Tom Burns
Analyst · William Blair
Yes, Chris, I'll be happy to take your questions. So, the first question that you talked to me about was iDose reimbursement. So as you know, we've already I think, set the table by applying for a Category 3 code with the AMA CPT Committee, we're successful in getting that code established. That code then, right now it's under current exclusion, so it doesn't be corrupted by people that would put data in that category in the hospital. And so what we'll do is we'll open it up with CMS just prior to commercial launch. And so what we'll do it much like we do with iStent infinite is we'll have to establish and have a different max crosswalk the perioperative procedure of putting in a standalone device of iDose and crosswalk that to a to a like Category 1 product to try to establish the highest professional fee. So, it's something that we've been quite proficient at in the past and we will continue to do so as we move forward with the iDose. In terms of looking forward for payments in the APC level and in the -- with the device, this will be assigned an APC at the time of approval. Now remember, when we have this will be assigned to J-Code and so the J-Code will be a carve out for iDose itself that products and that J-Code will take forward and in the following way. We'll apply for a miscellaneous J-Code at launch, we'll get that J-Code -- that miscellaneous code and then hicks-fix committees meet every quarter. And so then we'll look at formalizing and getting a formal J-Code at the price point that we believe best serves the marketplace subsequent to launch. The APC assignments will be much like happens with by iStent or iStent infinite, we'll get an assignment, we'll see if we like it, whether or not we need to reengage with CMS or if we sit tight. And remember that APC assignment will be then wholly-owned by the facility, because the iDose will be carved out from that. So puts the facility in a nice position of able to achieve profitability for doing these devices. So, that's a look, I think I've answered your question fully, both on the professional fees side and the facility side for iDose. Again, the risk has been set at a rate of about $2,000 designed to last for four months, I don't want to give any indication that we will price proportionally based upon length of therapy. But you can see that I have a lot of open field running in being able to establish a price point for iDose, which by the Phase IIb data appears to be lasting many months. And so to your second question, you were talking about pharmaceutical business, I think he needs to bifurcate, this new approach into really two sections, one, surgical pharmaceuticals and by those I would list iDose, iDose TREX, iRock if we're successful, bringing that forward, products like crosslinking, which really are a surgical pharmaceutical. And though these are buy and bill pharmaceuticals that can be handled and established by current salesforce. And this is where we really reap the reward of investing in our salesforce and using it to scale by adding additional products, both devices and surgical pharmaceuticals. When we get into the retail side of the pharmaceutical business, that's a very different animal. So, when we look at topical applications of transdermal approaches like our iLution, which would go through pharmacy and wholesale channels, that's where we'll need to establish a secondary salesforce to be able to approach and market those products. We've had substantial experience in the past in doing so. Make no mistake, we are confident we will establish the best teams and launch much like we have on the surgical device and pharmaceutical side, but we will need to bifurcate and have separate salesforce as to do that. I think that that answers your question.