Roger Hamilton
Analyst · Diamond Equity. Please proceed with your questions
Thank you, Flora, and good morning, everyone. Our listing on the New York Stock Exchange American represented a major milestone in the ongoing growth of Genius Group and our GeniusU Edtech platform. So I'd like to start this call by saying that I am very proud of our entire team and global community who have played a role in making this as even possible. So I'm going to start by highlighting a few important hires that we have made recently. After having joined our Board of Directors in January, 2022, we appointed Mr. Richard Berman as our Audit Committee Chair in March, 2022. Richard's business career spans over 35 years of venture capital, senior management, and merger and acquisitions experience, and over the past decade, he has served on the Board of five companies that have each reached over a $1 billion in market capitalization, and they are Cryoport, Advaxis, EXIDE, Internet Commerce Corporation, and Ontrak, and he is currently is a Director of four public NASDAQ companies, Cryoport Inc, COMSovereign Holding Corp., BioVie Inc, and Context Therapeutics Inc. We are thrilled that Richard has taken the important role of Audit Chair and believe that his appointment is a tremendous addition to our Board of Directors and that his extensive public company experience will be greatly beneficial to Genius Group. Second addition to our Board of Directors is Mr. Tim Murphy in September, 2022. Tim has 30 years of leadership in the global law enforcement, compliance, intelligence, and business communities. He currently is the President and CEO of Consortium Networks, a cybersecurity and networking company, and serves on the Board of Western Union and Ferris State University. He previously was the President of Thomson Reuters Special Services and a Special Agent and Executive in the FBI where he held a number of operational positions in a variety of [field officers] nationwide, investigating matters as diverse as counter-terrorism, intelligence, cyber and organized crime, and he eventually became the Deputy Director of the FBI, position he held until retiring in 2011. So we are excited to have Tim joined our Board as we believe that his technology and compliance expertise and his wide global network will be tremendous assets for furthering our mission. We also hired our new CFO, Erez Simha in July, 2022 to accelerate Genius Groups global growth. Erez brings over 20 years of experience and a proven track record of scaling high-tech disruptive companies in multiple industries, including food-tech, blockchain, 3D printing, and digital assets. He held CFO and COO positions in multiple companies, including Stratasys Ltd and Just Inc. Throughout his career, Erez brought these companies into the mainstream and has helped them globally by implementing infrastructure and building global teams and networks. He also brings with him an extensive M&A and post-merger integration experience, which will serve Genius Group in its current strategy of growth through inorganic expansion. We are pleased to have Erez joined the group as his track record of working in disruptive tech is a perfect addition to the team and his role will be instrumental in taking Genius Group to its next stage of growth. We also brought in Mr. Rav Karwal, as our new Chief Revenue Officer in June, 2022. Rav is an entrepreneur executive with a successful track record of leading revenue, sales, and other go-to market strategies at early to later-stage tech ventures, including HGM, Hyrecar, Exela, Apprion, and Scholast iSoft. During his time working with portfolio companies in private equity and as a cofounder of two start-ups, Rav has consistently driven exponential revenue growth. We believe that his track record of growing revenues of global tech platforms through innovative growth strategies is stellar and think that he will provide immense value to Genius Group as we scale our operations. We believe that a strong executive team that we have at both the Genius Group and subsidiary levels will help drive our mission to disrupt the current education model with a more student-centered, entrepreneurial, life-long learning curriculum. The global education and training industry is one of the industry's most in need of disruption and upgrading. The education market intelligence firm HolonIQ forecasts the industry to grow by 4.3% CAGR to $10 trillion by 2030. This growth is driven by population growth in developing markets which fuels expansion and technology, which underpins unprecedented reskilling and upskilling in developed economies. According to HolonIQ, the next decade will see an additional 350 million post-secondary graduates and nearly 800 million more K-12 graduates than today. So the world will need to add 1.5 million teachers per year on average, and the role of teacher will represent more of that of a mentor or coach. On the other hand, the education technology market, Edtech is expected to grow at a much faster rate of 16.3% compound growth by 2025 to reach $404 billion, which represents 5% of the global education expenditure. This surge in Edtech spending has been accelerated by the impact of COVID-19 and is expected to recalibrate to a longer term integration of digital technologies and transition to a much higher adoption of online learning. In addition to a strong growth in Edtech spending and the growing number of students globally, we believe that the entire schooling system is also being disrupted by the shift to more online learning. This growth to digital schooling is taking place alongside its surge in home-schooling as parents discover the benefits and ease of educating their children from home. And this can be seen from the high penetration rate of online learning platforms in the next five years as it will reach 11.4% by 2027. Another trend that is worth watching closely is the growing gig economy and entrepreneurship markets. We have seen a constant growth in a number of new businesses being opened in the U.S. over the past 10 years and projected gross volume transactions of the gig economy is projected to grow at 17.4% CAGR by 2023. Moreover, Statista which is a statistics company published that today 35% of U.S. workers are involved in the On-Demand gig economy and this statistic will grow to 50% by 2027. Every worker that chooses to find ways to generate their own income is seeking education on the best strategies to achieve this. We believe that self-funded life-long education has become a significant growth sector in the midst of the COVID-19 pandemic. We believe that the education market had traditionally led to one of two pathways, either to further academia or to potential employment. Education today does not prepare students for the increasingly viable third option, starting a business, and this is where Genius Group comes in. We are developing our own curriculum as a supplement to the existing education system, and in time, we aspire to create a fully accredited alternative to the traditional U.S. school and university pathway. Today, we are the only company providing an alternative path to the current education system and we aim to teach individuals how to create their own job rather than learn to get a job. Genius Group delivers a universal, personalized life-long education system with an AI-driven Edtech platform and a 21st century curriculum to prepare students with the leadership, entrepreneurial and life skills to succeed in today's market. On our Edtech platform, GeniusU, we are developing our own Genie AI virtual assistant to give each student a personalized learning path at every stage of their education with an intention for this to be delivered at every age from early to a 100 years old. Currently, our platform includes personal profiles for students to present themselves, dashboards to measure progress, their learning and earning metrics, communication circles to connect with other students and mentors, and a full range of continually upgraded learning modalities and assessment tools to suit each student from micro courses to certifications and graduate degrees delivered by a combination of global and local faculty. Our premium revenue model has allowed Genius Group to attract students and partners to join the platform for free and build a community and content that encourages them to stay. Then, over time, a percentage of them upgrade to pay courses to products and certifications. GeniusU also delivers each teacher a web-store events platform and microdegree learning platform to offer their entire product range in one place. This in turn gives them the ability to grow, manage, and engage multiple communities around multiple courses tapping into our ever-growing community of engaged students. This model results in multiple benefits including rapid scalability, low marketing cost per student, and heightened platform activity. This network effect enables us to deliver courses to a much wider and more global student body than we would with the traditional enrollment process. The number of students and partners on our platform has been growing steadily over time. At the end of H1 2022, we had 2.8 million students on the GeniusU platform with 6,500 new students joining each week in 2022, and this represents a 13% annualized growth rate since December, 2021. Similarly, our paying students grew to 39,124 in the past six months, a 9.44% annualized growth rate. These student numbers are prior to the integration of our IPO acquisition companies with GeniusU. On a pro forma basis, we had 4.2 million students and users at the end of H1 2022. The number of partners on GeniusU grew to 10,622 since December 2021, a 7.9% annualized growth rate and on a performance basis, we had 12,391 partners on GeniusU. We expect to increase both the number of students and partners to grow over time as we step up our organic growth efforts by mainly increasing marketing spend and improving our customer experience, and we continue our inorganic growth by making further acquisitions. We believe that our free student community represents a significant business opportunity for us to bring them in and through the personalized paid path. While some students joined through word-of-mouth or referral, students also joined through our direct marketing spend by Google and Facebook. And for our partners, most of them begin a students and then choose to join our faculty or partnership program. Similarly, we also run marketing campaigns to attract faculty members and partners to GeniusU. We track our student and partner intake, acquisition costs and activity over the first 24 months and measure their average spend over these periods as this helps us measure the effectiveness of our marketing campaigns. And historically, our marketing campaigns have been very effective. Our student marketing activity generates 20.5x return on ad spend. Every $1,000 in student marketing costs has generated $20,501 in revenue in the first 24 months as they purchased their first courses and later on upgrade to higher price courses and diploma programs. This equates to a $0.75 marketing cost per student and $15.46 revenue per student in the first 24 months. Similarly, our partner marketing activity generates 46.7x return on ad spend. Every $1,000 in partner marketing costs has generated $46,702 in revenue for GeniusU in the first 24 months, and this equates to a $26 marketing cost per partner and $1,229 revenue per partner in the first 24 months. The effectiveness of our marketing campaigns are even better if we look at specific student pathways. Our GeniusU tests generates 58x return on ad spend after 18 months while our festivals, which include the five-day free challenge and a two-day summit prospectively result in 44x and 188x return on ad spend after 18 months. These statistics show the effectiveness and scalability of our marketing campaign, and as we step up our organic growth efforts by increasing marketing spend and improving our customer experience, we are expecting those statistics to improve over time. We have a three phase strategy to disrupt the education industry. So our first phase from 2015 to 2020 was focused on educating entrepreneurs that are willing to self-fund their education. This has enabled us to grow globally to over 1.4 million members and to self-fund our growth with the same entrepreneurs that we have been educating. Our second phase from 2020 to 2025 is focused on expanding our curriculum to schools and colleges through acquisitions, partnerships and licensing agreements with education companies that add valuable courses, content accreditation, campuses, faculty and students to the group while continuing to grow our Genius Group programs. Our third phase from 2025 to 2030 will be to have our Genius Group curriculum accredited in the U.S. and the UK as an alternative to the existing Cambridge and K-12 curriculums. This third phase is an aspirational goal and is not assured as it is dependent on the success of our second phase, and dependent on us succeeding in getting accreditation from the accrediting bodies in the relevant countries. Now as we are in our second growth phase, let's focus on our acquisition and partnership strategy for the next three years. Companies that we identify as potential targets our curriculum, campuses or Edtech companies in the U.S. and UK, but also in Asia or Australia with revenues in the range of $2 million to $25 million per annum. Our targets will already benefit from a lower student base, strong leadership, and a leadership position in that industry. They should also contribute to our entrepreneurial education curriculum, faculty, campuses, or complement our platform and user base. Our final criteria is that each acquisition should be able to digitize their curriculum and globalize it throughout our platform. With this acquisition strategy in mind, we have completed the acquisition of five companies in 2022 as of today, four at the time of IPO and one this October. Our first acquisition was the $1.9 million acquisition of Education Angels, a provider of in-house childcare, which enables children from birth to five years old to flourish in a caring environment tailored to their needs. The company maximizes children's learning potential and built their emotional intelligence with the intention that they develop confidence, creativity, and the desire for life-long learning. We acquired Education Angels to expand its model globally on our Edtech platform, and because it allows Genius Group to target students of a new age group, which contributes to its corporate life-long learning goal. Our second acquisition was a $2.6 million acquisition of E-Squared Education Enterprises; a South Africa-based entrepreneur-focused primary and secondary school and vocational college. It runs three institutions that share the same goal as Genius Group, which is to produce self-motivated individuals who are ready to tackle the next phase of their lives be it at an education level, in the corporate world, or as an entrepreneur. We acquired E-Squared to further enhance its offering and bring campuses and a range of trusted programs to their portfolio by integrating it on GeniusU. Also, it allows Genius Group to target students of a new age group in Africa, a country that has seen a dramatic increase in entrepreneurs over the last decade. Our third acquisition was a $13 million acquisition of U.S.-based University of Antelope Valley. It is an accredited university in California that offers career-focused on-campus and online programs at the master's, bachelor's and associate degree level as well as certificate and continuing education programs in several high demand sectors. We acquired UAV to grow the university campus and build a metaversity to deliver tertiary education globally in an immersive and engaging way. Our fourth acquisition was a $19.1 million acquisition of Property Investors Network, a UK-based property networking organization. PIN is the largest property investor network in England that connects new and experienced property investors across 50 different cities. We acquired PIN to expand its model to investors globally through Genius Groups community of partners and students. The last acquisition completed this month was a $10 million acquisition of U.S.-based Revealed Films Inc. It is a media production company that specializes in multi-part documentaries. We acquired Revealed Films to enhance and supplement Genius Groups always involving curriculum with high quality entrepreneurial education videos. These five acquisitions have expanded Genius Groups educational frames into new age groups so that our entrepreneurial curriculum now extends from early learning through primary school, secondary school, university, adult learning and corporate training. Therefore, improving educational opportunities in our life-long learning curriculum from early age to a 100 years old. However, our acquisition strategy is not only to acquire content to supplement our core curriculum, but to also acquire industry certifications and government accreditations and funding. The purpose of acquiring education companies with courses that have earned certifications and accreditations is first for our students to obtain industry recognized certifications that will enable them to be recognized within their chosen career, whether they choose to start their own business or take the job with companies operating in the industry. Secondly, it is for the Genius curriculum to progress from a supplement to the traditional education system to a replacement of it. And third, it will allow Genius Group to shorten the multi-year process of establishing accreditations ourselves. And lastly, it is to obtain funding where available to bring down the cost burden of their education. Within three of the five acquisitions, we are one step closer to achieving those goals. Education Angels is approved and licensed by the New Zealand Department of Education, and the government funds 50% of the education while E-Square schools are approved by the South Africa Department of Education. And UAV has a dozen certifications, including the SEVP certification, enabling the participation of foreign students, the WASC Senior College and University Commission accreditation, and the approval for Title IV federal loans, grants, and other federal state and private financial aid. Now that those acquisitions have been closed, we are in the process of integrating them into our platform and global ecosystem through a four-step process, acquisition, integration, digitization, and distribution. By acquiring them, we are able to combine each company's courses and products into our curriculum, and you need to add that platform and to tailor them to the needs of our students. We believe this will increase the life-time value of our students and reduce the student and partner acquisition costs for each level of our curriculum. By digitizing the courses and products for online delivery, we aim to scale each company's product offerings globally. And by providing the courses in a modular form, we believe it provides partners and faculty with the opportunity to participate in marketing and facilitating the delivery of each company's courses and products in the countries and cities where we have our Genius communities. The integration of those companies to GeniusU, will help accelerate their speed, size, and scale and increase their enrollments and capacity to deliver courses and increase the student retention through personalized education pathways. Also, as we integrate them into the same premium model and student and partner pathways on GeniusU, we are expecting them to improve on their operational metrics such as cost per student or partner, revenue per student or partner, and return on ad spend, which in turn will improve Genius Groups operational metrics. Our goal is to ensure we can significantly grow their valuation from their purchase price from the first year of acquisition. We believe that we have a strong acquisition and integration team to ensure that each acquisition is able to align rapidly with the culture and leadership systems of the group. Phase two of our growth strategy will continue over the next few years, and we aim to grow at a 50% rate year-on-year with 30% coming from acquisitions and 20% from organic growth. We will continue targeting curriculum, campuses and Edtech companies and integrating them on to our GeniusU platform. In addition to our acquisition, we have begun the process of partnering with thought leaders and companies that are aligned to our mission that bring with them new students and course content and may lead to potential acquisitions in the future. So for example, in November, we are hosting an Impact Investor Festival with 20,000 registered students in partnership with popular educators, including Brian Jung and Jaspreet Singh, both investor educators, each with over one million subscribers on YouTube. In December, we are hosting our Global Entrepreneur Summit featuring futurist, Peter Diamandis, co-founder of Singularity University and the XPRIZE. Salim Ismail, author of Exponential Organizations and founder of OpenExO, a global training organization teaching entrepreneurial skills to companies including Airbus, Procter & Gamble, Unilever, Visa and HP and Verne Harnish, founder of the YEO, now known as the Entrepreneurs Organization and co-founder of Scaling Up. Each bring with them Star Power, students and world class course content. Similarly, our latest acquisition Revealed Films attracts viewers and students through its library of documentaries featuring well-known entrepreneur and investor educators, including New York Times bestselling authors, Robert Kiyosaki, James Rickards, andGarrett Gunderson. By building an Edtech enabled link between thought leaders and educators who already attract a global following of life-long learnings and certified courses that in time can be integrated with government certified high school diplomas, company sponsored certifications and university degree programs, our partnership strategy combined with our acquisition strategy to accelerate the growth of our student base and improve our operational metrics. Another pillar of our growth strategy is to invest in technology as we believe that engagement will be much higher when they can use the same environment to not only learn, but also connect with others, share their learning and run challenges on our program and on our platform. One of the main technology projects that Genius Group is working on is the creation of a Metaversity, which will combine gamified learning, a digital accredited system and augmented and virtual reality. Our plan is to extend courses and programs to interactive learning environments in the metaverse with students and faculty connecting and learning in global classrooms and virtual 3D environments. We are building six campuses, each with a vibrant community, lead mentors and course content to service six types of members and partners on GeniusU. We also plan to integrate each student's AI-based virtual system as 3D virtual systems that accompany each student on their personalized journey. Moreover, student credits earned on the platform will also be integrated into the metaverse so that students can spend them on products and services within GeniusU as well as counting towards their certifications. Considering our mission is to develop an entrepreneur education system that prepares students for the 21st century, we believe that Web3 and the Metaverse will provide students and teachers with an enhanced way to interact and learn in a global classroom. The goal is to develop a blended solution of real life online and virtual learning to gamify learning and make it far more engaging and fun working with students in real-time around the world. Now, I would like to turn it over to Erez, so that he can give an overview of our financial performance.