Mike Doss
Analyst · Cleve Rueckert with UBS. Your line is now open
I appreciate the question. It's an important one. And I guess parse apart a little bit. You talked about both China and Europe because they're different in terms of what's going on there. But first what I'm going to say is we share a common view that the market is going to continue to grow. I think we've demonstrated that over the last three years of what we've been able to do. So there's going to be a need for more paperboard here in the future. The question, of course, on investors' minds is it should be is what do those operating rates look like? Are the tons covered, where do they go? And what are the implications? As we think about China and those of you on the call who've followed that market for a long time, I mean ivory board has been overbuilt in China for the last two decades plus, and a very modest amount of that actually makes its way to North America. I think last year it was less than 25,000 tons. And the primary reason for that is the vast majority of the mills in China or non-integrated in both cost and energy, which makes them high cost. And so they tend to service that local market quite well. But that stuff just really doesn't export well to different geographies, because of the costs associated with it. So it's not to say that it can never show up here, but the cost structure and the cost curve over the medium-term just, it's disadvantage. There's no other way to say it against North American and European consumers. So that's how we think about China. In terms of Europe and some of the announcements that have been made and to be fair some of these have been just hypothetical, look, I'm looking at potentially doing this. I'll let you know in 2024 what I'm thinking type thing versus a very well-capitalized company last week you announced they're going to spend €1 billion, which is a lot of money. And by their own estimation create Europe's lowest-cost FBB mill. And look that makes sense to me given what they're spending, given they have an existing mill location to put that money into it. And what I believe will happen over the next few years is that machine comes online in 2025, that's what they said at least, is that that will put a fair amount of pressure on a lot of non-integrated small FBB and recycled board manufacturers in Europe, particularly given the energy situation that's playing out there now, that I don't anticipate will be materially different over the next two to three years. So, time will tell. We'll have to kind of see how that all plays out. Ultimately, the question for investors as it relates to Graphic Packaging is what the implications are for the imports here into the US, as they stated that some of that material could come to the US. I think that's a hard question to answer for me to answer right now for anybody to really know for sure, because it comes down to what's FX doing, what are costs doing in 2025, which is a long ways away from now. So, what we know for sure is that Graphic Packaging is going to throw-off a lot of operating cash flow over the next few years. I think we've done a very good job of reinvesting it intelligently back into our business to create value for shareholders. And we're going to be a very, very strong company in 2025. And so, we'll be ready to respond based on what happens there and how it kind of all plays out. And we'll be very thoughtful in terms of the decisions we make around investments back into mills, how we manage our supply and demand to grow our business. But what we'll continue to do, Cleve, is drive our integration rates up. You saw we had 200 basis points of improvement this year. We'll make progress again next year. And by 2025 that will continue to grow. And so, that's how we kind of think about it. And as I mentioned earlier, when Mark asked the question around kind of what are you thinking in terms of potential investments back into CUK, FBB or CRB, it's through that lens that we study this. We spent a lot of time thinking about those trade flows, where we buy tons, what we make, how we integrate it into our own business, and how to create the most value for shareholders over time. So, it's a very thoughtful process that we spend a lot of time on as a leadership team and as a board. And you can rest assured that that will continue to be the case here going forward. So hopefully, that gives you a little bit of color on the topic. And I appreciate you asking the question.