Aaron Jagdfeld
Analyst · Canaccord Genuity, please proceed
Thanks, York. Good morning, everyone, and thank you for joining us today. Before we begin this morning, I want to say that our thoughts and prayers go out to those that are currently being affected by the major storm at the East Coast. This storm was built significant with regards to shrink for the large region that has impacted. Our teams at Generac are working around the clock producing and shipping products to the affected regions, assisting customers with their questions and providing technical support to our distribution partners. As the company focused very heavily on backup power generation, our business model has built around providing a very high level of service and support during times like these. In addition to our teams here at Generac, we have the industry’s largest and most well trained generator-dealer network of more than 4,500 partners that are focused on taking care of our customers during major outage events. We believe that this event as well as other recent outages will have a positive impact on our results going forward. And accordingly, we have significantly raised our guidance for the remainder of 2012. Now I’d like to turn our attention to Generac’s third quarter results, which we believe continue to demonstrate the accelerated option of standby generators into the residential and life commercial markets. Our third quarter net sales increased 26% over the prior year to $300.6 million. This follows the third quarter of 2011 that grew 49% over the third quarter of 2010. The significant growth that we have delivered over the last several years clearly illustrates the progress that we’re making in executing our Powering Ahead strategic plan Growth in shipments of home standby generators were again strong during the current year third quarter as the market for this product category continues to develop with more homeowners becoming aware of the importance of having a backup power system for their home. As a result of our execution and meeting the increased demand for these products during the current quarter, we believe we have expanded upon our leading market share position for home standby generators, as consumers further realize the advantages of the Generac branded, including the breadth of our product offerings, our industry-leading price points, and the support we provide for both our customers and our distribution partners. Major power outage events continue to be an important catalyst for demand and highlight the powerful macro drivers for our business as the prolonged underinvestment in the aging electrical grid is leading to more frequent and longer power disruptions for homeowners and businesses. Although the category has been growing at a compounded annual rate of nearly 17% over the last decade, home standby generators are only installed in roughly 2.5% of all single family and attached homes. The market opportunity for these products remains very attractive with every 1% of additional penetration representing $2 billion of market value. As the leader in this relatively nascent market with over 70% share, we believe Generac is very well positioned for additional future growth in our residential markets. The latest series of major power outages have helped to create additional momentum and the awareness for automatic backup power solutions for homes, and this is awareness coupled with our greater marketing and distribution efforts have continued to drive significant baseline growth for home standby generators in North America. With regards to our Commercial & Industrial products, an important driver for our business going forward, is the increased market interest in cleaner-burning, more cross effective natural gas fuel backup power solutions. While still a much smaller portion of the overall C&I market, demand for these products is increasing at a faster rate than traditional diesel fuel generators given their lower capital and operating costs. As a leader in the North American market for natural gas fuel generators for over 30 years, we believe we are well positioned to capitalize on the secular shift towards these products. During the current year third quarter, we continued to see a year-over-year increase in natural gas generator shipments providing attractive organic growth for our C&I products. In addition to natural gas fuel generators Magnum branded light towers and mobile generators have also performed well as demand for mobile equipment continues to benefit from a secular shift towards renting versus buying, and as the equipment rental companies replace their aging fleets. We’ll remain excited about the strategic fit of these products through the additional diversification and cross-selling opportunities they bring to our business. After now owing Magnum for over a year, we’re also very pleased with our integration efforts and are on track to achieve our cost synergy targets. We also continue to make important progress in executing our strategic plan. Our Powering Ahead strategy, which we implemented less than two years ago, has served as a template for investments in our company that we expect will position Generac for longer-term growth. Since this implementation in 2010, we’ve exceeded our performance goals established at that time, reaching many of those targets a year earlier than we had originally planned. As we look to the future, our Powering Ahead strategic plan will continue to be driven by the same four key growth objectives of growing the market for home standby generators, increasing our share of the Commercial & Industrial market, diversification of our business through new products and services and expanding our geographic reach. As we continue to move the Powering Ahead plan forward, we are focused on a number of new initiatives that will continue to grow the baseline business for Generac as follows. In working to grow the residential standby generator market, we have made important progress in 2012 in designing and implementing a number of focused dealer development programs, we believe, will allow us to create and close sale leads more effectively. These programs incorporate new sales tools, training improvements and more structured processes that are designed to better align our dealer network with Generac and improve the overall consumer sales process. We have also enhanced our efforts in using data regarding the location of our installed products to implement targeted marketing techniques for new sales prospects as well as having developed a more sophisticated and efficient process to capture and track sales leads through our dealer network. Additionally, we have further expanded our residential and light commercial distribution network ending the third quarter with over 4,500 dealers representing an increase of approximately 500 channel partners over the last 12 months, increasing both the awareness and the availability of home standby generators are two important elements for driving the penetration of these products higher. We also believe improving, the consumer purchasing process will allows more quickly growth as emerging product category. With regards to growing the commercial standby generator market, we believe there is significant opportunity to tap into this highly underpenetrated end-market consisting mainly of small footprint commercial buildings such as gas stations and convenient stores, restaurants, pharmacies, bank branches and clinics and other small healthcare facilities. We believe, our expertise in natural gas generators, our vast distribution capabilities and our national account customer focus will allow us to increase the market for commercial standby generators. By using a targeted marketing approach and funneling opportunities to our distribution partners, we’re confident we’ll be able to effectively penetrate this market by presenting a very compelling return on investment for business owners, who are looking to protect the revenue streams as well as their inventories of backup power protection in addition to our initiatives associated with growing the market for home standby and commercial backup generators. We have a number of new product development initiatives underway as well. Innovation is always been a part of Generac’s culture, it is something we view as a core competency of our company. As we work towards diversifying our business, we believe innovation can play an important role in helping us to achieve this goal. One example in this area that we are particularly excited about is our ability to bring so much new innovation to the power washer product category. Our one wash product line was introduced at the Lawn and Garden Show in Louisville, Kentucky last week, and is the latest addition to our growing power washer product lines. Market exclusive features such as variable pressure output for different path, automatic shutoff protection and increased ease of use differentiate this product from any other power washer on the market today. We have made good progress on liner views with the one wash product, as well as with our legacy power washer products for the 2013 selling season. In addition to power washers, we also have several product development projects underway to broaden our commercial and industrial product offering, which we believe will significantly expand the addressable market for Generac and our dealers over the longer term. Going forward, we will continue to focus on new product development as part of our growth strategy and Powering Ahead will help to guide our investments in this area. Regarding expanding our geographic reach, our international expansion continues to remain a focus as we look to increase our distribution footprint and support functions globally, as well as expanding our product offering to better fit the needs of individual local markets. Going forward, we will continue to make our international expansion efforts a priority given the significant global market opportunity that exists for backup power generation. We are also looking forward to providing further insights with regards to our Powering Ahead growth strategy at our upcoming Investor Day on November 8th. I would now like to turn the call back over to York, to discuss third quarter results in more detail. York?