Jeff Harmening
Analyst · Citigroup. Please proceed
Thank you, Don. And, good morning, everyone. I appreciate the opportunity to give you an update on our U.S. retail performance. On Slide 20, I’ve summarized three main messages, I want to leave you with today. First, we delivered strong profit growth and marginal results so far this year. Second, we’re continuing to experience headwinds in our Yogurt business, and in Display Merchandising, that are dampening our sales results. And we’re actively working to address these headwinds. And third, we’re encouraged by the progress we’re making with our Consumer First Efforts in a number of key businesses. Now let me go a bit deeper on each of these areas. Through nine months, U.S. retail and net sales of $7.8 billion are down 2%, including one point of decline from acquisitions and divestitures. Year-to-date segment operating profit of $1.7 billion is up double-digits versus the prior year. This significant profit performance reflects our continued focus on cost savings. We’re generating strong cost of good HMM savings, in addition to the benefits from incremental cost savings projects including Project Century. This gives us even greater confidence that our Century initiative will help unlock future HMM opportunities.
x: We continue to see growth in our categories with aggregate Nielsen measured retail sales up for the fourth consecutive quarter. We estimate that our categories grew more than 1% in the third quarter, when including faster growing non-measured channels. Our net sales results have not kept pace with category of growth. As I mentioned, our year-to-date net sales declined 2%. The Annie’s acquisition and the Green Giant divestiture combined to contribute one point of that sales decline, with the impact falling most significantly on the Meals, which would up excluding our M&A activity. Net sales for our Yogurt operating unit have been impacted by high competitive activity, while reduced display merchandising has particularly impacted our cereal and snacks results. On Yogurt, we continue to see high levels of competitive investment as dairy prices remain near 20-year lows. Merchandise volume is up double digits for a key competition in the category, with significant increases in merchandising frequency as well as lower price points in certain channels. In addition, we’re seeing competitive advertising spending more than twice the level of a year ago. On the second quarter earnings call, we mentioned that to address these headwinds, we would increase our competitiveness in Yogurt in the second half of the year and we will. However, given the increased competitive merchandising levels, it has taken us longer than expected to secure additional in-store activity. We also said that, we would remain disciplined and not chase unprofitable volume and we will remain committed to that principle. For USRO, our display merchandising was down more than 30% at a key customer in the third quarter, with the impact falling most significantly on our cereal and snacks businesses. We’ll begin lapping these reductions at the end of the fourth quarter and we’ll fully lap them after the first quarter of fiscal 2017. And these two factors combined to reduce our retail sales growth by more than two points in the third quarter. Despite these headwinds, I am encouraged by the progress for making to expand the impact of our consumer first strategy across a number of important businesses. We gained share in five of our top six categories in the third quarter. Let me share some quick examples, starting with cereal. Retail sales trends in the cereal category have been improving this fiscal year. And we have returned to share growth in recent months behind consumer first product renovation on trend innovation and effective messaging. Our product renovation initiatives are working in our cereal business. Retail sales of gluten-free Cheerios varieties are up 2% since we launched, after declining high single digits last year. As of January, 75% of our cereals, no longer include artificial flavors and colors. The seven cereals that received recipe changes in January have posted 6% retail sales growth, since launch, after posting a 6% decline, last year. And last year’s largest Consumer First renovation news more Cinnamon and Cinnamon Toast Crunch is delivering 8% retail sales growth this year, on top of 8% growth, a year ago. Nature Valley has been a key focus for our cereal innovation efforts in recent years. Initially we launched the brand, as a protein Granola and have since extended it, to ready-to-eat cereal Muesli, Granola bites and oat meal. Retail sales for this franchise increased 44% last year and are up 35% so far this year, through a combination of new product news, media support and sampling. The ready-to-eat cereals that we launched in January are performing well. And we will keep the momentum going next year, with more news on the business. So I am bullish on our prospects for cereal growth, we will start to lap some of the display headwinds in the fourth quarter. But more importantly, we will continue to expand the impact of our renovation and innovation news. And we will invest higher level of advertising in the fourth quarter. We believe that Yogurt is an attractive growth category, now and for the long-term. We are focusing on initiatives that help drive category growth by generating news, expanding usage occasions and bringing new consumers to the shelf. Overtime, innovation and great marketing will be the key factors to winning, in this category. In January, we launched the whole milk organic Annie’s Yogurt into the fastest – one of the fastest growing segments in the category. We think Annie’s all family appeal and strong organic brand equity will bring new consumers to the shelf. And we will have more news to bring to organic yogurt segment this summer. We are expanding our usage occasions with our One Up Your Cup campaign, which encourages consumers to incorporate yogurt in to their snacking routine. Nature Valley bars, our largest business in snacks has been impacted by reduced display and merchandizing in certain channels. But in the tradition of grocery channel, where merchandizing has been more consistent, we have driven growth behind Consumer First Renovation and innovation. Our Nature Valley Crunchy bar product renovation and our no artificial colors, flavors and sweetness advertising are working. And we have seen excellent early results on our new Nature Valley nut, butter biscuit products. As a result, year-to-date retail sales for Nature Valley grain snacks are up mid-single digits in the grocery channel. Larabar has delivered double digit annual growth since we acquired the business, almost eight years ago. And we believe there is still an opportunity to broaden penetration and accelerate the brands growth. We’ve recently began testing Larabars first ever TV Campaign supplemented with digital advertising coupons and in-store merchandising. Since the campaign began airing retail sales for Larabar are up more than 40%. We were also maintaining positive momentum on Annie’s. Retail sales were up double-digits in the third quarter and distribution is up double-digit this year in each of Annie’s heritage categories. As we told you at our Investor Day, there is still a great deal of distribution upside for this brand. So that will continue to be an area of focus for our sales teams. Platform expansions also play a key role on growing Annie’s. We enter the soup and yogurt categories earlier this year and will launch three new cereals in the coming months. We’re encouraged by early feedback from consumers and customers on these launches and will continue to evaluate other new platforms to further expand the Annie’s business. These strong results on Larabar and Annie’s have contributed to double-digit net sales growth for our U.S. natural and organic business in the third quarter. We have completed our soup and baking seasons and we’re pleased with our performance. In Ready-To-Serve soup we grew two points of share driven by successful merchandizing, product renovation news and good advertising. Our refrigerated dough business had a good baking season with growth in retail sales and market share up 1.8 points. These results were driven by distribution gains on our top selling products. And we grew dessert mix dollar share during the key baking season this year by aligning our prices more closely with our competition. Next year we plan to bring news and innovation to help grow the dessert mixes category. As we look ahead to the fourth quarter, there are number of factors that will affect our U.S. retail performance. We’ll benefit from positive momentum on our renovation efforts and from increased media investment. We’ll also begin to lap display merchandising reductions in the quarter and while we still expect Yoghurt to be a headwind we expect that headwind to moderate. As a result, we expect to improve fourth quarter sales performance on a comparable basis, although reported results will be impacted by the Green Giant sale and by a comparison to an extra week a year ago. To summarize my U.S. retail comments, we are seeing strong year-to-date profit and margin performance driven largely by cost savings realization. Although we continue to experience headwinds in display and merchandizing we’re encouraged by positive momentum we’re seeing across a number of our businesses such as Cereal, Grain Snacks, natural and organic, soup, refrigerated dough and desserts. With that, I’ll turn it over to Ken.