Philipp Schindler
Analyst · Goldman Sachs
Thanks, Sundar, and hi, everyone. It’s always great to be with you all. As Sundar indicated, we’re as focused as ever on helping businesses navigate complexity and operate from a position of confidence. AI-powered tools, insights and automation are arming customers and partners with the ability to stay agile and responsive so they can capture short-term opportunities while also building for the long term. You’ve seen our own commitment to the long term in our latest innovation announcements at I/O, Google Marketing Life and Brandcast. Sundar covered a number of these. I’ll dive deeper into a few more, including how we’re improving our advertiser experiences and building simpler, more useful products for our partners. Within Google Services, Search delivered strong revenue growth for the second quarter, driven by performance in both, travel and retail. In travel, users appetite continued to remain strong heading into the summer season. Searches for places to visit in summer were up 2x globally year-over-year, while searches for last-minute hotel deals were up 50%. However, as we’ve all seen in the news recently, the travel sector has been experiencing some challenges. As always, we’re committed to helping our travel partners navigate this with insights and new tools. Then there’s retail, where we had another solid quarter. At GML, we highlighted how we’re continuing to innovate to help merchants make the most of how quickly consumer shopping is evolving, like Best Buy who’s embracing a full omnichannel approach from measurement to bidding to using omni ad formats across Google. By adopting omni across its local inventory ads portfolio and showcasing curbside and in-store pickup, Best Buy increased in-store revenue from Google Ads by 34% last year. Today’s customers expect to shop wherever, whenever, and they care as much about local as they do about finding inspiration for the next purchase online. In Q2, searches for open now and near me were up 8x globally year-over-year, while searches for designer outlet jumped 90%. We also saw strong interest in apparel categories like women’s clothing and in beauty categories like perfume and fragrances. With AI-powered tools like Performance Max, which local and smart shopping campaigns will upgrade to in time for the holidays, we’re helping businesses move at speed and scale to reach new and existing customers wherever they are in their shopping journey with relevant useful content. We’ve seen strong momentum with PMax. Advertiser adoption is up 5 times year-to-date. Sustainable Apparel brand, Rothy’s drove a 59% increase in conversions and a 60% increase in revenue after turning to PMax. By leveraging its creative assets and showing them at scale, Rothy’s reached more customers in a way it hadn’t been able to do before. Innovating across Search and YouTube also remain top priorities. Sundar mentioned new 3D AR features. Target and Wayfair are testing these to help customers see and shop products in real life. We launched new ad formats for more visual browsy search experiences. And then there’s cool live commerce capabilities like live direct which let creators start a shopping live stream on their channel and then redirect viewers to a brand’s channel for more. Let’s dive deeper into YouTube. In the second quarter, the biggest factor in the year-over-year comparison was the lapping of a very strong second quarter in 2021 when we experienced a strong recovery from the impact of COVID in early 2020. Ruth will provide more details on this later on. As we continue to help advertisers manage through uncertainty, I would point out three key highlights for YouTube. First, Brandcast joined the Upfronts in New York in May for the first time ever, a reflection of how digital and linear TV worlds are converging for both viewers and advertisers. As the number one streaming video platform to reach viewers across all devices with billions of hours of video watched every day, YouTube remains well-positioned to deliver the reach, results and relevance that advertisers need. In fact, even in TV’s biggest moments, YouTube is still delivering huge incremental reach. According to Comscore, 49.9% of adults that saw a Super Bowl ad on YouTube on the day of the Super Bowl did not see the ad on TV. And as more advertisers tap into connected TV, they’re also driving results. According to Google commissioned Nielsen meta-analysis of MMMs that measured YouTube CTV and TV across U.S. consumer packaged goods, on average, YouTube CTV effectiveness was 3.1 times greater than TV. Take GSK Consumer Healthcare, now Haleon, who piloted CTV campaigns across its top 10 global markets to drive effectiveness at scale and tap into the shift to streaming. The results, 73% of campaigns drove substantial lift in brand and unbranded searches, and viewers were up to 14 times more likely to search for Haleon related terms. Adding CTV to its existing plans also led to greater efficiencies and savings. Haleon has since opted its 2022-2023 investment and is now expanding CTV across LATAM and EMEA markets. Second, as Sundar said, our momentum in Shorts continues. Last quarter, we shared that we’re in the early stages of testing monetization with ads, and we continue to be encouraged by the results so far. Third, there’s full funnel, which we’ve covered before, and more advertisers are embracing. On average, YouTube advertisers using a full funnel strategy experienced 80% unique reach across brand and action campaigns. With this incremental reach across upper and lower funnel formats, advertisers meet different audiences based on where they are in the purchase journey. Estee Lauder Taiwan’s recent campaign for its advanced night repair serum is a great example. Branded content collaboration with top creators raised awareness, while YouTube shopping shelf feature boosted consideration, and to generate new leads and sales, a series of well-orchestrated action formats did the trick. This full funnel strategy drove 29% more unique visits to its website and a 95% increase in sales. With our performance products, advertisers can convert demand with our massive reach products, they create net new demand at scale. Lastly, an update on how we’re bringing the best across Google to our partners and key ecosystems. First, in gaming, to help Bandai Namco Entertainment drive immersive gaming experiences and build a more robust IP strategy, we’re partnering across Cloud, Geo, Ads, YouTube and more. And then there’s news. Google News showcase now has 1,500-plus partnerships with publications across 17 countries, including recent agreements with publications in the UK, Romania and Slovakia. I’ll close, as I always do, with gratitude for customers and partners and for Googlers across sales, partnerships, product engineering and our many, many support teams. Thank you for your tireless commitment to making a positive impact around the world. Ruth, over to you.