Cameron M. Bready - Global Payments, Inc.
Management
Yeah, a great question. And so, if you think about Xenial, yes, it can help us move up-market, but I should note to begin, we actually are up-market in the U.S. in our software businesses. And when we talk about gateway, I'm going to maybe pick on that a little bit. Gateway is valuable as you think about integrated solutions and semi-integrated solutions. What we're really talking about with Xenial is helping a small business all the way up to someone the size of a major national chain. I can't name either now, but I can start with any of the ones probably around the corner from you, Andrew. Right now they're usually customers of our software products for point-of-sale right now. So Xenial's targeted all the way from QSRs who are individuals, sort of proprietors, the burrito shop around the corner from you, all the way up to someone who might be a piece of young brands, as an example, so any of those big brands. And what we want to do is point-of-sales software all the way back to kitchen expediting, wage modules for the folks who are working there, inventory modules, all those types of pieces of software. Not as simple as a gateway, but you're quite correct, the gateway is a core component of what we're providing. We think what we can do then is marry dealers who deliver those products to our Heartland sales force, 1,500 people blanketing major metropolitan areas around the U.S., to sell the combination of payments and software. So the Xenial play is building on something that used to be called Heartland Commerce, which was small point-of-sale software businesses combined to one cloud-based growth engine that we can globally sell over some period of time. So in 2018, we take it across the U.S.; QSRs, table service, as well as retail. 2018 into 2019, we start to globalize it in the likes of Spain, UK, and across Asia, again, with a focus on this combination of software that runs the business, plus the payment, plus at the back end of that, Xenial analytics, Xenial reporting, Xenial e-mail marketing. All these things are on the table and being, worse case, tested at a live restaurant in the U.S., going live in terms of the analytics products as we speak, as I think Jeff announced in the prepared comments, in the United States, with the analytics products also going out across the world in late 2018. So, pause for a moment to summarize, Xenial's a big play for us on global cloud-based software to help run restaurants, whether you're talking about small proprietors or enterprise-level, it will take us further upstream. Yes.