Aaron P. Jagdfeld - Generac Holdings, Inc.
Management
Yeah. So what we saw in Q4 Jerry, I mean we typically see a push towards the year end on activations which we saw in-home consultations usually perceive that by a couple of months, which we saw. I wouldn't say that the spikes were as large. Regionally speaking, the Northeast was down regionally for the year and also in the quarter although not nearly as severe as previous quarters. The Northeast still continues to come off of, I would call it the hangover of the events that had transpired out there in 2011 and 2012. So that decrease in that region put pressure overall on those things. That being said, I think that was offset largely in Q4 as we mentioned in our prepared remarks by the impact of Matthew. Now, as you're also learning, and you mentioned, a lot of that was sell-in, not necessarily sell-through as channel partners took a fair amount of inventory, took advantage of promotional cadence we have, they were in a better buying mood because of the outage events. And coming into the beginning of the year here, we see kind of from an end market demand standpoint, very similar trends to what we've seen in years past, not materially different. I would say that activations in in-home consultations in areas that we saw impacted by Matthew are up year-over-year and the rest of the market is either kind of flattish to maybe slightly down continuing in the Northeast still, which is pretty phenomenal, just goes to show you how big that market had gotten, but I think it's pretty stable trends. We've got a number of things, as we said, that we're working on to focus on improving close rates. I think that's a really big focus area, it has been last year, but we've adjusted some of our programs this year to reflect the importance of close rate in the rankings of residential dealers, which we hadn't done in the past. So we think that trying to better use market forces to our advantage to improve close rates. If we could just see even a slight improvement in close rates, it's a material impact. We do a lot of quotations, I mean, a lot of quotations and the close rates are relatively small. And if we could get those close rates to move just a little bit, it's going to have a nice impact on overall home standby demand. So I think that's really the game for us and our focus is that end of the market.