation and to provide top-shelf client service, and the best part is that the platform can easily evolve over time as we further refine our client service offering and business processes.
And finally, we have our centralized back office that focuses on training, marketing, quality control, policy fulfillment, quality carrier management for both of our channels. They ensure that our sales and service functions run smoothly with the common goal of putting the client at the center of our universe. We win clients through an efficient and low-cost marketing strategy. We focus on anchoring the client relationship with homeowners insurance. This product tends to be an individual's most complicated policy and provides us the opportunity to expose new clients to Goosehead and our platform. Once we win the client, we can then cross-sell additional policies such as auto and other lines. Our go-to-market strategy focuses on building referral partner relationships whose business can benefit from our value proposition. We focused on point-of-sale transactions where we enhance the ability of professionals to get deals closed seamlessly and quickly.
Ultimately, we offer broad choices to our clients. Given our relationships with over 80 carriers, we can provide clients access to top-rated providers, enabling us to best match coverage levels of pricing. The substantial new business volume we generate for our insurance carrier partners is buttressed by our quality control process that provides reliable and precise risk placement. So when the client obtains the appropriate amount of coverage, the carrier gets a high volume of exactly the kind of business they want.
All in, we've succeeded because Goosehead offers a very strong value proposition to everyone within our business ecosystem, whether it's our clients, agents, employees, franchise partners, carriers or referral partners. As a result, we've generated strong, sustainable and profitable organic growth.
Our 10-year premium CAGR is 33%. Over the past 5 years, our premium CAGR was 41%, and we've grown revenue at a CAGR of 35% since 2015. So our growth is accelerating on a larger base of business. And because of our 88% client retention rate, we consistently have significant visibility into our ongoing top and bottom line growth given the amount of higher margin recurring revenue we generate each year.
We're focused on creating an industry leader over the long term. In terms of our growth plans, we're going to focus on 4 specific areas where we've already achieved considerable success but can ramp up to the next level. One, we'll continue to aggressively build our corporate channel. In 2017, we grew our agent headcount by 61%, and we expect to continue investing heavily in growth in 2018. Two, we will further roll out our franchise channel in a strategic and disciplined manner. Three, we will not rest, rather, we will continue to be thoughtful and creative about finding additional ways to innovate and enhance our client service and productivity. And four, we will support all of this by consistently investing in our technology and other structural enhancements, which has proven to be an effective approach to success. We believe the investments that we're making now and in the future position Goosehead to achieve consistent and significant top line organic growth as well as considerable margin expansion over time, and ultimately create long-term value for our shareholders. It's an exciting time here at Goosehead, and this is a damn good business. We appreciate all of your support.
I'll now turn the call over to Mark Colby to provide some color on our first quarter.