Rich Williams - Groupon, Inc.
Management
Sure. Thanks for that Aaron. Good morning. So, yeah, it's roughly 10 months since the Atairos investment, we continue to work closely with both Atairos and Comcast to try to uncover bigger opportunity potential. I mean, what I don't worry about is our ability to generate ideas and ways to work together. I think, to-date, our challenge has been finding the right ways to work together that we can execute and find pockets of scalable success. So that's where our focus remains is on picking a handful of things and that we think can have some good potential for both Groupon and Comcast, and trying to get those into market. And our hope is that over the next couple quarters that we'll have a little bit more traction on that side and a little bit more to tell, but at this point, we're still trying to find the right opportunities to double down on. On the cohort side and data, there is really two dimensions to that, and I think, it is a piece of the Groupon business that we don't talk a lot about and that, we're not always asked about, but we do have a lot of data. I mean, we have north of 50 million customers. We have a lot of merchants on the platform and a different kind of data than a lot of folks have. It's obviously local intent data is the core of what we have, which is very powerful. And as we think about the uses of that data, as I said, the two pieces are really both, it's on a consumer side and the merchant side. The consumer side, when we talk about shifting more marketing dollars to customer engagement to drive purchase frequency, a big piece of that is using our data footprint to intelligently remarket to customers, target them in the category that we know they're interested in, they have intent in, in the right places and the right times. We have a unique data advantage in our space to be able to do that at scale. So that's absolutely a piece of our uses of data. On the merchant side, we use that same, the same data just to help merchants understand where we have pockets of customers that are interested in their types of products and services. And we absolutely use that to make the Groupon more attractive for merchants, help them understand the opportunity space on the Groupon platform, which every day we add more, more customers through our acquisition programs, the richer it becomes, so we absolutely use it on both sides and it's a part of what we do on both fronts. You'll just see it. You'll see it accelerate in 2017 particularly on the customer side first, because it's frankly more baked into how we work every day already as a sales force and the merchant front.