Aaron Jagdfeld
Analyst · KeyBanc Capital Markets.
Yes. So I mean, we've got, we kind of alluded to it on the call. We've got pretty good visibility there already. A lot of preordering in that business early on here in the first quarter. So we have a decent backlog that we're working from. We're shifting our attention to continuing to add customers, which I think is the other part of your question, Jeff, in terms of acceptance of the product, it is interesting. Our initial thesis there was that we take these 6,500 residential dealers, we'd introduce these new products, and they would grab that and they'd run forward with it and promote it. The truth of the matter is, some of them have, some of them that are a little bit more out in the vanguard, some of them were already involved with solar. So that's a much easier connection point. But largely, that's going to take more time. I think it's the takeaway there for us. But where we are getting success and we're having where we're seeing some really good acceptance is in the solar installed channel themselves, both the national installers, the national companies as well as the independent channel and the distribution partners that they use. So the wholesale channels that feed the equipment into those independent dealers, we've had a lot of really good success early on here, introducing the product to them. Obviously, we're out there talking to them how we're driving leads in this space, we're driving awareness around solar plus storage, the importance and driving those attachment rates. And that gives we get some really high marks from these guys because, that perennial challenge in the solar market has been customer acquisition costs. And obviously, anybody coming into the space, writing large checks, and we're writing large checks right now to drive not only our own brand awareness in space, but also market awareness overall and penetration rates. Anybody doing that, to help them with their customer act costs and keep those lower is that goes a long way. So we're getting a lot of great pickup there. The interesting thing, the part of our thesis that we didn't have, right, aside from the dealers, not maybe picking it up as quickly, but these solar dealers are very interested in home standby. We've had many of them are adding home standby. So we're picking up new points of life there that we really hadn't attributed much business to kind of in how we had modeled our entrance into clean energy. So it's explaining out maybe a little differently than we had thought. But I would say that, on a net-net basis, it's playing out more favorably, as obviously, as our numbers would indicate, more favorably than what we had laid out back in the Investor Day, back in September.