James B. Flaws
Analyst · Barclays Capital
Well, I'll take the latter one first, on price cuts. You know, over the last 5 years, we've had several periods where price declines were stronger in a given quarter, and then they return to be at a lower level. That's obviously our hope. I can't guarantee that, but I can demonstrate to you that there have been -- this is the fourth time, but there have been 3 times before that over the last 5 years where there was a period of time when panel utilization was down, there was obviously excess glass demand that led to bigger price declines. We obviously don't want to give up our market position, and then after that, the price declines went to the more moderate level. I can't guarantee that, but that's really what has happened in the past. Relative to the economy, I'm actually not an economist, but clearly, what the high percentage growth you've seen in television so far this year, as you can see, we're not expecting that to be, when you get to the holiday season, it will have the same percentages. But we do expect them to be up. We have historically seen, by and large, consumers continue to spend money in consumer electronics in tough times. In fact, last year in U.S., an example, in television, demand was weak. We're not sure that it was really the economy so much as the industry got it wrong and trying to force a lot of high-priced product on them. So we've seen historically that consumer electronics has been a good demand even in tough times, and so we're not counting on that. We do think television manufacturers will continue to fine-tune their offerings, perhaps to be more on the lower end, but as a reminder from us, from a glass point of view, we're happy to sell the same amount of glass in a low-end 40-inch television as a high-end 40-inch television. In terms of smartphones and tablets, we think they're likely to remain a viable purchase. In tough times, people back away from cars. They back away from homes. They back away from going out to dinner. They do go to movies. So we're not sure. But maybe the panel makers are right. Maybe they're seeing something that we're not, but I think that we -- we think most of the reduction has been around inventory, and when you don't make much money, you don't want to take much inventory risk.