Daniel A. DeMatteo
Management
Let me take the first one on the Wii demand -- the Wii demand is still extremely strong. I mean, probably three months ago, whatever we got into our stores would sell in two days. Now, it’s three or four days but it’s still extremely strong compared to -- I mean, for a system that’s been out for -- what’s it been, a year-and-a-half? A year-and-a-half now, the demand continues. It’s really very strong and as I said before, I think it’s going to continue and I think there will still be shortages throughout the year. The music genre has been important. I mean, it’s been important to the Wii sales, it’s been important to PS3 sales, it’s been important to 360 sales. Even DS sales, now we have the Rock Band on the DS, and you saw 32% increase in handhelds, and those handheld systems are fairly old, in the second quarter and I think some of that demand has been driven by the music genre. And I think the music genre is becoming an important genre to the business and to the category. And yes, people are trading it in. As a matter of fact, I was just going through some comments from my store associates, what issues they want me to address at the managers conference and they said, what the hell are we going to do with all these used guitars that we got traded in as people upgrade to the different guitars? They are filling up my store. So -- they are big, and so yeah, we are getting trades in the music genre. And as I mentioned earlier, specifically we really targeted the Wii customer and the DS customer with our marketing this summer, both TV and in-store, and in-store promotions especially targeted to those people and we were really pleased with our overall Wii trades and DS trades and the Wii trades, as I said, grew five times faster than the average group. And so by definition, since music is a big piece of the Wii, we had to have gotten -- while I didn’t dig into the detail, I have to think that Wii music, we had a lot of new Wii music traded in for that to have occurred.