David Maher
Analyst · JPMorgan
So first off, I think it's worth a minute to look at the U.S. market. Very strong rounds of play data, up 20% some-odd in March and up 6% or 7% for the quarter. That I think needs to be taken with a grain of salt because you had some tough weather in the Southeast that affected play and affected the market. So we're very pleased with the overall interest in demand and participation levels. Rounds of play in the north in Q1 are different than rounds of play in the south in Q1. I think that really just points to the weather differences we saw. But overall, structurally very pleased. And again in markets where you had tough weather, you saw rounds decline, you saw a slower retail; and conversely where you had favorable weather, you saw some nice upticks. Moving around the globe a bit, I called out we had some particularly wet starts to the season. Very common in Q1, you're going to have some slow starts and some quicker starts. Wet weather, I think I called out Korea and the U.K. slowed their starts to the season. But generally speaking where you saw a decent weather, you saw rounds of play favorable. So to our golfer and the dedicated player, not a lot has changed in the last months and quarters. Demand is strong, they're avid, they're resilient. Again the biggest callout at this stage is really focused on weather. But in terms of early demand, I'll point to some of our new product launches whether it's golf balls, I noted on the call that we're pleased and it was a unique quarter in that we drove gains from all newly launched performance models and also Pro V1, which comped against last year's launch. So we like the way that played out in the quarter. Some strong club launches led by Vokey wedges and Phantom putters, that's a mallet putter. Mallets are particularly strong these days so our timing was fortuitous with a mallet launch in 2024. But early days, Matt, in Q1 and we're always careful about deducing too much from what we see in Q1 because a lot of it is weather, a lot of what you see is simply shipments in. But in terms of consumer behavior, we like what we see in line with expectations. I won't call out any highs or lows other than in key markets where weather was down, you saw some softness and again in key markets where you had decent weather, you saw rounds of play upticks. I do note that a lot of the increase again -- which is why I say it needs to be taken with a grain of salt, a lot of the increase we saw in participation in the U.S. came from the north and in Q1 that just plays differently than gains in the Carolinas, Florida, Alabama, et cetera. So covered a lot of ground there, but hopefully gave you a quick snapshot on how we think about demand, participation and early state of the consumer.